{"id":9353,"date":"2023-05-05T13:03:07","date_gmt":"2023-05-05T13:03:07","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/05\/05\/how-to-turn-polls-and-surveys-into-great-content\/"},"modified":"2023-05-05T13:03:07","modified_gmt":"2023-05-05T13:03:07","slug":"how-to-turn-polls-and-surveys-into-great-content","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/05\/05\/how-to-turn-polls-and-surveys-into-great-content\/","title":{"rendered":"How to turn polls and surveys into great content"},"content":{"rendered":"<p>Want to know what your customers need and want from your content?<\/p>\n<p>Ask them. Then use that information to get creating.<\/p>\n<p>But don\u2019t just ask one person. Ask <em>many<\/em>. Pull from the power of the crowd.<\/p>\n<p>To do that, consider creating polls and surveys \u2013 and then use the information you glean from them to create great content.<\/p>\n<p>Here\u2019s why and how.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/05\/how-to-turn-polls-and-surveys-into-great-content\/#Why_polls_and_surveys_are_valuable_information_sources_for_content_marketing\" >Why polls and surveys are valuable information sources for content marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/05\/how-to-turn-polls-and-surveys-into-great-content\/#Get_deeper_audience_insights\" >Get deeper audience insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/05\/how-to-turn-polls-and-surveys-into-great-content\/#Learn_why_instead_of_just_what\" >Learn why instead of just what<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/05\/how-to-turn-polls-and-surveys-into-great-content\/#Get_insights_unique_to_your_business_and_audience\" >Get insights unique to your business and audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/05\/how-to-turn-polls-and-surveys-into-great-content\/#4_tips_for_creating_polls_and_surveys_that_yield_useful_data\" >4 tips for creating polls and surveys that yield useful data<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/05\/how-to-turn-polls-and-surveys-into-great-content\/#1_Know_the_differences_between_polls_and_surveys_%E2%80%93_and_the_right_time_to_use_each\" >1. Know the differences between polls and surveys \u2013 and the right time to use each<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/05\/how-to-turn-polls-and-surveys-into-great-content\/#2_Use_polls_and_surveys_formally_or_informally\" >2. Use polls and surveys formally or informally<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/05\/how-to-turn-polls-and-surveys-into-great-content\/#3_Set_a_goal_for_your_pollsurvey\" >3. Set a goal for your poll\/survey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/05\/how-to-turn-polls-and-surveys-into-great-content\/#4_Ask_the_right_questions\" >4. Ask the right questions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/05\/how-to-turn-polls-and-surveys-into-great-content\/#How_to_use_the_information_gleaned_from_polls_and_surveys_to_create_great_content\" >How to use the information gleaned from polls and surveys to create great content<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/05\/how-to-turn-polls-and-surveys-into-great-content\/#Find_out_what_topic_is_the_most_interesting\" >Find out what topic is the most interesting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/05\/how-to-turn-polls-and-surveys-into-great-content\/#Discover_your_audiences_most_pressing_challenges_and_address_them_in_your_content\" >Discover your audience&#8217;s most pressing challenges and address them in your content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/05\/how-to-turn-polls-and-surveys-into-great-content\/#Gather_keywords_for_content_from_their_responses\" >Gather keywords for content from their responses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/05\/how-to-turn-polls-and-surveys-into-great-content\/#Create_an_original_research_report\" >Create an original research report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/05\/how-to-turn-polls-and-surveys-into-great-content\/#Collect_new_content_topic_ideas\" >Collect new content topic ideas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/05\/how-to-turn-polls-and-surveys-into-great-content\/#Polls_and_surveys_The_unsung_heroes_of_content_creation\" >Polls and surveys: The unsung heroes of content creation<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_polls_and_surveys_are_valuable_information_sources_for_content_marketing\"><\/span>Why polls and surveys are valuable information sources for content marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First, why should you conduct polls and surveys? They take a bit of planning and work to set up \u2013 so why should you bother when you can just look at your analytics or gather statistics from other sources?<\/p>\n<p>Because there are some things you can only learn with these types of research.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_deeper_audience_insights\"><\/span>Get deeper audience insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At its core, your content marketing is only as good as your knowledge of your audience.