{"id":9281,"date":"2023-05-01T12:46:55","date_gmt":"2023-05-01T12:46:55","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/05\/01\/seo-product-manager-vs-seo-manager-whats-the-difference\/"},"modified":"2023-05-01T12:46:55","modified_gmt":"2023-05-01T12:46:55","slug":"seo-product-manager-vs-seo-manager-whats-the-difference","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/05\/01\/seo-product-manager-vs-seo-manager-whats-the-difference\/","title":{"rendered":"SEO product manager vs. SEO manager: What\u2019s the difference?"},"content":{"rendered":"<p>SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. So, what sets these roles apart?<\/p>\n<p>This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization.\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/01\/seo-product-manager-vs-seo-manager-whats-the-difference\/#Going_fast_vs_going_far\" >Going fast vs. going far<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/01\/seo-product-manager-vs-seo-manager-whats-the-difference\/#Comparing_job_descriptions\" >Comparing job descriptions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/01\/seo-product-manager-vs-seo-manager-whats-the-difference\/#The_About_section\" >The About section<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/01\/seo-product-manager-vs-seo-manager-whats-the-difference\/#Skills_and_knowledge_the_candidate_should_possess\" >Skills and knowledge the candidate should possess<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/01\/seo-product-manager-vs-seo-manager-whats-the-difference\/#The_day-to-day_Where_the_magic_happens\" >The day-to-day: Where the magic happens<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/01\/seo-product-manager-vs-seo-manager-whats-the-difference\/#Areas_of_responsibilities\" >Areas of responsibilities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/01\/seo-product-manager-vs-seo-manager-whats-the-difference\/#Operational_function_as_a_functional_member_of_an_agile_team\" >Operational function as a functional member of an agile team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/01\/seo-product-manager-vs-seo-manager-whats-the-difference\/#Ability_to_write_technical_requirements_as_SEO_requirements\" >Ability to write technical requirements as SEO requirements\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/01\/seo-product-manager-vs-seo-manager-whats-the-difference\/#Create_and_maintain_documentation_features_processes_etc\" >Create and maintain documentation (features, processes, etc.)\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/01\/seo-product-manager-vs-seo-manager-whats-the-difference\/#Salary\" >Salary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/01\/seo-product-manager-vs-seo-manager-whats-the-difference\/#A_word_on_career_trajectory_for_SEO_PMs\" >A word on career trajectory for SEO PMs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/01\/seo-product-manager-vs-seo-manager-whats-the-difference\/#SEO_skills_matrix_resource\" >SEO skills matrix resource<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/01\/seo-product-manager-vs-seo-manager-whats-the-difference\/#The_linchpin_to_growing_your_organic_search_efforts\" >The linchpin to growing your organic search efforts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Going_fast_vs_going_far\"><\/span>Going fast vs. going far<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you\u2019re an <a href=\"https:\/\/searchengineland.com\/what-is-an-seo-product-manager-390952\" target=\"_blank\" rel=\"noopener\">SEO product manager<\/a>, you have a team that you collaborate with to get things done.\u00a0<\/p>\n<p>When you\u2019re in an SEO manager role, you operate differently and may not be connected to the same types of resources as those in product.\u00a0<\/p>\n<p>While no role is better than the other, in my experience, the SEO product manager may have more access to internal engineering resources.\u00a0<\/p>\n<p>The dynamics of each role remind me of an African proverb, \u201cIf you want to go fast, go alone. If you want to go far, go together.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comparing_job_descriptions\"><\/span>Comparing job descriptions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s look at these two roles side by side for comparison.<\/p>\n<p>I found two examples of <a href=\"https:\/\/searchengineland.com\/write-effective-seo-job-description-393355\" target=\"_blank\" rel=\"noopener\">SEO job descriptions<\/a> on LinkedIn:\u00a0<\/p>\n<p>A technical SEO senior product manager at Target.<\/p>\n<p>An SEO manager at Vimeo.\u00a0<\/p>\n<p>Both companies are large, customer-facing brands.