{"id":9389,"date":"2023-05-09T13:31:12","date_gmt":"2023-05-09T13:31:12","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/05\/09\/7-important-youtube-ads-lessons-you-need-to-learn\/"},"modified":"2023-05-09T13:31:12","modified_gmt":"2023-05-09T13:31:12","slug":"7-important-youtube-ads-lessons-you-need-to-learn","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/05\/09\/7-important-youtube-ads-lessons-you-need-to-learn\/","title":{"rendered":"7 important YouTube Ads lessons you need to learn"},"content":{"rendered":"

Assuming what works on one platform will work on another is a common digital marketing mistake. <\/p>\n

I see it in advertising all the time \u2013 someone who gets excellent results from search struggles with social, and vice versa.<\/p>\n

And then there\u2019s YouTube<\/a>.<\/p>\n

Not truly search and not fully social, it\u2019s a platform where you compete against organic content for attention and time. <\/p>\n

The same keyword can have a dozen different intents or none at all. And the placement of your ad is more critical than ever.<\/p>\n

To master YouTube takes a deep understanding of your audience\u2019s challenges and desires, plus how, when and why they use the platform.<\/p>\n

Here are seven important YouTube Ads lessons I had to learn the difficult \u2013 and expensive \u2013 way so you hopefully don\u2019t need to.<\/p>\n

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