Advertisers and YouTube creators may benefit from new AI solutions Google is reportedly working on.<\/p>\n
Google Ads. <\/strong>Generative AI tools, powered by PaLM 2, will help advertisers create media assets, CNBC<\/a> reported, based on internal Google documents. Unfortunately, that\u2019s as much detail as we know for now.<\/p>\n We\u2019ve previously reported that generative AI is coming to Google Ads<\/a>. However, that seemed more about \u201cremixing\u201d existing assets into ads, whereas this report is more about Google actually generating those assets.<\/p>\n YouTube.<\/strong> According to CNBC:<\/p>\n Google has also been testing PaLM 2 for YouTube youth content for things like titles, and descriptions. For creators, the company has been using the technology to experiment with the idea of providing five video ideas based on topics that appear relevant.<\/p>\n Why we care.<\/strong> Amazon<\/a> and Meta<\/a> are also testing generative AI for advertisers or will be soon. Google\u2019s integration of generative AI will be worth testing to see if it helps improve performance \u2013 especially with conversion rates down and CPLs up<\/a>.<\/p>\n Will we learn more this Tuesday?<\/strong> This year\u2019s Google Marketing Live takes place May 23. We expect it to be heavy on AI announcements. Could these \u2013\u00a0or other AI solutions \u2013 be officially announced next week? We\u2019ll be watching and reporting on all the news from the event.<\/p>\n The post New Google AI tools will let advertisers generate media assets<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Advertisers and YouTube creators may benefit from new AI solutions Google is reportedly working on. Google Ads. Generative AI tools, powered by PaLM 2, will help advertisers create media assets, CNBC reported, based on internal Google documents. Unfortunately, that\u2019s as much detail as we know for now. We\u2019ve previously reported that generative AI is coming to Google Ads. However, that seemed more about \u201cremixing\u201d existing assets into ads, whereas this report is more about Google actually generating those assets. YouTube. According to CNBC: Google has also […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9543","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9543"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9543\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}