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_About_section\"><\/span>The About section<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<\/div>\n<p>I\u2019ve highlighted the differences. But immediately, notice how each role is accountable for very different things.\u00a0<\/p>\n<p>On the left, you\u2019ll see the product role is responsible for business outcomes.\u00a0<\/p>\n<p>On the right, the SEO manager is in charge of a specific SEO aspect: improving the brand\u2019s organic visibility.\u00a0<\/p>\n<p>Both job descriptions show that the person needs to be a good communicator and open to collaborating with cross-functional teams.\u00a0<\/p>\n<p>The primary difference is operational:\u00a0<\/p>\n<p>Product managers are responsible for roadmaps and backlogs that deliver business impact.<\/p>\n<p>SEO managers are often responsible for developing and guiding the SEO program. In this case, \u201ccollaborating, implementing and managing a top-level SEO program.\u201d<\/p>\n<p>In a way, both roles actually do work off of a roadmap. (What SEO professional does not have a prioritized list of technical fixes they would love to implement?)<\/p>\n<p>The distinction is in the discipline of product management. SEO product managers (PMs) develop, maintain and share their roadmap with the broader organization in a more product-focused way.\u00a0<\/p>\n<p>This differs from how an SEO manager oversees a list of technical and content fixes and improvements.\u00a0<\/p>\n<p>In many ways, the SEO PM is intricately involved in quarterbacking each roadmap initiative along the way, whereas an SEO manager is largely putting SEO recommendations in motion with other teams.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Skills_and_knowledge_the_candidate_should_possess\"><\/span>Skills and knowledge the candidate should possess<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<\/div>\n<p>This is really where we see the roles differentiate. The PM should have the expertise of a product manager <strong>and<\/strong>, in this case, technical SEO.\u00a0<\/p>\n<p>The SEO manager should demonstrate solid experience in SEO strategy, in this case, content SEO and editorial duties.\u00a0<\/p>\n<p>What\u2019s interesting to me is that the product role explicitly lists the candidate should have \u201cexperience using data and metrics to test theories, confirm assumptions, and measure success.\u201d\u00a0<\/p>\n<p>In practice, SEO managers do this, too, especially when we need to bring a business case to the table to prove the SEO hypothesis is worth the investment and what the incremental lift in KPIs would be.\u00a0<\/p>\n<p>I\u2019m surprised a similar requirement isn\u2019t reflected in the job description for the SEO manager.\u00a0<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_day-to-day_Where_the_magic_happens\"><\/span>The day-to-day: Where the magic happens<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Here\u2019s where things diverge.\u00a0The big differences between an SEO PM and an SEO manager are product roadmap ownership and operational function ownership.<\/p>\n<p>SEO product managers own a roadmap of features and fixes where the initiatives range from ad hoc technical fixes (bugs) to building features that improve the foundational aspects of SEO, such as:\u00a0<\/p>\n<p>Internal linking.<\/p>\n<p>The amount of content on the site.<\/p>\n<p>Googlebot\u2019s ability to crawl and index the site.<\/p>\n<p>User experience.\u00a0<\/p>\n<p>Speed and core web vitals.\u00a0<\/p>\n<p>The primary aspects of an SEO product manager role are:<\/p>\n<p>Areas of responsibilities.<\/p>\n<p>Operational function (a functional member of an <a href=\"https:\/\/searchengineland.com\/what-is-an-seo-product-manager-390952\" target=\"_blank\" rel=\"noopener\">agile<\/a> team).<\/p>\n<p>Ability to write technical requirements as SEO requirements.<\/p>\n<p>Documentation.<\/p>\n<p>Let\u2019s look at these a bit more closely.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Areas_of_responsibilities\"><\/span>Areas of responsibilities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Product managers often own an aspect of the website or customer experience (what\u2019s referred to in the job description as \u201cleading a product\u201d).\u00a0<\/p>\n<p>On large ecommerce sites, this covers areas like on-site search, cart and checkout, user-generated content (UGC), personalization\/loyalty, the brand\u2019s app, and SEO.\u00a0\u00a0<\/p>\n<p>Another differentiator for product managers is being the \u201cvoice of the product.\u201d This means having a point of view on why one feature should be prioritized over another (and knowing the data that backs it up).