{"id":9230,"date":"2023-04-26T20:47:15","date_gmt":"2023-04-26T20:47:15","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/04\/26\/stop-wasting-your-search-budget-by-digital-marketing-depot\/"},"modified":"2023-04-26T20:47:15","modified_gmt":"2023-04-26T20:47:15","slug":"stop-wasting-your-search-budget-by-digital-marketing-depot","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/04\/26\/stop-wasting-your-search-budget-by-digital-marketing-depot\/","title":{"rendered":"Stop wasting your search budget by Digital Marketing Depot"},"content":{"rendered":"<p><a href=\"https:\/\/downloads.digitalmarketingdepot.com\/ADT_2303_1in5DolBck_landingpage_post.html?utm_source=sel&amp;utm_medium=newspost\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue?<\/p>\n<p>If you\u2019re a PPC advertiser, chances are you are throwing money away on brand terms. <\/p>\n<p>\u201cLone Rangers\u201d are your brand terms that rank #1 in both paid and organic search but have no other<br \/>competitors bidding on them. Why pay for those clicks? Some enterprise brands with large paid search investments waste millions each year.<\/p>\n<p>Adthena\u2019s research shows brands can save up to 20% of their PPC budgets annually by eliminating spend on these Lone Rangers.<\/p>\n<p>Don\u2019t let your budget go to waste!\u00a0Download <strong><a href=\"https:\/\/downloads.digitalmarketingdepot.com\/ADT_2303_1in5DolBck_landingpage_post.html?utm_source=sel&amp;utm_medium=newspost\" target=\"_blank\" rel=\"noopener\">How to Get 1 in 5 Dollars Back on Brand Search<\/a><\/strong> to learn everything you need to know to reduce brand search costs and reinvest in higher-performing search terms.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/stop-wasting-your-search-budget-395746\" target=\"_blank\" rel=\"noopener\">Stop wasting your search budget<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue? If you\u2019re a PPC advertiser, chances are you are throwing money away on brand terms. \u201cLone Rangers\u201d are your brand terms that rank #1 in both paid and organic search but have no othercompetitors bidding on them. Why pay for those clicks? Some enterprise brands with large paid search investments waste millions each year. Adthena\u2019s research shows brands can save up to 20% of their PPC budgets annually by [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9230","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9230"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9230\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}