{"id":9442,"date":"2023-05-11T21:07:47","date_gmt":"2023-05-11T21:07:47","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/05\/11\/these-2-charts-show-microsoft-bings-search-market-share-problem\/"},"modified":"2023-05-11T21:07:47","modified_gmt":"2023-05-11T21:07:47","slug":"these-2-charts-show-microsoft-bings-search-market-share-problem","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/05\/11\/these-2-charts-show-microsoft-bings-search-market-share-problem\/","title":{"rendered":"These 2 charts show Microsoft Bing\u2019s search market share problem"},"content":{"rendered":"

Despite having gotten the jump on Google when it launched the new Bing<\/a>, featuring its own generative search experience fueled by GPT-4, data shows Microsoft has failed to gain market share. <\/p>\n

In fact, if the latest numbers from StatCounter are directionally accurate, it appears Bing is actually losing<\/strong> market share to Google.<\/p>\n

Why we care.<\/strong> It would be nice to live in a world where we didn\u2019t have to rely so heavily on Google. It was encouraging to see Bing making some small gains<\/a>. But we later learned the New Bing attracted new Edge users who then used Google Search<\/a>. And now that Google has unveiled its Search Generative Experience<\/a>, Bing has lost its first-mover advantage and it seems we won\u2019t see a true search competitor anytime soon.<\/p>\n

7.14%.<\/strong> That\u2019s Microsoft Bing\u2019s worldwide desktop market share as of April, according to Statcounter<\/a>. The new Bing launched in February.<\/p>\n

Why this number is a problem:<\/strong> Bing\u2019s market share peaked in October 2022, at 9.92%. And the 7.14% figure is actually lower than April 2022 (8.05%). <\/p>\n

Meanwhile, Google\u2019s desktop search market share is 86.71%.<\/p>\n

2.79%.<\/strong> The picture gets even bleaker for Microsoft Bing when you look at search engine market share worldwide, across all devices (desktop, mobile, tablet), also via Statcounter<\/a>. While Bing is at just 2.79%, Google is at 92.63%.<\/p>\n

Why this number is a problem:<\/strong> Bing\u2019s market share peaked in October 2022, at 3.59%. And the 2.79% figure is actually lower than April 2022 (3.02%). <\/p>\n

Google isn\u2019t vying with Microsoft Bing.<\/strong> News headlines discussing the AI search competition between Google and Bing tend to focus on the rivalry element instead of simply admitting the reality. Which is that these two charts show Microsoft\u2019s problem: even with the new Bing and all the investments Microsoft has made in search \u2013 they\u2019re still not making meaningful gains on Google.<\/p>\n

Granted, size isn\u2019t everything. Microsoft\u2019s advertising and search revenue increased 3.4% to just over $3 billion<\/a> in its most recent earnings report.<\/p>\n

But the search game? It\u2019s over. Google won long ago.<\/p>\n

The post These 2 charts show Microsoft Bing\u2019s search market share problem<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Despite having gotten the jump on Google when it launched the new Bing, featuring its own generative search experience fueled by GPT-4, data shows Microsoft has failed to gain market share. In fact, if the latest numbers from StatCounter are directionally accurate, it appears Bing is actually losing market share to Google. Why we care. It would be nice to live in a world where we didn\u2019t have to rely so heavily on Google. It was encouraging to see Bing making some small gains. But we […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9442","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9442"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9442\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}