{"id":9214,"date":"2023-04-26T12:50:51","date_gmt":"2023-04-26T12:50:51","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/04\/26\/google-now-supports-25-more-countries-with-new-return-policy-structured-data\/"},"modified":"2023-04-26T12:50:51","modified_gmt":"2023-04-26T12:50:51","slug":"google-now-supports-25-more-countries-with-new-return-policy-structured-data","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/04\/26\/google-now-supports-25-more-countries-with-new-return-policy-structured-data\/","title":{"rendered":"Google now supports 25 more countries with new return policy structured data"},"content":{"rendered":"<p>Google expanded displaying\u00a0<a href=\"https:\/\/searchengineland.com\/google-shows-shipping-and-return-information-in-the-search-results-395679\" target=\"_blank\" rel=\"noopener\">shipping and return information<\/a>\u00a0in its search results last week and added new <a href=\"https:\/\/searchengineland.com\/google-adds-new-return-policy-structured-data-support-for-merchant-listing-395727\" target=\"_blank\" rel=\"noopener\">return policy documentation<\/a> in the product structured data help section specific for merchant listings. Today, Google has expanded the number of countries that can use applicableCountry required property from 25 countries to a total of 50 countries.<\/p>\n<p><strong>What changed. <\/strong>Google updated the <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/product#merchant-listings_merchant-return-policy\" target=\"_blank\" rel=\"noopener\">return section<\/a> of this structured data help document to write, \u201cYou can specify up to 50 countries.\u201d Previously it said, \u201cup to 25 countries.\u201d Here are before and after screenshots:<\/p>\n<p>Before it said 25 countries.<\/p>\n<p>Now it says 50 countries.<\/p>\n<p><strong>More shipping and return snippets. <\/strong>Some are now noticing more search result snippets in Google Search showing the shipping and return snippets. Here is one example:<\/p>\n<div class=\"wp-block-embed__wrapper\">\n<p>Last week, Google announced that it will now display shipping &amp; returns info in Google Search results.<\/p>\n<p>Like product pricing, this info is based on structured data or feed data provided in the Merchant Center.<\/p>\n<p>Today was the first time I saw this new info in US search results  <a href=\"https:\/\/t.co\/9Q5eGs2ehF\">pic.twitter.com\/9Q5eGs2ehF<\/a><\/p>\n<p>\u2014 Alexander Au\u00dfermayr (@aussermayr) <a href=\"https:\/\/twitter.com\/aussermayr\/status\/1650419911137828864?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">April 24, 2023<\/a>\n<\/p><\/div>\n<p><strong>Why we care. <\/strong>If you are using this markup and your country is supported, you may soon start to see the shipping and return information show up within your search result snippets in Google Search. Check out the new markup and make sure to validate the markup in Search Console to ensure it will work as expected.<\/p>\n<p>These small snippet changes can potentially have a large impact on your click-through rate from Google Search to your web site.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/google-now-supports-25-more-countries-with-new-return-policy-structured-data-397196\" target=\"_blank\" rel=\"noopener\">Google now supports 25 more countries with new return policy structured data<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google expanded displaying\u00a0shipping and return information\u00a0in its search results last week and added new return policy documentation in the product structured data help section specific for merchant listings. Today, Google has expanded the number of countries that can use applicableCountry required property from 25 countries to a total of 50 countries. What changed. Google updated the return section of this structured data help document to write, \u201cYou can specify up to 50 countries.\u201d Previously it said, \u201cup to 25 countries.\u201d Here are before and after screenshots: [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9214","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9214"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9214\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}