{"id":9448,"date":"2023-05-12T12:06:04","date_gmt":"2023-05-12T12:06:04","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/05\/12\/why-your-website-needs-a-resource-center-and-how-to-create-it\/"},"modified":"2023-05-12T12:06:04","modified_gmt":"2023-05-12T12:06:04","slug":"why-your-website-needs-a-resource-center-and-how-to-create-it","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/05\/12\/why-your-website-needs-a-resource-center-and-how-to-create-it\/","title":{"rendered":"Why your website needs a resource center and how to create it"},"content":{"rendered":"<p>What if you had a hub on your website where all your visitors could discover your amazing content?<\/p>\n<p>What if this hub helped your audience get solutions and answers, find relevant information, learn about your products\/services, and discover new content?<\/p>\n<p>You can \u2013 it\u2019s called a resource center.<\/p>\n<p>Also known as a knowledge base, resource library, or content hub, creating one for your website could help your audience find your best content \u2013 and ultimately boost things like engagement, website traffic and conversions.<\/p>\n<p>Let\u2019s talk about how.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/12\/why-your-website-needs-a-resource-center-and-how-to-create-it\/#What_is_a_resource_center\" >What is a resource center?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/12\/why-your-website-needs-a-resource-center-and-how-to-create-it\/#Why_do_you_need_a_resource_center_on_your_website\" >Why do you need a resource center on your website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/12\/why-your-website-needs-a-resource-center-and-how-to-create-it\/#How_to_create_an_organized_and_helpful_resource_center\" >How to create an organized and helpful resource center<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/12\/why-your-website-needs-a-resource-center-and-how-to-create-it\/#1_Understand_the_needs_of_your_audience\" >1. Understand the needs of your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/12\/why-your-website-needs-a-resource-center-and-how-to-create-it\/#2_Gather_and_organize_your_content_by_topic_and_keywords\" >2. Gather and organize your content by topic and keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/12\/why-your-website-needs-a-resource-center-and-how-to-create-it\/#3_Create_a_dedicated_resource_page_on_your_site\" >3. Create a dedicated resource page on your site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/12\/why-your-website-needs-a-resource-center-and-how-to-create-it\/#4_Determine_how_users_will_browse_and_search_your_resources\" >4. Determine how users will browse and search your resources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/12\/why-your-website-needs-a-resource-center-and-how-to-create-it\/#5_Optimize_your_resource_center_pages\" >5. Optimize your resource center pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/12\/why-your-website-needs-a-resource-center-and-how-to-create-it\/#6_Add_calls_to_action\" >6. Add calls to action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/12\/why-your-website-needs-a-resource-center-and-how-to-create-it\/#7_Share_and_promote_your_resource_center\" >7. Share and promote your resource center<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/12\/why-your-website-needs-a-resource-center-and-how-to-create-it\/#More_resource_center_examples\" >More resource center examples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/12\/why-your-website-needs-a-resource-center-and-how-to-create-it\/#Kareo\" >Kareo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/12\/why-your-website-needs-a-resource-center-and-how-to-create-it\/#Zoom\" >Zoom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/12\/why-your-website-needs-a-resource-center-and-how-to-create-it\/#Canva\" >Canva<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/12\/why-your-website-needs-a-resource-center-and-how-to-create-it\/#American_Alliance_of_Museums\" >American Alliance of Museums<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/12\/why-your-website-needs-a-resource-center-and-how-to-create-it\/#WebFX\" >WebFX<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/12\/why-your-website-needs-a-resource-center-and-how-to-create-it\/#Create_a_resource_page_and_prove_your_authority\" >Create a resource page and prove your authority<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_resource_center\"><\/span>What is a resource center?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A resource center is a hub where all your best content resides, on a page that\u2019s laid out for a great user experience.<\/p>\n<p>A resource center is typically organized and laid out in a way that helps visitors find content on particular topics or types of content.