\u00a0<\/p>\n<p>What&#8217;s not said enough is that SEOs, especially those in product management positions, fundamentally understand their two primary customers are search engines and humans visiting the website.\u00a0<\/p>\n<p>Their SEO knowledge and expertise (translated into requirements) help make a website with products or visual content discoverable to both audiences.\u00a0<\/p>\n<p>Search engines are like a small child; they must be told everything.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Operational_function_as_a_functional_member_of_an_agile_team\"><\/span>Operational function as a functional member of an agile team<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For context, project management methodologies such as Agile, Lean and Scrum are ways of operating and collaborating across multiple teams.\u00a0<\/p>\n<p>While an SEO manager is not an integral part of the agile process by design, an SEO product manager is.\u00a0<\/p>\n<p>The challenge SEO managers often face is actually getting SEO priorities onto a roadmap as they\u2019re essentially on the outside of this process looking in. <em>\u00a0<\/em><\/p>\n<p>In this case, the SEO manager role is expected to operate in such a way that they\u00a0 develop and oversee a content SEO strategy using keywords and optimization plans in addition to supporting \u201cproduct releases\u2026 as needed.\u201d\u00a0<\/p>\n<p>There&#8217;s exposure to the product leads, but overall, the role seems to be one of an individual contributor.\u00a0\u00a0<\/p>\n<p><strong>Pro tip<\/strong>: If you ever interview for this type of role, ask questions to understand if it has resources like direct reports or if it functions more independently. <\/p>\n<p>This can help you determine what type of team dynamic you&#8217;re coming into or if the expectation is for you to build one out over time.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ability_to_write_technical_requirements_as_SEO_requirements\"><\/span>Ability to write technical requirements as SEO requirements\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is where fixes and updates are released to the production site. <\/p>\n<p>All product managers, regardless of whether or not they are an SEO, are in a position to write technical requirements for engineering teams regarding how features get coded on the site. Therefore, they can directly impact SEO.\u00a0<\/p>\n<p>This is why we say the SEO team does not solely do SEO. Any team member touching the website contributes to SEO.\u00a0\u00a0<\/p>\n<p>Furthermore, what\u2019s not obvious is where the execution takes place.\u00a0<\/p>\n<p>Product managers \u2013 through the rituals of agile product management \u2013 are inherently closer to the process of:<\/p>\n<p>Writing technical requirements.<\/p>\n<p>Prioritizing upcoming work in the sprints.<\/p>\n<p>Collaborating with other product and delivery teams to launch features and implement improvements.\u00a0\u00a0<\/p>\n<p>SEO managers do not operate this way, and I think that level of detail and involvement in the process is missing in the equation of prioritizing SEO work.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_and_maintain_documentation_features_processes_etc\"><\/span>Create and maintain documentation (features, processes, etc.)\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since product managers build things in collaboration with other teams, they&#8217;re the owners of creating the \u201cuser manuals\u201d for the features and functionality that get developed.\u00a0<\/p>\n<p>A few types of documents are specific to what a PM would be responsible for creating and maintaining.\u00a0<\/p>\n<p>In most cases, SEO managers create documentation reporting on KPIs and\/or outlining SEO recommendations such as:<\/p>\n<p>Writing QA test scripts.<\/p>\n<p>Providing specific technical Google Developer Guidelines and best practices or a quick reference sheet with high-level search data for teams leveraging keyword trends and topics.\u00a0<\/p>\n<p>Product documentation is more comprehensive for a few reasons.\u00a0<\/p>\n<p>Since the audience of such documents is much broader than just outlining technical SEO recommendations for engineers, it contains sections detailing what&#8217;s called \u201cBusiness As Usual\u201d (BAU) \u2013 referring to which business operations teams or automated jobs support the feature functionality.\u00a0\u00a0<\/p>\n<p>This type of holistic business documentation is championed by product managers and intended to be a resource for transferring institutional knowledge and work.