{"id":9501,"date":"2023-05-16T19:47:22","date_gmt":"2023-05-16T19:47:22","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/05\/16\/amazon-plans-to-add-generative-ai-to-its-search-experience\/"},"modified":"2023-05-16T19:47:22","modified_gmt":"2023-05-16T19:47:22","slug":"amazon-plans-to-add-generative-ai-to-its-search-experience","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/05\/16\/amazon-plans-to-add-generative-ai-to-its-search-experience\/","title":{"rendered":"Amazon plans to add generative AI to its search experience"},"content":{"rendered":"<p>Amazon is hiring \u2013 with the goal of making generative AI part of its product search experience.<\/p>\n<p><strong>Job details.<\/strong> Amazon is searching for promising talent in software engineering and search marketing to reimagine search and create a seamless experience on their ecommerce platform. According to Amazon\u2019s listing: <\/p>\n<p>\u201cThis will be a once in a generation transformation for Search.\u201d<\/p>\n<p><strong>Reinventing Amazon search.<\/strong> Amazon also wants to create \u201ca new AI-first initiative to re-architect and reinvent the way we do search through the use of extremely large scale next-generation deep learning techniques,\u201d according to the job description, as reported by <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-05-15\/amazon-plans-to-add-chatgpt-style-search-to-its-online-store\" target=\"_blank\" rel=\"noopener noreferrer\">Bloomberg<\/a>.<\/p>\n<p><strong>Why we care.<\/strong> Amazon is the go-to product search engine. This means brands, marketers and sellers should watch developments around Amazon\u2019s product search, as changes could significantly impact how products are found and purchased.<\/p>\n<p><strong>What Amazon is saying. <\/strong>Amazon\u2019s spokesperson Keri Bertolino declined to speak with Bloomberg but wrote in an email, \u201cWe are significantly investing in generative AI across all of our businesses.\u201d<\/p>\n<p>This is true. We recently reported on how Amazon is <a href=\"https:\/\/searchengineland.com\/amazon-working-on-ai-tools-to-generate-videos-images-for-advertisers-414854\" target=\"_blank\" rel=\"noopener\">working on AI tools to generate videos, images for advertisers<\/a>.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/amazon-generative-ai-product-search-experience-424371\" target=\"_blank\" rel=\"noopener\">Amazon plans to add generative AI to its search experience<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon is hiring \u2013 with the goal of making generative AI part of its product search experience. Job details. Amazon is searching for promising talent in software engineering and search marketing to reimagine search and create a seamless experience on their ecommerce platform. According to Amazon\u2019s listing: \u201cThis will be a once in a generation transformation for Search.\u201d Reinventing Amazon search. Amazon also wants to create \u201ca new AI-first initiative to re-architect and reinvent the way we do search through the use of extremely large scale [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9501","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9501"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9501\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}