{"id":9224,"date":"2023-04-26T14:45:28","date_gmt":"2023-04-26T14:45:28","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/04\/26\/google-ads-is-testing-a-gold-verification-badge\/"},"modified":"2023-04-26T14:45:28","modified_gmt":"2023-04-26T14:45:28","slug":"google-ads-is-testing-a-gold-verification-badge","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/04\/26\/google-ads-is-testing-a-gold-verification-badge\/","title":{"rendered":"Google Ads is testing a gold verification badge"},"content":{"rendered":"<p>No, your eyes aren\u2019t deceiving you. This isn\u2019t Twitter. It\u2019s Google and they\u2019re testing a new gold verification badge. <\/p>\n<p>The badge was noticed by Alex Kubica who posted about it on Twitter. <\/p>\n<div class=\"wp-block-embed__wrapper\">\n<p>Just saw a gold badge <a href=\"https:\/\/t.co\/EL0nQcDhNu\">https:\/\/t.co\/EL0nQcDhNu<\/a> <a href=\"https:\/\/t.co\/Zsbc4oHShT\">pic.twitter.com\/Zsbc4oHShT<\/a><\/p>\n<p>\u2014 Alex Kubica \u05d0\u05dc\u05db\u05e1 \u05e7\u05d5\u05d1\u05d9\u05e6\u05d4 (@alexkubica_eth) <a href=\"https:\/\/twitter.com\/alexkubica_eth\/status\/1650384965316509697?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">April 24, 2023<\/a>\n<\/p><\/div>\n<p>Other advertisers noticed it, too. <\/p>\n<div class=\"wp-block-embed__wrapper\">\n<p><a href=\"https:\/\/twitter.com\/rustybrick?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@rustybrick<\/a> yellow check marks! is this new? <a href=\"https:\/\/t.co\/AGiP8pokG5\">pic.twitter.com\/AGiP8pokG5<\/a><\/p>\n<p>\u2014 Alex Melen (@amelen) <a href=\"https:\/\/twitter.com\/amelen\/status\/1650601903774900232?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">April 24, 2023<\/a>\n<\/p><\/div>\n<p><strong>What\u2019s going on. <\/strong>Previously, we noticed a blue verification marker and a blue badge-like label, and now a gold version has emerged. It is important to note that this development is part of Google\u2019s ongoing advertiser verification initiative, and we are now witnessing Google implementing small blue checkmarks for advertisers who have been verified.<\/p>\n<p>Image courtesy of Barry Schwartz at <a href=\"https:\/\/www.seroundtable.com\/google-ads-gold-verification-badge-35279.html\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Roundtable<\/a><\/p>\n<p><strong>Why we care.<\/strong> These verification badges signal that an advertiser has been vetted and approved by Google, which can lead to increased click-through rates and overall ad performance. In a competitive digital advertising landscape, leveraging the added trust provided by these labels can help advertisers stand out from the crowd and improve their ROI.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/google-ads-is-testing-a-gold-verification-badge-397357\" target=\"_blank\" rel=\"noopener\">Google Ads is testing a gold verification badge<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>No, your eyes aren\u2019t deceiving you. This isn\u2019t Twitter. It\u2019s Google and they\u2019re testing a new gold verification badge. The badge was noticed by Alex Kubica who posted about it on Twitter. Just saw a gold badge https:\/\/t.co\/EL0nQcDhNu pic.twitter.com\/Zsbc4oHShT \u2014 Alex Kubica \u05d0\u05dc\u05db\u05e1 \u05e7\u05d5\u05d1\u05d9\u05e6\u05d4 (@alexkubica_eth) April 24, 2023 Other advertisers noticed it, too. @rustybrick yellow check marks! is this new? pic.twitter.com\/AGiP8pokG5 \u2014 Alex Melen (@amelen) April 24, 2023 What\u2019s going on. Previously, we noticed a blue verification marker and a blue badge-like label, and now a [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9224","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9224"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9224\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}