<\/p>\n<p>Think of a resource center as a library \u2013 a categorized, organized collection of your best content meant for readers to browse. Here they can learn more about your niche, find solutions to their problems, get relevant information, and even discover more about your products or services.<\/p>\n<p>As far as the content you\u2019ll find inside a resource center, you\u2019re not limited to blogs. <\/p>\n<p>You can add any type of content you\u2019ve created to your resource library, including gated and ungated content like:<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/how-to-write-a-blog-post-391760\" target=\"_blank\" rel=\"noopener\">Blogs and articles<\/a><\/p>\n<p>Guides<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/ebook-create-optimize-promote-395116\" target=\"_blank\" rel=\"noopener\">Ebooks<\/a><\/p>\n<p>Reports<\/p>\n<p>White papers<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/podcasts-a-content-guide-for-beginners-392881\" target=\"_blank\" rel=\"noopener\">Podcast episodes<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/video-content-guide-examples-393269\" target=\"_blank\" rel=\"noopener\">Videos<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/webinars-guide-examples-393499\" target=\"_blank\" rel=\"noopener\">Webinars<\/a><\/p>\n<p>Courses<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/create-resource-page-398815\" target=\"_blank\" rel=\"noopener\">Tools<\/a><\/p>\n<p>Templates<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_do_you_need_a_resource_center_on_your_website\"><\/span>Why do you need a resource center on your website?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating a resource center for your website has plenty of benefits \u2013 both for your audience and your brand.<\/p>\n<p>It highlights older content that may otherwise remain hidden in the bowels of your website, boosting audience discovery.<\/p>\n<p>It\u2019s more engaging and targeted than a chronological timeline of your most recent posts.<\/p>\n<p>A library full of useful and expert content immediately signals your expertise to visitors.<\/p>\n<p>It encourages visitors to browse your content and thus stay longer on your site, increasing its \u201c<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/website-stickiness\/\" target=\"_blank\" rel=\"noopener\">stickiness<\/a>.\u201d<\/p>\n<p>It makes your content on specific topics much easier to find. This is great for visitors, but also for people on your team who use your content in their jobs, like your sales team for sales enablement.<\/p>\n<p>Since it\u2019s basically a library of valuable content, your resource center is extremely link-worthy and may help build your backlink profile.<\/p>\n<p>Creating topic hubs (also called <a href=\"https:\/\/searchengineland.com\/messy-seo-part-6-pillar-pages-and-topic-clusters-379169\" target=\"_blank\" rel=\"noopener\">pillar pages<\/a>) within your resource center helps search engines better understand the relationships between pages and topics \u2013 which may boost your SEO.<\/p>\n<p>Overwhelmingly, buyers do extensive research before talking to a salesperson or reaching the decision stage \u2013 70% read at least <a href=\"https:\/\/www.demandgenreport.com\/resources\/research\/2021-content-preferences-survey-buying-committees-look-for-visual-research-influencer-backed-content-experiences-that-tell-a-valuable-story\" target=\"_blank\" rel=\"noopener noreferrer\">3-5 pieces of content<\/a> before talking to sales. A curated resource center makes this process easier for them.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_create_an_organized_and_helpful_resource_center\"><\/span>How to create an organized and helpful resource center<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What do you need to create a brand resource center or content library? Start with understanding your audience\u2019s needs, then gather your best content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Understand_the_needs_of_your_audience\"><\/span>1. Understand the needs of your audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Who will be coming to your resource center, and what will they be looking for?<\/p>\n<p>These are questions you must understand before building yours.<\/p>\n<p>Ultimately, it all comes down to knowing your audience and their information needs in your niche.<\/p>\n<p>If you\u2019ve been creating content for a while that gets traction, you should have a pretty good grasp on this already. However, it\u2019s a smart idea to revisit what you know and make sure it\u2019s still accurate through updated <a href=\"https:\/\/searchengineland.com\/seo-guide-audience-research-content-analysis-385055\" target=\"_blank\" rel=\"noopener\">audience research<\/a>.<\/p>\n<p>Be warned: If your content is <strong>ineffective<\/strong>, then creating a resource center probably won\u2019t help the situation. There are plenty of reasons why content can fail to bring a return on investment (ROI), but two major ones are:<\/p>\n<p>Creating content <a href=\"https:\/\/searchengineland.com\/why-content-strategy-matters-most-393591\" target=\"_blank\" rel=\"noopener\">without a strategy<\/a>.