{"id":9404,"date":"2023-05-10T11:45:49","date_gmt":"2023-05-10T11:45:49","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/05\/10\/top-loyalty-management-software-solutions-forrester-report-by-comarch\/"},"modified":"2023-05-10T11:45:49","modified_gmt":"2023-05-10T11:45:49","slug":"top-loyalty-management-software-solutions-forrester-report-by-comarch","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/05\/10\/top-loyalty-management-software-solutions-forrester-report-by-comarch\/","title":{"rendered":"Top loyalty management software solutions: Forrester report by Comarch"},"content":{"rendered":"<div class=\"wp-block-image\">\n<\/div>\n<p>How do you measure the effectiveness of your loyalty management system? <a href=\"https:\/\/www.comarch.com\/trade-and-services\/loyalty-marketing\/resources\/forrester-wave-2023\/?utm_source=MarTech&amp;utm_medium=article&amp;utm_campaign=ForresterWave\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>The Forrester Wave<\/strong> <strong>Loyalty Technology Solutions, Q1 2023<\/strong><\/a><strong> <\/strong>report is here with an answer. Gathering the industry\u2019s <strong>most significant loyalty technology solution vendors<\/strong>, this report shows us which providers matter most. What are the main criteria that Forrester evaluated its participants on? And what can this report teach us about the characteristics of the top loyalty software providers? Let\u2019s dive into it.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/10\/top-loyalty-management-software-solutions-forrester-report-by-comarch\/#What_is_a_Forrester_Wave_Loyalty_Technology_Solutions_Q1_2023_report\" >What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/10\/top-loyalty-management-software-solutions-forrester-report-by-comarch\/#Top_loyalty_management_software_providers_%E2%80%93_Key_features\" >Top loyalty management software providers \u2013 Key features<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/10\/top-loyalty-management-software-solutions-forrester-report-by-comarch\/#Zero-party_data\" >Zero-party data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/10\/top-loyalty-management-software-solutions-forrester-report-by-comarch\/#Rewardsbenefits_management\" >Rewards\/benefits management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/10\/top-loyalty-management-software-solutions-forrester-report-by-comarch\/#Emotional_loyalty_measurement\" >Emotional loyalty measurement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/10\/top-loyalty-management-software-solutions-forrester-report-by-comarch\/#Referral_program_management\" >Referral program management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/10\/top-loyalty-management-software-solutions-forrester-report-by-comarch\/#Community_engagement\" >Community engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/10\/top-loyalty-management-software-solutions-forrester-report-by-comarch\/#The_Future_of_loyalty_marketing\" >The Future of loyalty marketing<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_is_a_Forrester_Wave_Loyalty_Technology_Solutions_Q1_2023_report\"><\/span>What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>The Forrester Wave Loyalty Technology Solutions, Q1 2023 is a thorough, 28-criterion evaluation of the most significant loyalty technology solution providers on the market. It provides insight into the most successful initiatives and critical features that enable their capability, evaluating the 12 most significant players and dividing them into leaders, strong performers, contenders, and challengers. It\u2019s a guide for B2C marketing decision-makers looking for loyalty program software tailored to their brand\u2019s needs.<\/p>\n<h1><span class=\"ez-toc-section\" id=\"Top_loyalty_management_software_providers_%E2%80%93_Key_features\"><\/span>Top loyalty management software providers \u2013 Key features<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Based on the criteria in Forrester\u2019s assessment, here\u2019s a rundown of <a href=\"https:\/\/www.comarch.com\/trade-and-services\/loyalty-marketing\/?utm_source=MarTech&amp;utm_medium=article&amp;utm_campaign=ForresterWave\" target=\"_blank\" rel=\"noopener noreferrer\">Comarch\u2019s loyalty program<\/a> features that we believe are shown to turn a loyalty solution into a success:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Zero-party_data\"><\/span>Zero-party data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Data obtained directly from users is the most valuable type of information about customers (due to the trustworthiness of its source). And without knowing your members, creating an effective loyalty program has a low chance of working. That\u2019s why the best customer loyalty software focuses on gathering this information via <strong>member attributes, pop-up quizzes, questionnaires, contests, <\/strong>and<strong> online polls<\/strong>.<\/p>\n<p>Also important is having a plethora of methods to collect zero-party data and the ability to adapt the customer data model and data sources at any point in time by business users \u2013 no IT knowledge\u00a0 required. These tools enable assembling any data point to target members with more personalized promotions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Rewardsbenefits_management\"><\/span>Rewards\/benefits management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The best loyalty program software uses personalized incentives to boost customer engagement \u2013 but the rewards themselves are not enough to stand out from the competition. A high-quality solution is also about the complete customer experience and the ability to recognize their special status or engage them through non-financial benefits such as gamification. Supporting every possible rewarding mechanism, from cashback through points and rewards programs with a large variety of rewards and burn functionalities for members (cashback, vouchers, lotteries, auctions, charity donations, or gifts), gamified engagement to tiers and statuses.