<\/p>\n<p>If you know them, understand them, and can root out their deep pains, challenges, and dreams, you can create content that speaks to them personally and hits them in the heart.<\/p>\n<p>You\u2019ll be able to give them unmatched <a href=\"https:\/\/searchengineland.com\/guide\/seo\/content-search-engine-ranking\" target=\"_blank\" rel=\"noopener\">value in content<\/a> because your content will be tailor-made for them.<\/p>\n<p>The question is, how do you unearth those kinds of insights about your audience? How do you get to understand them deeply?<\/p>\n<p>There\u2019s no better way than asking them directly. And polls and surveys let you do that on a scale magnified by 100, 1,000, or even 10,000, depending on your audience size and your brand reach.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Learn_why_instead_of_just_what\"><\/span>Learn <em>why<\/em> instead of just <em>what<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can get a lot of information on <strong>what<\/strong> your audience is doing by looking at your site analytics, conversion rates, and website traffic.<\/p>\n<p>But often, what\u2019s more important to understand is <strong>why<\/strong><strong><em> <\/em><\/strong>they\u2019re behaving a certain way. And statistics can\u2019t tell you that. For instance:<\/p>\n<p>Why does our audience resonate with this topic but not that one?<\/p>\n<p>What pain points are we not solving for them?<\/p>\n<p>What types of information do they rely on us to provide \u2013 and what makes them look elsewhere?<\/p>\n<p>What\u2019s their biggest challenge in our industry?<\/p>\n<p>What ultimate goals do our audience want to achieve?<\/p>\n<p>Polls and surveys can enlighten you about all of these things in a scalable way.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_insights_unique_to_your_business_and_audience\"><\/span>Get insights unique to your business and audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No two brand audiences are exactly alike.<\/p>\n<p>Sure, they can be similar or overlapping. But ultimately, your audience is unique to your business because (hopefully) your business provides a unique solution in your market that attracts specific people.<\/p>\n<p>That means if you rely on other sources to gather data and insights about your audience, those insights won\u2019t be totally accurate or authentic.<\/p>\n<p>If you want to truly understand <strong>your<\/strong> audience, you need to open up communication with them and learn from them directly about who they are and what they want.<\/p>\n<p>Polls and surveys help you do that.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_tips_for_creating_polls_and_surveys_that_yield_useful_data\"><\/span>4 tips for creating polls and surveys that yield useful data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Not all polls and surveys are enlightening. To get good information, you need a well-crafted instrument.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Know_the_differences_between_polls_and_surveys_%E2%80%93_and_the_right_time_to_use_each\"><\/span>1. Know the differences between polls and surveys \u2013 and the right time to use each<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Polls and surveys are fundamentally different, and employing one over the other will give you vastly different insights.<\/p>\n<p><strong>Polls<\/strong> are quick, involve a single question, and include a select set of pre-written answers. All the poll-taker has to do is choose the answer they agree with most, that sounds most like them, or that fits their preferences.<\/p>\n<p>As such, polls are great for feeling out the general sentiment of your audience. You\u2019ll get a bird\u2019s eye view of the majority opinion with a good poll.<\/p>\n<p>Here\u2019s an example of the simplest poll imaginable. It appears at the end of a blog post and asks the reader whether what they just read was helpful or not:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>In contrast, <strong>surveys<\/strong> are more detailed and open-ended. They may include one or dozens of questions about one or many topics.<\/p>\n<p>Surveys often include multiple question types: yes\/no, short answer, multiple choice, ranking, etc.<\/p>\n<p>This makes surveys great for getting opinions, collecting insights, measuring your audience\u2019s preferences, and understanding their underlying motivations.\u00a0<\/p>\n<p>Here\u2019s another example from Nextdoor asking for feedback on their help center experience with a short, four-question survey:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Note that the first question looks a lot like a poll. However, because there are multiple questions and question types, including an open-ended one, this is definitely a survey.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>To sum up:<\/p>\n<p>Use <strong>polls<\/strong> to get a quick understanding of your audience\u2019s overall sentiment about a specific question or topic.<\/p>\n<p>Use <strong>surveys<\/strong> to dig deeper into their motivations, preferences, and opinions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Use_polls_and_surveys_formally_or_informally\"><\/span>2. Use polls and surveys formally <em>or<\/em> informally<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You don\u2019t have to use a special tool to create a poll or survey.