{"id":9468,"date":"2023-05-15T12:49:56","date_gmt":"2023-05-15T12:49:56","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/05\/15\/10-seo-challenges-faced-by-fast-growing-saas-companies\/"},"modified":"2023-05-15T12:49:56","modified_gmt":"2023-05-15T12:49:56","slug":"10-seo-challenges-faced-by-fast-growing-saas-companies","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/05\/15\/10-seo-challenges-faced-by-fast-growing-saas-companies\/","title":{"rendered":"10 SEO challenges faced by fast-growing SaaS companies"},"content":{"rendered":"<p>\u201cWe\u2019re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions\u2026\u201d<\/p>\n<p>\u201cWe are at 530,000 monthly organic traffic, but our growth has become stagnant and we\u2019re unable to scale up\u2026\u201d<\/p>\n<p>I hear plenty of similar <a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\" target=\"_blank\" rel=\"noopener\">SEO<\/a> concerns from SaaS companies. After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/15\/10-seo-challenges-faced-by-fast-growing-saas-companies\/#1_Branded_terms_have_more_visibility\" >1. Branded terms have more visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/15\/10-seo-challenges-faced-by-fast-growing-saas-companies\/#2_Flawed_SEO_content_strategy\" >2. Flawed SEO content strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/15\/10-seo-challenges-faced-by-fast-growing-saas-companies\/#3_Unsustained_content_value\" >3. Unsustained content value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/15\/10-seo-challenges-faced-by-fast-growing-saas-companies\/#4_Focusing_on_creativity_over_SEO\" >4. Focusing on creativity over SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/15\/10-seo-challenges-faced-by-fast-growing-saas-companies\/#5_Decaying_content\" >5. Decaying content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/15\/10-seo-challenges-faced-by-fast-growing-saas-companies\/#6_No_content_optimization_plan_in_place\" >6. No content optimization plan in place<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/15\/10-seo-challenges-faced-by-fast-growing-saas-companies\/#7_Keyword_cannibalization\" >7. Keyword cannibalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/15\/10-seo-challenges-faced-by-fast-growing-saas-companies\/#8_Underutilizing_internal_linking\" >8. Underutilizing internal linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/15\/10-seo-challenges-faced-by-fast-growing-saas-companies\/#9_Blindly_copying_competitors_for_backlinks\" >9. Blindly copying competitors for backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/15\/10-seo-challenges-faced-by-fast-growing-saas-companies\/#10_Not_enough_or_zero_content_distribution\" >10. Not enough or zero content distribution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/15\/10-seo-challenges-faced-by-fast-growing-saas-companies\/#SaaS_SEO_must_be_a_careful_and_strategic_investment\" >SaaS SEO must be a careful and strategic investment<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Branded_terms_have_more_visibility\"><\/span>1. Branded terms have more visibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many SaaS websites get considerable branded traffic but minimal visibility for non-branded search.\u00a0<\/p>\n<p>Even unicorns from \u200b\u200bfast-growing regions, such as the U.S., UK, and India, struggle despite more branded traffic.<\/p>\n<p>For instance, blockchain.com has ~911,500 monthly organic visits per Semrush:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>But looking at branded vs. non-branded traffic tells a different story.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>The same pattern can also be seen with Monzo.com.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Out of ~656,500 organic search traffic monthly, 94.4% is branded, and only 5.6% is non-branded.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Driving branded traffic is great if you\u2019re already popular through funding and performance marketing which result in valuations.<\/p>\n<p>By ignoring non-branded terms your searchers use, you\u2019re losing customers to competitors. Missing such opportunities can be prevented when both non-branded and branded traffic is prioritized.<\/p>\n<p>Sadly, most SaaS companies only realize the importance of organic growth when it\u2019s too late.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Flawed_SEO_content_strategy\"><\/span>2. Flawed SEO content strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages.<\/p>\n<div class=\"wp-block-image\">\n<em>The two rows at the bottom indicate the topics and customer journey stages which align with the specified audience at the top.<\/em><\/div>\n<p>Yet, they mostly focus on creating Consideration and Decision content while overlooking Awareness and Interest stages altogether.