{"id":9247,"date":"2023-04-27T15:02:33","date_gmt":"2023-04-27T15:02:33","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/04\/27\/where-traditional-search-and-ai-chatbots-excel-a-closer-look\/"},"modified":"2023-04-27T15:02:33","modified_gmt":"2023-04-27T15:02:33","slug":"where-traditional-search-and-ai-chatbots-excel-a-closer-look","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/04\/27\/where-traditional-search-and-ai-chatbots-excel-a-closer-look\/","title":{"rendered":"Where traditional search and AI chatbots excel: A closer look"},"content":{"rendered":"<p>Marketing conversations nowadays almost always involve artificial intelligence, particularly when it comes to the future of search.\u00a0<\/p>\n<p>Will AI chatbots powered by large language models (LLMs) such as <a href=\"https:\/\/searchengineland.com\/what-is-chatgpt-and-why-seos-should-care-392165\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a> and <a href=\"https:\/\/searchengineland.com\/google-launches-bard-its-answer-to-chatgpt-to-trusted-testers-here-is-what-it-looks-like-392729\" target=\"_blank\" rel=\"noopener\">Bard<\/a> ultimately replace \u201ctraditional\u201d search as we know it?\u00a0<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/chatgpt-vs-google-bard-vs-bing-chat-which-generative-ai-solution-is-best-394929\" target=\"_blank\" rel=\"noopener\">Generative AI<\/a> brings a meaningful shift with vast possibilities for the future of search. The potential for disruption makes it an exciting time for the industry.\u00a0<\/p>\n<p>Curious about the strengths and weaknesses of traditional search engines versus AI chatbots, I ran <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1AkAKntjn6xjeMhZ3zGCy8qdsw9uqEUtG5jjZFDsGOnQ\/edit#gid=0\" target=\"_blank\" rel=\"noopener noreferrer\">100 identical queries<\/a> in both Google search and ChatGPT. The results revealed that each approach has its own advantages in certain situations.<\/p>\n<p>This article covers key areas where traditional search engines and AI chatbots like ChatGPT have the upper hand.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/27\/where-traditional-search-and-ai-chatbots-excel-a-closer-look\/#Advantages_of_traditional_search\" >Advantages of traditional search<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/27\/where-traditional-search-and-ai-chatbots-excel-a-closer-look\/#Facts_and_figures_birthdays_ages_and_math_problems\" >Facts and figures (birthdays, ages and math problems)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/27\/where-traditional-search-and-ai-chatbots-excel-a-closer-look\/#Integrations\" >Integrations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/27\/where-traditional-search-and-ai-chatbots-excel-a-closer-look\/#Images\" >Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/27\/where-traditional-search-and-ai-chatbots-excel-a-closer-look\/#Opinion_and_nuance\" >Opinion and nuance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/27\/where-traditional-search-and-ai-chatbots-excel-a-closer-look\/#Advantages_of_ChatGPT\" >Advantages of ChatGPT<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/27\/where-traditional-search-and-ai-chatbots-excel-a-closer-look\/#Content_creation\" >Content creation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/27\/where-traditional-search-and-ai-chatbots-excel-a-closer-look\/#Creativity\" >Creativity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/27\/where-traditional-search-and-ai-chatbots-excel-a-closer-look\/#%E2%80%98How_to_tasks_and_recipes\" >&#8216;How to&#8217; tasks and recipes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/27\/where-traditional-search-and-ai-chatbots-excel-a-closer-look\/#Support_coding_and_problem-solving\" >Support (coding and problem-solving)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/04\/27\/where-traditional-search-and-ai-chatbots-excel-a-closer-look\/#Riding_the_crest_of_change_in_search\" >Riding the crest of change in search<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Advantages_of_traditional_search\"><\/span>Advantages of traditional search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Where do search engines have the edge? Four areas will be hard to shake from consumers\u2019 minds.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Facts_and_figures_birthdays_ages_and_math_problems\"><\/span>Facts and figures (birthdays, ages and math problems)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you search on Google, it does not only suggest and anticipate the full query.\u00a0<\/p>\n<p>In most cases, it also provides the answer without hitting enter.\u00a0<\/p>\n<p>This applies to queries where the answer is specifically a number result. <\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Integrations\"><\/span>Integrations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you want anything visual, traditional search is the way to go.\u00a0<\/p>\n<p>While ChatGPT may eventually catch up in this area, Google\u2019s vast ecosystem is currently a major advantage.\u00a0<\/p>\n<p>With access to Maps, YouTube, and Gmail, Google has a wealth of knowledge about its users.\u00a0<\/p>\n<p>For example, you can simply tell Maps to navigate from \u201chome\u201d to a specific location like Progressive Field. <\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><a href=\"https:\/\/searchengineland.com\/youtube-seo-find-traffic-generating-keywords-389947\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> is another powerful tool, particularly for \u201chow to\u201d searches. Google can quickly pull up relevant YouTube videos and take users directly to the section of the video that answers their query.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Images\"><\/span>Images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Similar to the integrations point above, Google\u2019s ability to identify the contents of an image and provide users with relevant results is a valuable use case for search.\u00a0<\/p>\n<p>As AI chatbots evolve, they will have the ability to integrate with multiple components and absorb even more images to understand them.