{"id":9374,"date":"2023-05-08T13:07:26","date_gmt":"2023-05-08T13:07:26","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/05\/08\/your-guide-to-google-ads-keyword-terminology\/"},"modified":"2023-05-08T13:07:26","modified_gmt":"2023-05-08T13:07:26","slug":"your-guide-to-google-ads-keyword-terminology","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/05\/08\/your-guide-to-google-ads-keyword-terminology\/","title":{"rendered":"Your guide to Google Ads keyword terminology"},"content":{"rendered":"

PPC<\/a> is getting more complex, and so does paid search terminology.\u00a0<\/p>\n

Consider the change from \u201caudiences\u201d to \u201csegments\u201d which has a much more broad definition.\u00a0<\/p>\n

We also have \u201cSegment\u201d as a segmenting feature to analyze data sets further by devices, conversion actions, networks, and the like.\u00a0<\/p>\n

Then, Google brought back the terminology for \u201caudiences\u201d to describe targeting groups for Performance Max campaigns. Insert spiral-eyed emoji here.<\/p>\n

The most frustrating to me is taking \u201cad extensions,\u201d a perfectly acceptable and understandable concept, and changing this to \u201cad assets.\u201d To make matters worse, Performance Max was rolled out, and its version of ad groups also became \u201cad assets.\u201d\u00a0<\/p>\n

The ones that confuse everyone, however, are the terms that have existed forever: search keywords, search terms, and search queries.\u00a0<\/p>\n

Let\u2019s put this confusion to rest since we have to live with all of the others.\u00a0<\/p>\n

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