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>This type of content often revolves around branded terms that help with performance marketing and email outreach \u2013 but <strong>not<\/strong> SEO.<\/p>\n<p>Product marketing teams have metrics to chase, and this content approach supports that.<\/p>\n<p>They want to get MQLs (marketing qualified leads) and SQLs (sales qualified Leads) faster to achieve their MRR (monthly recurring revenue) and ARR (annual recurring revenue) targets.<\/p>\n<p>But when you invest in SEO, the purpose is not just getting more MQLs and SQLs, even though your clients or bosses want them.\u00a0<\/p>\n<p>Though top management wants leads from the organic channel, they need to know their KPIs differ based on the strategy used.<\/p>\n<p>Growth advisor Gaetano DiNardi <a href=\"https:\/\/twitter.com\/gaetano_nyc\/status\/1646135502796464129\" target=\"_blank\" rel=\"noopener noreferrer\">offers tips<\/a> on breaking down traffic sources and their purposes:<\/p>\n<p>Break it down like this:\u00a0\u00a0<\/p>\n<p>1. Demand Capture \u2013 Paid Search \/ Affiliates\u00a0\u00a0<\/p>\n<p>2. Demand Capture \u2013 Pricing Page \/ Demo Request\u00a0\u00a0<\/p>\n<p>3. Education \/ Exploratory \u2013 Main Website Pages\u00a0\u00a0<\/p>\n<p>4. Education \/ Exploratory \u2013 Blog &amp; Resources<\/p>\n<p>A SaaS website\u2019s main purpose is to generate visibility on the search engines for the queries the customers search. This can only happen by targeting the right queries.<\/p>\n<p>If your ideal customer is not searching for [Your product name + feature benefits], you won\u2019t get any visibility through the search engines.<\/p>\n<p>Your content strategy for SEO needs to target the queries and topics that at least fall under the Interest stage if you\u2019re not interested in driving Awareness stage people to the website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Unsustained_content_value\"><\/span>3. Unsustained content value<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Recently, I spoke to two start-ups that already have an extensive content library or resource. Yet, it has become a bottleneck for scaling organic growth.<\/p>\n<p>How? They have written a lot of blogs, but only a few perform well organically.\u00a0<\/p>\n<p>What might have been the issue?\u00a0<\/p>\n<p>When writing and publishing a lot of content without appropriate review and analysis, the content value is not sustained across all the content.<\/p>\n<p>I\u2019ve seen SaaS marketing or SEO teams excited about targeting to publish 40 to 60 articles a month. At such a scale, content quality control might suffer.\u00a0<\/p>\n<p>That\u2019s why I recommend a thorough content review process that looks at the following:<\/p>\n<p><strong>Requirements<\/strong>: Was the content delivered according to the brief?<\/p>\n<p><strong>Contextual intent<\/strong>: Does the content have the right context? Does it serve the user intent?<\/p>\n<p><strong>Brand messaging and promotional review: <\/strong>Are the brand and its products\/services positioned with the right messaging throughout the piece?<\/p>\n<p>Now, with ChatGPT becoming stronger, you would anyways need to have an editor in place.<\/p>\n<p>Putting much content out to scale up is fine, but the results will never sustain if it offers less value than your competitors.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Focusing_on_creativity_over_SEO\"><\/span>4. Focusing on creativity over SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another significant challenge with SaaS SEO is that the product marketing team needs creative punchlines to attract the crowd.<\/p>\n<p>For example, look at the super fantastic headline written by Dyte.io.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Well, it\u2019s a video streaming SDK provider. Their developer or CTO audiences can understand SDK, but because punchlines are catchy and attractive, they use them as headings.\u00a0<\/p>\n<p>Let\u2019s take another example of an amazing headline from Adapt.io.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>They\u2019re the sales acceleration platform that provides intelligent buyer analytics for proper targeting.<\/p>\n<p>Nothing wrong there, but it\u2019s missing out on helping users and search engines understand what exactly they do through the headline.<\/p>\n<p>Google\u2019s SEO Starter Guide maintains that you should use heading tags to emphasize important text.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Google\u2019s documentation on <a href=\"https:\/\/developers.google.com\/style\/headings\" target=\"_blank\" rel=\"noopener noreferrer\">Headings and Titles<\/a> also suggests writing document titles based on the document\u2019s primary purpose.