{"id":9265,"date":"2023-04-28T13:53:02","date_gmt":"2023-04-28T13:53:02","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/04\/28\/google-page-experience-is-not-a-ranking-system-but-it-is-a-ranking-signal\/"},"modified":"2023-04-28T13:53:02","modified_gmt":"2023-04-28T13:53:02","slug":"google-page-experience-is-not-a-ranking-system-but-it-is-a-ranking-signal","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/04\/28\/google-page-experience-is-not-a-ranking-system-but-it-is-a-ranking-signal\/","title":{"rendered":"Google: Page experience is not a ranking system, but it is a ranking signal"},"content":{"rendered":"

Google page experience was never a ranking \u201csystem\u201d but is still considered a ranking \u201csignal,\u201d Danny Sullivan, Google\u2019s Search Liaison, said this morning. Google emphasized that just because page experience was removed as a ranking system<\/a>, it does not mean it does not reward pages that have a good page experience.<\/p>\n

What changed. <\/strong>A week ago, Google removed\u00a0page experience system<\/a>, the\u00a0mobile-friendly system<\/a>,\u00a0page speed system<\/a>\u00a0and the\u00a0secure site system<\/a>\u00a0from its ranking systems page<\/a>. Google also wrote<\/a>, \u201cThe page experience update was a concept to describe a set of key page experience aspects for site owners to focus on.\u201d<\/p>\n

So Google seemed to have downplayed page experience signals as an overall ranking system.<\/p>\n

We did email Google for a statement about this a week ago, and Google only referenced the line about page experience update being a concept but would not tell us anything more on the record.<\/p>\n

Clarification. <\/strong>This morning, Sullivan wrote a long post on Twitter<\/a>, saying, \u201cThis just meant these weren\u2019t ranking *systems* but instead signals used by other systems.\u201d Why did Google make this change? \u201cWe dropped the systems that were actually signals so that if people did go to that page in the future, they wouldn\u2019t (hopefully) get confused,\u201d he added.<\/p>\n

\u201cAs our guidance on page experience says in the first sentence: Google\u2019s core ranking systems look to reward content that provides a good page experience,\u201d Sullivan said. <\/p>\n

Signal not system. <\/strong>So Google said the page experience update\/system was never a \u201csystem\u201d but is still considered a ranking signal. \u201cTaking them off didn\u2019t mean we no longer consider aspects of page experience,\u201d Sullivan said.<\/p>\n

Why we care. <\/strong>Continue to provide a good page experience. Google said it is still a ranking signal, while not being a ranking system. Of course, you should have always provided a good page experience, even if it is not a Google ranking system. Heck, even if it is not a ranking signal, which Google says it is, but even if it was not, you should still provide a good page experience to your users. <\/p>\n

That being said, this may clarify some confusion on this topic, or this may create even more confusion.<\/p>\n

My advice? For SEO, focus on providing outstanding content that helps your users. Build content and a website that go above and beyond your competitors. Make sure that users can access that content, and that they have a good experience while consuming that content on desktop and mobile. <\/p>\n

Do not obsess about making sure you score 100s<\/a> across all Core Web Vital metrics. Core Web Vitals is not that big of a ranking signal. You know better if your site is providing a good page experience than a third-party tool from Google.<\/p>\n

The post Google: Page experience is not a ranking system, but it is a ranking signal<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Google page experience was never a ranking \u201csystem\u201d but is still considered a ranking \u201csignal,\u201d Danny Sullivan, Google\u2019s Search Liaison, said this morning. Google emphasized that just because page experience was removed as a ranking system, it does not mean it does not reward pages that have a good page experience. What changed. A week ago, Google removed\u00a0page experience system, the\u00a0mobile-friendly system,\u00a0page speed system\u00a0and the\u00a0secure site system\u00a0from its ranking systems page. Google also wrote, \u201cThe page experience update was a concept to describe a set of […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9265","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9265"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9265\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}