\u00a0<\/p>\n<p>If you need in-depth insights on a deep topic, definitely use a tool and create a formal survey.<\/p>\n<p>However, if you just want to get a general idea of how people feel about something, create an informal, spur-of-the-moment poll or survey. You don\u2019t have to use a tool for this:<\/p>\n<p>Ask your followers an open-ended question on social media, or open up a topic for discussion in the comments. Analyze the responses.<\/p>\n<p>Create a quick <a href=\"https:\/\/www.uschamber.com\/co\/grow\/marketing\/how-to-create-social-media-polls\" target=\"_blank\" rel=\"noopener\">social media poll<\/a> on Facebook or Twitter.<\/p>\n<p>At the end of your email newsletter, ask for replies and feedback to a specific question.<\/p>\n<p>Don\u2019t forget, you can also create quick polls just to engage with your audience and for no other reason. This is an easy but fun way to add to your social media calendar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Set_a_goal_for_your_pollsurvey\"><\/span>3. Set a goal for your poll\/survey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What are you ultimately hoping to learn from your poll\/survey? What\u2019s the bit of knowledge at the heart of it all that you\u2019re trying to find out?<\/p>\n<p>Similarly, what\u2019s the main assumption you\u2019re trying to prove correct \u2013 or disprove?<\/p>\n<p>This is your goal. Especially for surveys, if you have a clear goal before creating one, you\u2019re bound to get better results and stronger insights.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Ask_the_right_questions\"><\/span>4. Ask the right questions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There\u2019s an art to writing and formulating survey questions.<\/p>\n<p>The way you phrase a question can completely change the type of answers you\u2019ll get.<\/p>\n<p>For example, take these two questions. They both ask for an opinion on essentially the same thing but will elicit completely different responses:<\/p>\n<p><strong>Open-ended question<\/strong> (literally any answer is possible): What do you think of our content?<\/p>\n<p><strong>Closed question<\/strong> (the possible responses are narrowed): Overall, how helpful do you find the content on our blog? Rate from 1-10.<\/p>\n<p>Now, there\u2019s a time and a place for open-ended questions. Various answers and opinions can be enlightening \u2013 as long as you have the time and resources to sift through them all.<\/p>\n<p>Generally, if you want to keep things simple and easy to sort\/analyze, ask closed questions with only a select number of possible answers.<\/p>\n<p>Here is a great guide to <a href=\"https:\/\/www.surveymonkey.com\/resources\/5-survey-writing-mistakes-you-didnt-even-know-you-were-making\/\" target=\"_blank\" rel=\"noopener noreferrer\">writing useful survey questions<\/a> that will give you clear, unbiased answers.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_use_the_information_gleaned_from_polls_and_surveys_to_create_great_content\"><\/span>How to use the information gleaned from polls and surveys to create great content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now, how do you use polls and surveys to inform content creation?<\/p>\n<p>In a nutshell: Use polls and surveys to directly ask a large chunk of your audience what they want from your content. Doing this in various ways will yield lots of topic ideas. <\/p>\n<p>Finally, don&#8217;t forget that your survey itself could be the star of your next <a href=\"https:\/\/searchengineland.com\/long-form-content-steps-examples-392592\" target=\"_blank\" rel=\"noopener\">content piece<\/a>.<\/p>\n<p>Let&#8217;s break it all down.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Find_out_what_topic_is_the_most_interesting\"><\/span>Find out what topic is the most interesting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is one of the quickest and easiest ways to use polls to create content.<\/p>\n<p>Let&#8217;s say you&#8217;re stuck deciding between three different topics for your next blog post. You&#8217;re not sure which one your audience will be interested in most.<\/p>\n<p>So, ask them! Set up a quick poll and let your audience vote on the topic they&#8217;d be most interested in. The winner is the one you&#8217;ll write about next.<\/p>\n<p>Plus, you can use this knowledge to inform more content topics later. Are there any related topics to address? Your audience would probably find these interesting, too.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Discover_your_audiences_most_pressing_challenges_and_address_them_in_your_content\"><\/span>Discover your audience&#8217;s most pressing challenges and address them in your content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/seo-guide-audience-research-content-analysis-385055\" target=\"_blank\" rel=\"noopener\">Deep audience insights<\/a> about their toughest obstacles can be great fodder for content.<\/p>\n<p>For example, a survey can help you pinpoint the biggest challenges they face that relate to your business or what you sell. These challenges can be broken down into smaller chunks and addressed with content.