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Emotional_loyalty_measurement\"><\/span>Emotional loyalty measurement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Behavioral loyalty metrics are not enough to fully understand customers\u2019 behavior. Loyalty program platforms need to combine them with the measurement of emotional loyalty to understand the \u201cwhy\u201d behind the numbers. \u2013 as Comarch Loyalty Management does. CLM uses multiple metrics for stipulating the levels of customer satisfaction.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Referral_program_management\"><\/span>Referral program management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Key loyalty software features include strong customer referral program management that capitalizes on existing members\u2019 positive experiences. This functionality lets you create a customer referral program that stands out \u2013 allowing segmentation of referrals, incentivization of both new and existing users, as well as fake account prevention. It\u2019s characteristics like those that make Comarch\u2019s solution the 4th best on the market, according to Forrester.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Community_engagement\"><\/span>Community engagement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The strength of a vendor\u2019s customer community translates to the strength of their solution. Comarch focuses on fully digitalizing our growing client base by implementing a Learning Management System backbone structured around three main pillars:<\/p>\n<p>1. <strong>Loyalty Marketing Academy<\/strong>: An e-learning course for marketing practitioners focused on gaining knowledge as well as designing and running loyalty marketing programs.<\/p>\n<p>2. <strong>Customer community<\/strong>: An online space exclusive for Comarch customers that features 50+ product and strategy-related channels (discussion groups), recognition for most active contributors, and industry-oriented sessions moderated by Comarch and industry experts.<\/p>\n<p>3. <strong>Partner community<\/strong>: A closed community and portal dedicated to different types of official partners.<\/p>\n<p><em>\u201cAs Head of R&amp;D of our loyalty products, I\u2019m thrilled with Comarch\u2019s recognition in Forrester Wave. Loyalty is becoming mainstream and growing fast. We need new business models and simplified delivery\/integration in martech ecosystems. In these difficult times of financial instability, it\u2019s essential to focus on customer loyalty through great experience, personalization, and providing significant value to loyal consumers. Our AI-based marketing platform and wide range of business services makes it much easier for marketers. We\u2019re here to support you at every step of the journey, from building strategy to day-to-day operations.\u201d<\/em><\/p>\n<p>\u2013 says \u0141ukasz S\u0142oniewski, Head of R&amp;D \u2013 Loyalty &amp; Marketing Solutions at Comarch.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Future_of_loyalty_marketing\"><\/span>The Future of loyalty marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>The<\/strong> <strong>Forrester Wave: Loyalty Technology Solutions Q1 2023 <\/strong>report gives us insight into the direction the loyalty landscape is headed. Considering the challenges and needs faced by B2C marketing decision-makers, this evaluation shows the most critical pain points of customers looking for the best loyalty management software for their business. Forrester sets the bar high \u2013 its conditions for being included among its top loyalty vendors list are extensive and often, in our opinion, difficult to meet, but that\u2019s what makes this profile so worthwhile. With the features, functionalities, and offerings mentioned above, Comarch is constantly pushing to not only fulfill but also exceed those expectations.<\/p>\n<p><a href=\"https:\/\/www.comarch.com\/trade-and-services\/loyalty-marketing\/resources\/forrester-wave-2023\/?utm_source=MarTech&amp;utm_medium=article&amp;utm_campaign=ForresterWave\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to download the report<\/a><\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/top-loyalty-management-software-solutions-forrester-report-405539\" target=\"_blank\" rel=\"noopener\">Top loyalty management software solutions: Forrester report<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry\u2019s most significant loyalty technology solution vendors, this report shows us which providers matter most. What are the main criteria that Forrester evaluated its participants on? And what can this report teach us about the characteristics of the top loyalty software providers? Let\u2019s dive into it. What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report? The Forrester [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9404","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9404"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9404\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}