\u00a0\u00a0\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Salary\"><\/span>Salary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<\/div>\n<p>This is pretty straightforward because these roles provide at least the target salary range. Admittedly, these ranges are very broad.\u00a0<\/p>\n<p>It&#8217;s nice that a range is listed, but it\u2019s still challenging for the candidate to know where they realistically fall on that pay scale.\u00a0<\/p>\n<p>Everyone wants to be at the highest end of offered compensation, right?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_word_on_career_trajectory_for_SEO_PMs\"><\/span>A word on career trajectory for SEO PMs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"SEO_skills_matrix_resource\"><\/span>SEO skills matrix resource<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here\u2019s the thing: career success is how you define it. It\u2019s never a straight line.<\/p>\n<p>As Tom Critchlow put it, they often only make sense in hindsight.\u00a0<\/p>\n<div class=\"wp-block-embed__wrapper\">\n<p>1) here&#8217;s a skills matrix to help you understand the various levels and pathways through both agency and in-house careers:<a href=\"https:\/\/t.co\/N1Pt4ZstCA\">https:\/\/t.co\/N1Pt4ZstCA<\/a><\/p>\n<p>\u2014 Tom Critchlow (@tomcritchlow) <a href=\"https:\/\/twitter.com\/tomcritchlow\/status\/1610683452474494985?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">January 4, 2023<\/a>\n<\/p><\/div>\n<p><a href=\"https:\/\/newsletter.seomba.com\/p\/the-seo-skills-maturity-matrix\" target=\"_blank\" rel=\"noopener noreferrer\">The SEO Skills Maturity Matrix<\/a> is a fantastic complementary resource to help any SEO navigate and, at least, attempt to plan on how they want to invest in their career development, whether agency or in-house.\u00a0<\/p>\n<p>Ultimately, exposure to both makes you a more well-rounded candidate and better able to self abscess which environment you liked best and therefore want to pursue.\u00a0<\/p>\n<p>SEO product management is an evolving role and career. Keep an ear to the ground for online courses related to this topic. I suspect more practicing professionals will share their knowledge digitally through learning platforms.\u00a0<\/p>\n<p>Here are some resources related to SEO product management:\u00a0<\/p>\n<p><a href=\"https:\/\/www.areejabuali.com\/blog\/getting-tech-seo-implemented\" target=\"_blank\" rel=\"noopener\">Getting Tech SEO Implemented<\/a>, Areej AbuAli\u00a0<\/p>\n<p><a href=\"https:\/\/www.theseosprint.com\/p\/seo-backlog-management?s=r\" target=\"_blank\" rel=\"noopener\">The SEO Sprint<\/a>, Adam Gent<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/Product-Led-SEO-Building-Organic-Strategy-ebook\/dp\/B091D572ZL\" target=\"_blank\" rel=\"noopener\">Product-Led SEO<\/a>, Eli Schwartz<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_linchpin_to_growing_your_organic_search_efforts\"><\/span>The linchpin to growing your organic search efforts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before SEO managers and SEO product managers existed, it\u2019s anyone&#8217;s guess whether anyone was watching over a company&#8217;s organic traffic and revenue growth.\u00a0<\/p>\n<p>Yet today and beyond, these roles are poised to become the strategic linchpin to nurturing and growing organic traffic and revenue for any business.\u00a0<\/p>\n<p>If you are an SEO manager or director, and in a position to build out your team and you don&#8217;t have an SEO PM on your team, treat yourself and get one.\u00a0<\/p>\n<p>If you\u2019re an SEO PM inside your organization, make friends with other PMs, learn more about what makes a great product manager, and share your SEO wisdom.\u00a0<\/p>\n<p>SEO is a skill learned through experience, experimentation and shared knowledge.\u00a0<\/p>\n<p>It&#8217;s your job to educate and elevate those around you with your unique skill set to delight search engines and humans alike.\u00a0<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/seo-product-manager-vs-seo-manager-difference-400338\" target=\"_blank\" rel=\"noopener\">SEO product manager vs. SEO manager: What\u2019s the difference?<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. So, what sets these roles apart? This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization.\u00a0 Going fast vs. going far When you\u2019re an SEO product manager, you have a team that you collaborate with to get things done.\u00a0 When you\u2019re in an SEO manager role, you operate differently and may not be connected to [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9281","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9281"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9281\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}