<\/p>\n<p>Imagine you&#8217;re a business consultant and identify that your audience struggles with business planning. You could break that topic into smaller chunks, each a topic for a blog post (start-up costs, researching the market, figuring out licenses and registration, setting up bookkeeping, etc.). <\/p>\n<p>You could also create an ultimate guide to business planning and go through all the details while linking to your sub-topic pieces.<\/p>\n<p>Your audience&#8217;s pain points are a great starting place for brainstorming content topics. Surveys are the answer to find those pains and hear them described in your audience&#8217;s own words.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gather_keywords_for_content_from_their_responses\"><\/span>Gather keywords for content from their responses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is one of the perks of including open-ended questions in your surveys (and generally asking for feedback): <\/p>\n<p>You&#8217;ll get written responses in your audience&#8217;s own words, with terms and key phrases they regularly use in their vocabulary when discussing your industry.<\/p>\n<p>These are gold mines for keywords.\u00a0<\/p>\n<p>Look for repeated phrases that have significance to the larger topic.<\/p>\n<p>Look for unique turns of phrases or alternate ways of phrasing common terms.<\/p>\n<p>Look for trends in how your audience phrases topical terms \u2013 are they all referring to something in the same way or using similar wording?<\/p>\n<p>Record your analysis in a list for later research and insertion in your content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_an_original_research_report\"><\/span>Create an original research report<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Depending on your survey&#8217;s depth, accuracy, and sample size, you could turn the results into a compelling research report on a specific topic.<\/p>\n<p>If this is your goal from the outset (to use your survey results to create content), ensure you have a good grasp of survey planning, design, and analysis.<\/p>\n<p>Remember that <a href=\"https:\/\/mantisresearch.com\/state-of-original-research-for-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">few brands do original research<\/a> because it&#8217;s a time-intensive process requiring skills to execute well. But when it&#8217;s done right, you can expect incredible results (original research reports are link magnets!).<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>If you&#8217;re interested in this route, read this <a href=\"https:\/\/www.orbitmedia.com\/blog\/research-best-form-of-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">Orbit Media guide<\/a> to using original research in your content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Collect_new_content_topic_ideas\"><\/span>Collect new content topic ideas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sometimes, the simplest survey will generate the most useful results. Hence: Ask your audience what types of posts they&#8217;d like to see on your blog.<\/p>\n<p>You can conduct this survey in a simple post on social media with one open-ended question (\u201cWhat kind of content topics would you like to see on our blog?\u201d). Ask for ideas and suggestions in the comments.\u00a0<\/p>\n<p>You can also pose this question at the end of blog posts and emails. It&#8217;s simple and quick, and you&#8217;ll likely get varied responses that inspire many new ideas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Polls_and_surveys_The_unsung_heroes_of_content_creation\"><\/span>Polls and surveys: The unsung heroes of content creation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you know how much potential exists inside a single poll or survey, ignoring them as tools in your content marketing would be silly.<\/p>\n<p>A well-crafted poll or survey can bring surprising results, including a direct line to your ideal customer&#8217;s thoughts about your niche and brand.<\/p>\n<p>One survey alone \u2013 or one well-timed, well-worded poll \u2013 can give you fodder for an enormous amount of content. So what are you waiting for?<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/polls-survey-great-content-407960\" target=\"_blank\" rel=\"noopener\">How to turn polls and surveys into great content<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Want to know what your customers need and want from your content? Ask them. Then use that information to get creating. But don\u2019t just ask one person. Ask many. Pull from the power of the crowd. To do that, consider creating polls and surveys \u2013 and then use the information you glean from them to create great content. Here\u2019s why and how. Why polls and surveys are valuable information sources for content marketing First, why should you conduct polls and surveys? They take a bit of [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9353","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9353"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9353\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}