{"id":9415,"date":"2023-05-10T17:54:47","date_gmt":"2023-05-10T17:54:47","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/05\/10\/the-new-google-search-generative-experience-heres-what-it-looks-like\/"},"modified":"2023-05-10T17:54:47","modified_gmt":"2023-05-10T17:54:47","slug":"the-new-google-search-generative-experience-heres-what-it-looks-like","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/05\/10\/the-new-google-search-generative-experience-heres-what-it-looks-like\/","title":{"rendered":"The new Google search generative experience: Here\u2019s what it looks like"},"content":{"rendered":"<p>It\u2019s here \u2013 the all-new AI-powered Google Search engine we\u2019ve heard rumors about under the <a href=\"https:\/\/searchengineland.com\/google-planning-new-search-engine-while-working-on-new-search-features-under-project-magi-395661\" target=\"_blank\" rel=\"noopener\">code name Magi<\/a>. <\/p>\n<p>Is it more \u201c<a href=\"https:\/\/searchengineland.com\/google-search-to-become-more-visual-snackable-personal-and-human-411769\" target=\"_blank\" rel=\"noopener\">visual, snackable, personal, and human<\/a>?\u201d Yes. <\/p>\n<p>But, for now, you can only gain access to Google\u2019s new search generative experience (SGE) through a Google Labs waitlist \u2013 which means you may be waiting weeks before you can play with it directly.<\/p>\n<p>Don\u2019t worry. We\u2019ve got your first look and a deep dive into the new Google Search generative AI experience.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/10\/the-new-google-search-generative-experience-heres-what-it-looks-like\/#What_the_new_Google_search_experience_looks_like\" >What the new Google search experience looks like<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/10\/the-new-google-search-generative-experience-heres-what-it-looks-like\/#How_this_works\" >How this works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/10\/the-new-google-search-generative-experience-heres-what-it-looks-like\/#Citations_and_links\" >Citations and links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/10\/the-new-google-search-generative-experience-heres-what-it-looks-like\/#More_details\" >More details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/10\/the-new-google-search-generative-experience-heres-what-it-looks-like\/#Why_we_care\" >Why we care<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_the_new_Google_search_experience_looks_like\"><\/span>What the new Google search experience looks like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>The interface. <\/strong>The new Google search experience may display an AI-generated answer above the search results listings. Google clearly labels the answer as <em>Generative AI is experimental<\/em>, which is then followed by an answer to your query.  <\/p>\n<p>The answer is boxed in. Google cites the websites it used to generate the answer. Those sites can be clicked on to dig deeper. Or you can follow up with an additional question or even click the toggle button at the top right to dive deeper.<\/p>\n<p>\u201cYou\u2019ll see an AI-powered snapshot of key information to consider, with links to dig deeper,\u201d Google <a href=\"https:\/\/blog.google\/products\/search\/generative-ai-search\/\" target=\"_blank\" rel=\"noopener\">said<\/a>.<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/05\/google-search-generative-ai-experience-look.png\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/p>\n<p>When you click the expand button to toggle to show a deeper response, you are given additional responses from the generative AI.<\/p>\n<p>Here is a GIF of it in action:<\/p>\n<p>Throughout the answers generated by AI, Google gives you websites in these clickable boxes with images, so you can click over to the website to learn more.<\/p>\n<p>The color of the generative AI answer box will change to \u201creflect specific journey types and the query intent itself,\u201d Google said.<\/p>\n<p><strong>Vertical search with AI. <\/strong>This also works for vertical search experiences, such as Google Shopping results. Google\u2019s SGE can pull in 35 billion product listings from the <a href=\"https:\/\/searchengineland.com\/google-unveils-its-shopping-graph-an-expanded-shopify-integration-and-more-shopping-features-at-i-o-348735\" target=\"_blank\" rel=\"noopener\">Google Shopping Graph<\/a>, which has 1.8 billion updates every hour, Google told us. The generative AI needs to update fast, almost in real-time, to provide some answers.<\/p>\n<p>Google can give you a good answer for which products to consider when searching for specific types of products, such as [bluetooth speaker for a pool party]:<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/05\/SGE-Bluetooth-Speakers.png\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/p>\n<p><strong>Conversations. <\/strong>You can also follow up with your query by adding more details or additional prompts to the <em>Ask a follow up<\/em> box. Google will then generate a follow-up answer. <\/p>\n<p>\u201cContext will be carried over from question to question, to help you more naturally continue your exploration. You\u2019ll also find helpful jumping-off points to web content and a range of perspectives that you can dig into,\u201d Google explained.<\/p>\n<p>Conversational mode is especially useful for follow-up questions, as well as more complex or evolving information journeys, Google explained. <\/p>\n<p>\u201cIt uses AI to understand when a person is searching for something that is related to a previous question. It carries over context from previous questions to reformulate the query to better reflect the intent,\u201d Google added.