<\/p>\n<p>Creating content without fully understanding who you\u2019re writing to.<\/p>\n<p>So, <strong>before<\/strong> you can create a resource hub with any value, you must have a content strategy, and you must know your audience\u2019s needs. (You also need a good amount of content published, but that goes without saying.)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Gather_and_organize_your_content_by_topic_and_keywords\"><\/span>2. Gather and organize your content by topic and keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>First things, first: You\u2019ll need to gather the content that will appear in your resource center. Specifically, you\u2019ll need to gather URLs, page titles, and topics\/keywords.<\/p>\n<p>You can also include a category for content type (ebooks, white papers, guides, case studies, podcasts, etc.), but remember this isn\u2019t the most useful way to sort content for your audience. <\/p>\n<p>For example, when users browse your resource page, they probably won\u2019t think, \u201cI need an ebook.\u201d They\u2019re more likely to be looking for a specific topic like \u201ccontent strategy\u201d or \u201cSEO.\u201d<\/p>\n<p>That means sorting content by type is probably more useful for you and your team \u2013 so consider whether including this category is worth it (and whether your team uses your content enough to need to search for specific types).<\/p>\n<p>Of course, the easiest way to gather and organize everything is in a spreadsheet (similar to a <a href=\"https:\/\/searchengineland.com\/what-is-a-content-audit-388544\/\" target=\"_blank\" rel=\"noopener\">content audit<\/a>). <\/p>\n<p>Create columns for recording the details about each piece (URL, title, topic, keywords, content type, etc.), and gather your best pieces across a wide array of categories.<\/p>\n<p>This part might be tedious, but you\u2019ll be thankful later that you were organized from the start.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Create_a_dedicated_resource_page_on_your_site\"><\/span>3. Create a dedicated resource page on your site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This may or may not be obvious, but your resource page needs a dedicated page on your website.<\/p>\n<p>From this library \u201chome page,\u201d you can either link directly to your content pieces or create landing pages for each one with a short summary and a download link. Or, you could include a mixture of both (i.e., include both gated and ungated content).<\/p>\n<p>Which strategy should you choose? Consider:<\/p>\n<p>If you\u2019re mostly rounding up posts that have appeared on your blog (guides, how-to\u2019s, and other educational content), you can link directly to these pieces from your resource center.<\/p>\n<p>If you have a large library of downloadable content pieces\/lead magnets like ebooks, case studies, white papers, etc., consider linking to landing pages for each of these.<\/p>\n<p>For the best mix, consider adding both types of content \u2013 downloadable\/gated content and free\/ungated content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Determine_how_users_will_browse_and_search_your_resources\"><\/span>4. Determine how users will browse and search your resources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Laying out your resource center has an infinite number of possibilities. The key, however, is to ensure your page is easy to read, browse and navigate.<\/p>\n<p>If you don\u2019t have a lot of content yet, then a simple page organized by content topic will suffice.<\/p>\n<p>However, you\u2019ll need to consider a more complex scheme if you have vast amounts of content, such as:<\/p>\n<p>Creating category pages for each main topic.<\/p>\n<p>Building dynamic pages with options for filtering, searching, and sorting content.<\/p>\n<p>Adding visual elements like page thumbnails or previews.\u00a0<\/p>\n<p>Creating \u201cfeatured content\u201d sections for each topic.\u00a0<\/p>\n<p>Here are some examples for inspiration.<\/p>\n<p>CoSchedule has a unique organizational scheme for their resources \u2013 they created individual \u201ctopic libraries\u201d with each page dedicated to a specific topic (for example, marketing or marketing strategy).<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>These libraries\/topic hubs are laid out with an article on the right side and a menu of topics and content types on the left:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Another unique example is the <a href=\"https:\/\/quickbooks.intuit.com\/r\/\" target=\"_blank\" rel=\"noopener noreferrer\">QuickBooks<\/a> resource center. Content is sorted by topic in drop-down menus at the top of the page:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>And if you scroll the page, it\u2019s also sorted by topic, with a few articles highlighted under each one:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Lastly, <a href=\"https:\/\/moz.com\/learn\/seo\" target=\"_blank\" rel=\"noopener noreferrer\">Moz\u2019s<\/a> resource center is a robust and well-thought-out example. It\u2019s topic-focused for the person who has a specific problem, question, or information need.