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Let\u2019s take the example of the largest SaaS platform from whom many of our clients inspire, Salesforce:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>They have mentioned what they are as their headline.<\/p>\n<p>Let\u2019s take another example of a popular HR payroll platform, Keka:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Not just the readers but search engines can understand what this platform is all about.<\/p>\n<p>You need to learn how to help search engines understand what you are and what you do so that they can put you in front of your customers for the correct queries at the right time.<\/p>\n<p>So creative punchlines are great for performance marketing, but balancing them with the correct queries can take you to heights, even in SEO.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Decaying_content\"><\/span>5. Decaying content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Extensive content libraries often suffer from content decay, a continuous but slow decline in the content\u2019s impressions, clicks and traffic.<\/p>\n<p>So when you keep publishing new content, you need to remember the ones published in the past. When they\u2019re no longer valuable to the audience, search engines may take the content off the SERPs for many queries.<\/p>\n<p>Publishing content is only 20% of the task. The rest is optimizing it to own featured snippets.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_No_content_optimization_plan_in_place\"><\/span>6. No content optimization plan in place<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once the content is written and published, the team needs to remember to monitor whether they perform.<\/p>\n<p>And this is not just the case with SaaS companies but many companies across various segments that rely on heavy content pipelines for SEO.<\/p>\n<p>They only create blogs to drive value to the commercial-intent pages. If those blogs are bringing that value, it\u2019s good. Otherwise, the focus should be on creating new content.<\/p>\n<p>But when you don\u2019t optimize the content periodically:<\/p>\n<p>You can\u2019t maximize the content ROI because all content that you publish doesn\u2019t drive traffic or conversions.<\/p>\n<p>You miss the opportunities of having different touchpoints to bring the target audience to the website.<\/p>\n<p>If you add filters to your target audience or change your brand positioning and don\u2019t update them on all the content, you struggle with consistent brand messaging, which can confuse your target audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Keyword_cannibalization\"><\/span>7. Keyword cannibalization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/searchengineland.com\/keyword-cannibalization-seo-guide-393596\" target=\"_blank\" rel=\"noopener\">Keyword cannibalization<\/a> is also a big issue among SaaS websites.<\/p>\n<p>For example, these topics can create keyword cannibalization for a VoIP softphone app:<\/p>\n<p>What is a Softphone? Why Do You Need It?\u00a0<\/p>\n<p>Softphone: Definition, Benefits, Challenges, and More<\/p>\n<p>The Importance of a Softphone<\/p>\n<p>6 Advantages of a Softphone<\/p>\n<p>When you write the first topic, you&#8217;re exclusively covering the definition of a softphone and its benefits in detail.<\/p>\n<p>And now you know that is what the second and all the other topics mean.<\/p>\n<p>In this case, you feel the first blog has the below target queries:<\/p>\n<p>What is a softphone?<\/p>\n<p>Reasons you need a softphone<\/p>\n<p>And the second one has:<\/p>\n<p>Softphone definition<\/p>\n<p>Softphone benefits<\/p>\n<p>Softphone advantages<\/p>\n<p>Softphone challenges<\/p>\n<p>The intent of someone reading the first two contents is the same. And hence, the target queries are also the same. They are just semantically connected.<\/p>\n<p>The topics may seem distinct, but the audience, context, and queries remain the same. In reality, only the titles differ.<\/p>\n<p>To address this, you can either merge both articles and delete the one that is underperforming or has little value.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Underutilizing_internal_linking\"><\/span>8. Underutilizing internal linking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Internal linking on the SaaS websites happens in two ways:<\/p>\n<p><strong>Putting too many \u2018Read more\u2019 sections between paragraphs<\/strong><\/p>\n<p>Even if you add them contextually after a few paragraphs, it brings interruption while reading. Adding them within the sentences using the correct anchor text is better to deliver a better user experience.<\/p>\n<p>The \u201cRead More\u201d section should be used when sharing an extended version of the discussed topic.<\/p>\n<p><strong>Failing to link the high-end anchor text mentioned in the content\u00a0<\/strong><\/p>\n<p>All content gets published just while looking at the query for which the content was written.