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_this_works\"><\/span>How this works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Technology. <\/strong>Google said this new search experience uses a \u201cvariety of LLMs,\u201d including but not limited to <a href=\"https:\/\/searchengineland.com\/google-previews-mum-its-new-tech-thats-1000x-more-powerful-than-bert-348707\" target=\"_blank\" rel=\"noopener\">MUM<\/a> and PaLM2. <\/p>\n<p>This search experience was \u201cpurposefully trained to carry out tasks specific to Search, including identifying high-quality web results that corroborate the information presented in the output,\u201d Google said.<\/p>\n<p><strong>Where Google won\u2019t give answers. <\/strong>Google won\u2019t give you answers for everything you might ask it, Liz Reid, VP of Search at Google, told us. Google is trying to be careful with this new version of Google Search, which will show answers for safer queries.  <\/p>\n<p>For example, Google won\u2019t show an answer to a question about giving a child Tylenol because it is in the medical space. Google may also not show answers to questions in the financial space. <\/p>\n<p>Sound familiar? Yes, Google is playing it safe in <a href=\"https:\/\/searchengineland.com\/quality-raters-handbook-your-money-or-your-life-177663\" target=\"_blank\" rel=\"noopener\">YMYL<\/a> (Your Money, Your Life) categories. Google is expanding YMYL to include civic information.<\/p>\n<p>\u201cJust as our ranking systems are designed not to unexpectedly shock or offend people with potentially harmful, hateful, or explicit content, SGE is designed not to show such content in its responses,\u201d Google explained. <\/p>\n<p>Google added that they hold this new search experience \u201cto an even higher standard when it comes to generating responses about certain queries where information quality is critically important.\u201d<\/p>\n<p>This new search experience \u201cplaces even more emphasis on producing informative responses that are corroborated by reliable sources,\u201d Google told us. <\/p>\n<p>When it comes to \u201cdata voids\u201d or \u201cinformation gaps\u201d \u2013 where Google\u2019s systems have lower confidence in its responses, Google \u201caims to not generate an AI-powered snapshot,\u201d they said. <\/p>\n<p>Plus, for explicit or dangerous topics, Google will stay away from generating a response.<\/p>\n<p><strong>Fluid vs. factual. <\/strong>People trust answers that are given in a more fluid style, Reid told us. But Google prefers to give answers that are more factual than fluid, because people are more likely to trust a fluid response.  <\/p>\n<p>Hallucinations are a big issue in generative AI \u2013\u00a0and Google said it is very sensitive about not giving false or inaccurate information, especially on YMYL topics (e.g., health, finance).<\/p>\n<p>\u201cGiven the trust people put in Search, we were intentional in constraining conversationality. What this means, for example, is that people might not find conversational mode in SGE to be a free-flowing creative brainstorm partner \u2013 and instead find it to be more factual with pointers to relevant resources,\u201d Google added.<\/p>\n<p><strong>Google\u2019s approach. <\/strong>Google has a five-point approach to generative AI in search:<\/p>\n<p><strong>Information needs:<\/strong> How can Google reduce the number of steps it takes for the searcher to accomplish a task or complete a goal and how can Google make the experience more fluid and seamless?<\/p>\n<p><strong>Information quality:<\/strong> The information Google responds with needs to be quality, and the way the AI responds needs to be high level. So should Google answer health or financial-related queries?<\/p>\n<p><strong>Safety constraints:<\/strong> Should Google provide first-person responses? Should Google provide fluid answers that users would trust to be 100% accurate, when Google might not be able to verify the accuracy of all the answers?<\/p>\n<p><strong>Ecosystem:<\/strong> Google wants to provide traffic and credits to the source of the content. Google wants to design an experience that encourages the users and searcher to dig deeper into those sources.<\/p>\n<p><strong><a href=\"https:\/\/searchengineland.com\/ads-new-google-search-generative-experience-413651\" target=\"_blank\" rel=\"noopener\">Ads<\/a>:<\/strong> Can ads be relevant and provide additional information to the user and how is it best to show the ads to the user in this experience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Citations_and_links\"><\/span>Citations and links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When Google <a href=\"https:\/\/searchengineland.com\/google-begins-to-open-bard-to-a-limited-number-of-users-394565\" target=\"_blank\" rel=\"noopener\">launched Bard<\/a>, we were all taken aback by the <a href=\"https:\/\/searchengineland.com\/missing-links-sources-google-ai-search-results-392826\" target=\"_blank\" rel=\"noopener\">lack of citations and links to publishers<\/a>. It was rare to see links from Google Bard to publisher websites. <\/p>\n<p>However, in Google\u2019s search generative experience, we see a healthier way of linking to publishers and supporting the ecosystem. <\/p>\n<p>Not only are the explicit answers generated in this search experience made up of specific websites, but those websites that make up those answers are also prominently displayed in the answer with a thumbnail image, title, and URL, all that is clickable to the publisher\u2019s website.  <\/p>\n<p>Google, however, will not directly cite or attribute a particular page. Google\u2019s AI model synthesizes information from a variety of sources.<\/p>\n<p>In fact, Google looks for factual corroboration across sources to build the answers and then show the citations. These are generally from high-quality online sources. Google is using many of the signals Google has had in place for decades to understand information quality.<\/p>\n<p><strong>Links to publisher sites. <\/strong>Here is a screenshot showing those websites in the answer:<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/05\/google-search-generative-ai-experience-look.png\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/p>\n<p><strong>Toggle deeper. <\/strong>You can then click at the top right, on that toggle button to do a deeper dive into more sources, where the generative AI shows more answers with more sources that you can click on. The arrow in this image is pointing to the toggle, directly above the website links:<\/p>\n<p><strong>With search results below. <\/strong>Plus, you can continue to scroll down and access classic search results, in a more \u201csnackable\u201d format. You can see some of the links to search results, in a more boxed-in format here:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"More_details\"><\/span>More details<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google also spoke about its <a href=\"https:\/\/ai.google\/principles\/\" target=\"_blank\" rel=\"noopener\">AI principles<\/a> and emphasized they take all these AI technologies seriously. <\/p>\n<p>\u201cWe\u2019re taking a responsible and deliberate approach to bringing new generative AI capabilities to Search,\u201d Google said.<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-bard-is-not-search-393938\" target=\"_blank\" rel=\"noopener\">This is not Bard<\/a>, Bard was designed to showcase what the LLM models can do. This experience is specifically designed for search and works differently, as showcased above.<\/p>\n<p>Google has deployed its search quality raters to do some early testing over the next few weeks before launching it to the first set of public users. Search quality raters will provide feedback both in this pre-release phase and ongoing to help improve the overall results and experience of this new approach to search. <\/p>\n<p>\u201cThese ratings do not directly impact SGE\u2019s output, but are used to train the LLMs and improve the experience overall,\u201d Google said.<\/p>\n<p>You will be <a href=\"https:\/\/searchengineland.com\/sign-up-new-google-search-generative-experience-413639\" target=\"_blank\" rel=\"noopener\">able to signup<\/a> for the waitlist today with the first wave of approvals to try out this new search experience in the coming weeks, more on that below.<\/p>\n<p>For more on this topic, see our companion shorter stories:<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/sign-up-new-google-search-generative-experience-413639\" target=\"_blank\" rel=\"noopener\">How to sign up for the new Google Search generative experience<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/ads-new-google-search-generative-experience-413651\" target=\"_blank\" rel=\"noopener\">Ads on the new Google Search generative experience<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/new-google-perspectives-about-this-image-and-ai-generated-image-labels-413665\" target=\"_blank\" rel=\"noopener\">New Google perspectives, about this image and AI generated image labels<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_we_care\"><\/span>Why we care<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s new search generative experience is a much different search experience from what we\u2019ve seen from Google before. But at the same time, it still feels very much like Google search. Google is also doing a much better job at linking to publishers, with the goal of driving traffic to websites, unlike Bard. <\/p>\n<p>This experience isn\u2019t replacing the Google search you know today \u2013\u00a0when that might happen is anyone\u2019s guess right now. We expect Google will listen to feedback and adjust these features before fully launching it as the main search experience on Google.com.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/new-google-search-generative-ai-experience-413533\" target=\"_blank\" rel=\"noopener\">The new Google search generative experience: Here\u2019s what it looks like<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s here \u2013 the all-new AI-powered Google Search engine we\u2019ve heard rumors about under the code name Magi. Is it more \u201cvisual, snackable, personal, and human?\u201d Yes. But, for now, you can only gain access to Google\u2019s new search generative experience (SGE) through a Google Labs waitlist \u2013 which means you may be waiting weeks before you can play with it directly. Don\u2019t worry. We\u2019ve got your first look and a deep dive into the new Google Search generative AI experience. What the new Google search [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9415","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9415"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9415\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}