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Each topic category takes you to a hub page for that topic. <\/p>\n<p>All the content is filterable (by related topics, difficulty level, and content type), and multiple content types are represented (articles, videos, webinars, etc.).<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"5_Optimize_your_resource_center_pages\"><\/span>5. Optimize your resource center pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your resource center is multilayered \u2013 for instance, you have a top-level page with multiple sub-pages for topic categories \u2013 ensure each page is optimized.<\/p>\n<p><strong>Research and use keywords<\/strong><\/p>\n<p>Resource center pages \u2013 especially top-level topic pages \u2013 have the potential to rank in Google. <\/p>\n<p>Make sure you research the keywords your audience uses to search for your topics, and use them in the titles and text you include on these pages.<\/p>\n<p><strong>Focus on the user experience and readability<\/strong><\/p>\n<p>Your resource library should be effortless to read, browse, and find relevant content. <\/p>\n<p>That\u2019s why working with a web designer or UX designer at the building stage is important to ensure the page looks and functions well.<\/p>\n<p><strong>Improve SEO by adding short descriptions of each content piece<\/strong><\/p>\n<p>For better optimization, don\u2019t populate your resource center with a plain list of links. <\/p>\n<p>Add short descriptions or summaries to each asset to help readers understand what it\u2019s about and whether it\u2019s relevant to their needs. Bonus: These descriptions can include keywords.<\/p>\n<p>Here\u2019s an example of descriptive text on one of <a href=\"https:\/\/www.provenwinners.com\/learn_articles\" target=\"_blank\" rel=\"noopener noreferrer\">Proven Winners\u2019<\/a> topic pages:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><strong>Create category pages with descriptive text<\/strong><\/p>\n<p>Along with descriptive text accompanying each content piece, include this text on your category pages\/topic hubs. <\/p>\n<p>Explain the topic, define key terms, and link to related pages your audience will find helpful.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Add_calls_to_action\"><\/span>6. Add calls to action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Even though your resource center should focus on giving value through useful and educational content, that doesn\u2019t mean you can\u2019t gently direct your audience toward your relevant paid offerings.<\/p>\n<p>Including strategic calls to action based on your goals is, therefore, very smart.<\/p>\n<p>For example, Moz\u2019s keyword research topic page includes a CTA to their SEO certification course.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Adding this CTA on this page makes sense because the target audience wants to learn SEO skills. Moz equates taking the paid course to \u201cleveling up.\u201d<\/p>\n<p>Similarly, keep your CTAs in line with your audience\u2019s journey. What would a logical next step be for them after browsing your resource center that would also move them closer to becoming a customer?\u00a0<\/p>\n<p>That said, don\u2019t spam your readers with CTAs \u2013 that will lead to annoyance and may even make them bounce. Use them sparingly but purposefully for the best results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Share_and_promote_your_resource_center\"><\/span>7. Share and promote your resource center<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An optimized, organized resource center chock-full of amazing content is an ultra-valuable resource.\u00a0<\/p>\n<p>For that reason, don\u2019t be shy about promoting and sharing your content library\/hub.<\/p>\n<p>Include a link to your content resource center in your top navigation menu.<\/p>\n<p>Add CTAs to your resource center in your blog content.<\/p>\n<p>Promote your resource center through social media posts.<\/p>\n<p>Link to it in your email newsletter.<\/p>\n<p>Post social media updates whenever you refresh your resource library with new content.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"More_resource_center_examples\"><\/span>More resource center examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To get a broader idea of what\u2019s possible for your own resource library, check out these additional examples of brands that did it right.