\u00a0<\/p>\n<p>For example, if the content is about \u201cHow do HR management systems work,&#8221; the links would be given to all the blogs and landing pages around HR but not to the Payroll page, even if that was used in the content somewhere.<\/p>\n<p>Below is the internal linking sheet for one of our clients:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>This is also a <a href=\"https:\/\/searchengineland.com\/content-optimization-mistakes-affecting-roi-385797\" target=\"_blank\" rel=\"noopener\">content optimization mistake<\/a> that can diminish your content\u2019s value.<\/p>\n<p>As <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide#uselinkswisely\" target=\"_blank\" rel=\"noopener noreferrer\">Google&#8217;s Starter Guide<\/a> suggests, the anchor text should help users and search engines understand what the page is about.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Cyrus Shephard&#8217;s <a href=\"https:\/\/twitter.com\/cyrusshepard\/status\/1646195934060220416\" target=\"_blank\" rel=\"noopener noreferrer\">latest study<\/a> on Google&#8217;s Selective Link Priority suggests wisely choosing your text and image anchor.<\/p>\n<p>Building an internal linking structure before aggressively creating content can maximize SEO ROI.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Blindly_copying_competitors_for_backlinks\"><\/span>9. Blindly copying competitors for backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most clients I\u2019ve spoken to want all their competitors&#8217; <a href=\"https:\/\/searchengineland.com\/how-much-will-backlinks-matter-392493\" target=\"_blank\" rel=\"noopener\">backlinks<\/a> \u2013 even if their own site already has ~600,000 monthly organic visitors.<\/p>\n<p>\u201cMy competitor has captured the backlink from Amazon. We need it!\u201d\u00a0<\/p>\n<p>Well, not really. Just because your competitor earned that backlink doesn\u2019t mean it&#8217;s relevant.<\/p>\n<p>They might have gone after irrelevant backlinks. Should you also do it?<\/p>\n<p>It\u2019s should not be about blindly copying someone else\u2019s strategy. Carefully analyze your competitors\u2019 backlinks and identify which are the most relevant.<\/p>\n<p>This helps you avoid putting efforts in the wrong direction and wasting resources that could\u2019ve been well-spent elsewhere.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Not_enough_or_zero_content_distribution\"><\/span>10. Not enough or zero content distribution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Because growth needs to happen fast for SaaS businesses, SEO needs to pick up the pace. The downside is that content distribution becomes an afterthought.<\/p>\n<p>Your work doesn\u2019t end with publishing content. You should have a distribution strategy in place.<\/p>\n<p>SEO cannot play alone in the game of marketing and business.<\/p>\n<p>You need to think of \u201cremarketing SEO\u201d that focuses on what you can contribute to search, be it people, platforms, or SERP presence.<\/p>\n<div class=\"wp-block-image\">\n<em>With platforms here, we mean email marketing that can increase organic conversions and social media content that now gets indexed on search engines.<\/em><\/div>\n<p>SaaS content can be repurposed, redistributed, or syndicated to ensure your efforts drive the expected results. In short, the content ROI is maximized.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SaaS_SEO_must_be_a_careful_and_strategic_investment\"><\/span>SaaS SEO must be a careful and strategic investment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For SaaS companies, focusing on performance marketing and outbound lead generation strategies is expected.\u00a0<\/p>\n<p>But when done right, SEO has the capability to reduce your customer acquisition costs and maximize marketing ROI dramatically.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/seo-challenges-saas-companies-418920\" target=\"_blank\" rel=\"noopener\">10 SEO challenges faced by fast-growing SaaS companies<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cWe\u2019re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions\u2026\u201d \u201cWe are at 530,000 monthly organic traffic, but our growth has become stagnant and we\u2019re unable to scale up\u2026\u201d I hear plenty of similar SEO concerns from SaaS companies. After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. 1. Branded terms have more visibility Many SaaS websites get considerable branded traffic but minimal visibility for [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9468","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9468"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9468\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}