\u00a0<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/mum-brings-multimodal-search-to-lens-deeper-understanding-of-videos-and-new-serp-features-374798\" target=\"_blank\" rel=\"noopener\">Google Lens<\/a> is <a href=\"https:\/\/searchengineland.com\/how-google-uses-artificial-intelligence-in-google-search-379746\" target=\"_blank\" rel=\"noopener\">already using AI<\/a> to decode images, and the next step is to apply this to AI chatbots.<\/p>\n<p>But for now, image searches for products, plants, animals and more remain a key differentiator, adding value to users.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Opinion_and_nuance\"><\/span>Opinion and nuance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Having the <a href=\"https:\/\/searchengineland.com\/ai-proof-your-content-393638\" target=\"_blank\" rel=\"noopener\">ability to choose the source<\/a> to get your answer or opinion is important.\u00a0<\/p>\n<p>For example, you might be seeking a restaurant recommendation and want to see if multiple sources agree on the same spot. Or perhaps you want to compare Fox News and CNN\u2019s takes on a particular story.\u00a0<\/p>\n<p>With an AI chatbot, you\u2019ll only receive one viewpoint without the ability to access a range of opinions. <\/p>\n<p>Whether it\u2019s a debate about the best Wu-Tang Clan rapper or a contentious political issue, gathering information from various sources can help you develop a well-rounded opinion.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advantages_of_ChatGPT\"><\/span>Advantages of ChatGPT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are four areas where AI chatbots like ChatGPT shine.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content_creation\"><\/span>Content creation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ChatGPT has the ability to <a href=\"https:\/\/searchengineland.com\/chatgpt-create-content-seo-392930\" target=\"_blank\" rel=\"noopener\">generate copy<\/a> at lightning speed, whether it&#8217;s a poem, blog post, email, or even a script.\u00a0<\/p>\n<p>This has significantly reduced content creation time, putting pressure on marketers to evolve their writing and creativity.\u00a0<\/p>\n<p>Imagine the possibilities for your brand. You could quickly generate engaging blog posts or craft personalized emails for your customers. <\/p>\n<div class=\"wp-block-image\">\n<em>While this is a nice poem, I did <\/em><strong><em>not<\/em><\/strong><em> use it for my anniversary. My wife still appreciated the personal poem I wrote (at least, that\u2019s what she told me).<\/em><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Creativity\"><\/span>Creativity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Similar to content creation, AI is transforming the creative process. You can now easily create everything from images and jokes to screenplays and songs.\u00a0<\/p>\n<p>While this technology is still being refined, it is set to change how we approach creativity \u2013 from ideation to execution.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%98How_to_tasks_and_recipes\"><\/span>&#8216;How to&#8217; tasks and recipes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Have you ever found yourself wading through endless ads and scrolling through cluttered websites when you only need a simple answer?<\/p>\n<p>This may be more of a problem for the ad ecosystem overall, but AI chatbots do better when you just need straightforward answers to your queries.\u00a0<\/p>\n<p>Case in point: recipe websites. <\/p>\n<p>They often provide a poor user experience, with too much fluff, numerous ads and the need for endless scrolling \u2013 even if you only really wanted a simple recipe for chocolate chip cookies.\u00a0\u00a0<\/p>\n<p>On the other hand, ChatGPT simply gives you an answer. It takes you step by step and keeps the answer straightforward in a bulleted list.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Support_coding_and_problem-solving\"><\/span>Support (coding and problem-solving)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u201cEveryone can be a 10x engineer.\u201d\u00a0<\/p>\n<p>I\u2019ve heard this statement many times since ChatGPT rolled out.\u00a0<\/p>\n<p>AI chatbots help support various tasks, such as summarizing meeting minutes, finding errors in code or helping solve math problems.\u00a0<\/p>\n<p>These tools enable users to expedite tasks that were previously tedious or time-consuming.\u00a0<\/p>\n<p>Search helped us find answers, but AI chatbots can become personal support agents.<\/p>\n<p>They go beyond seeking answers and surface the answer with the solution already completed for us. <\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Riding_the_crest_of_change_in_search\"><\/span>Riding the crest of change in search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We are witnessing the early days of a significant change in the industry. It&#8217;s a thrilling time for digital marketers since the rise of social media during the Web 2.0 era.\u00a0<\/p>\n<p>However, this change is much more consequential because AI has quickly disrupted the way we work. This will put pressure on existing business models, ultimately benefiting consumers.\u00a0<\/p>\n<p>Despite this, some critical use cases are still not yet accessible in AI chatbots. Thus, we&#8217;ll still need to rely on traditional search engines for now.\u00a0<\/p>\n<p>Strap in, keep testing and enjoy the ride.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/traditional-search-ai-chatbots-397671\" target=\"_blank\" rel=\"noopener\">Where traditional search and AI chatbots excel: A closer look<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing conversations nowadays almost always involve artificial intelligence, particularly when it comes to the future of search.\u00a0 Will AI chatbots powered by large language models (LLMs) such as ChatGPT and Bard ultimately replace \u201ctraditional\u201d search as we know it?\u00a0 Generative AI brings a meaningful shift with vast possibilities for the future of search. The potential for disruption makes it an exciting time for the industry.\u00a0 Curious about the strengths and weaknesses of traditional search engines versus AI chatbots, I ran 100 identical queries in both Google [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9247","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9247"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9247\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}