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kareo\"><\/span>Kareo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<\/div>\n<p><a href=\"https:\/\/www.kareo.com\/resource-library\" target=\"_blank\" rel=\"noopener noreferrer\">Kareo<\/a> creates software for managing medical practices. Their resource center is well-organized and easily browsed with filters and a search function. <\/p>\n<p>Content is organized by type and topic. You can even filter it to find relevant content for roles like office manager or provider\/physician.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Zoom\"><\/span>Zoom<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<\/div>\n<p><a href=\"https:\/\/explore.zoom.us\/en\/resource-library\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zoo<\/a>m\u2019s resources page has advanced filters and sorting options that help you find the exact topic you\u2019re looking for. <\/p>\n<p>Content types range from reports to white papers, guides, blog posts, ebooks, and videos. You can also filter by product and industry. Each content piece includes a preview thumbnail and descriptive text.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Canva\"><\/span>Canva<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Canva\u2019s <a href=\"https:\/\/www.canva.com\/resources\/\" target=\"_blank\" rel=\"noopener noreferrer\">resources<\/a> page is relatively simple. It includes a featured resources section at the top. <\/p>\n<p>Keep scrolling, and you\u2019ll find a grid of their most recent content, including a simple way to filter by content type and industry. <\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>It\u2019s not robust like other examples, but it gets the job done.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"American_Alliance_of_Museums\"><\/span>American Alliance of Museums<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<\/div>\n<p>The <a href=\"https:\/\/www.aam-us.org\/programs\/resource-library\/\" target=\"_blank\" rel=\"noopener noreferrer\">American Alliance of Museums<\/a> is an organization for museum professionals like curators, conservators, historians, and archivists. Their resource library is a great example of an organization\u2019s approach to a content hub.\u00a0<\/p>\n<p>Their resources are gated (only members can access them with a login), but they offer a preview to non-members through exhaustive, optimized category pages (the articles themselves are locked).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"WebFX\"><\/span>WebFX<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<\/div>\n<p>WebFX has a unique <a href=\"https:\/\/www.webfx.com\/web-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">resources<\/a> page with multiple layers. Each topic category has its own page. At the top of each, you\u2019ll find a list of sub-topics to browse. <\/p>\n<p>After that, their most recent and featured articles on that topic are displayed in a grid. Underneath these is a pillar-type page with links to articles on related topics throughout.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_resource_page_and_prove_your_authority\"><\/span>Create a resource page and prove your authority<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A resource center, library, or hub is a great idea if you have a lot of valuable content (think months or years&#8217; worth) on your site.<\/p>\n<p>Without a place to centralize all of this content and make it discoverable, your older pieces will continue to get buried as you produce new ones. <\/p>\n<p>But introduce a resource center, and suddenly the rabbit hole turns into a beautiful spread of content that anyone can easily find and access.<\/p>\n<p>When you create a content library, you become the curator of your brand content. How you organize, categorize, and lay out that content will determine how useful your library is to your audience.<\/p>\n<p>Do it well, and you\u2019ll have an incredible resource in and of itself that will help drive engagement, web traffic, and conversions.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/create-website-resource-center-417456\" target=\"_blank\" rel=\"noopener\">Why your website needs a resource center and how to create it<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>What if you had a hub on your website where all your visitors could discover your amazing content? What if this hub helped your audience get solutions and answers, find relevant information, learn about your products\/services, and discover new content? You can \u2013 it\u2019s called a resource center. Also known as a knowledge base, resource library, or content hub, creating one for your website could help your audience find your best content \u2013 and ultimately boost things like engagement, website traffic and conversions. Let\u2019s talk about [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9448","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9448"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9448\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}