{"id":9553,"date":"2023-05-19T12:46:31","date_gmt":"2023-05-19T12:46:31","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/05\/19\/what-is-content-readability-and-how-to-make-your-content-easier-to-read\/"},"modified":"2023-05-19T12:46:31","modified_gmt":"2023-05-19T12:46:31","slug":"what-is-content-readability-and-how-to-make-your-content-easier-to-read","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/05\/19\/what-is-content-readability-and-how-to-make-your-content-easier-to-read\/","title":{"rendered":"What is content readability and how to make your content easier to read"},"content":{"rendered":"<p>Content that doesn\u2019t get read is useless.<\/p>\n<p>So, how do you create content your audience will read (and not just skim)?<\/p>\n<p>Make it more readable.<\/p>\n<p>This sounds so simple it\u2019s silly, but it\u2019s true.<\/p>\n<p>Readability is a giant factor that will determine everything from who engages with your content, how much value they get from it, and whether they\u2019ll return to read more.<\/p>\n<p>So, what is content readability, how is it measured, and how can you make your content easier to read?<\/p>\n<p>It\u2019s all inside this guide.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/19\/what-is-content-readability-and-how-to-make-your-content-easier-to-read\/#What_is_content_readability\" >What is content readability?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/19\/what-is-content-readability-and-how-to-make-your-content-easier-to-read\/#How_do_you_measure_content_readability\" >How do you measure content readability?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/19\/what-is-content-readability-and-how-to-make-your-content-easier-to-read\/#Flesch-Kinkaid_Grade_Level_Formula\" >Flesch-Kinkaid Grade Level Formula<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/19\/what-is-content-readability-and-how-to-make-your-content-easier-to-read\/#Lexile_Framework_for_Reading\" >Lexile Framework for Reading<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/19\/what-is-content-readability-and-how-to-make-your-content-easier-to-read\/#How_to_make_your_content_easier_to_read_9_tips_for_better_readability\" >How to make your content easier to read: 9 tips for better readability<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/19\/what-is-content-readability-and-how-to-make-your-content-easier-to-read\/#1_Shorten_your_sentences\" >1. Shorten your sentences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/19\/what-is-content-readability-and-how-to-make-your-content-easier-to-read\/#2_Break_up_and_shorten_your_paragraphs\" >2. Break up and shorten your paragraphs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/19\/what-is-content-readability-and-how-to-make-your-content-easier-to-read\/#3_Use_active_voice\" >3. Use active voice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/19\/what-is-content-readability-and-how-to-make-your-content-easier-to-read\/#4_Mix_up_your_word_choices\" >4. Mix up your word choices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/19\/what-is-content-readability-and-how-to-make-your-content-easier-to-read\/#5_Use_lists\" >5. Use lists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/19\/what-is-content-readability-and-how-to-make-your-content-easier-to-read\/#6_Give_your_readers_signposts\" >6. Give your readers signposts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/19\/what-is-content-readability-and-how-to-make-your-content-easier-to-read\/#7_Avoid_jargon_and_industry-speak\" >7. Avoid jargon and industry-speak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/19\/what-is-content-readability-and-how-to-make-your-content-easier-to-read\/#8_Format_your_pages_with_plenty_of_white_space\" >8. Format your pages with plenty of white space<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/19\/what-is-content-readability-and-how-to-make-your-content-easier-to-read\/#9_Check_your_content_by_reading_it_out_loud\" >9. Check your content by reading it out loud\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/19\/what-is-content-readability-and-how-to-make-your-content-easier-to-read\/#Improve_your_content_readability_for_better_results\" >Improve your content readability for better results<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_content_readability\"><\/span>What is content readability?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content readability measures how easy your <a href=\"https:\/\/searchengineland.com\/what-is-content-marketing-388970\" target=\"_blank\" rel=\"noopener\">content<\/a> is to read for your audience.<\/p>\n<p><strong>Readable content<\/strong> is clear, easy to understand, and easy to skim.\u00a0<\/p>\n<p>On the other hand, content that\u2019s <strong>hard to read<\/strong> is hard to understand, hard to skim, and unclear.<\/p>\n<p>But perhaps the major difference between readable and unreadable content lies in how much value your reader can take away from each one.<\/p>\n<p>Readable content effectively conveys information so your reader learns something new, makes a discovery, or solves a problem.\u00a0<\/p>\n<p>Unreadable content fails to do all of this \u2013 your reader can\u2019t learn anything from it because the words and sentences themselves fail to make sense.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_you_measure_content_readability\"><\/span>How do you measure content readability?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content readability is both objective and subjective. It\u2019s based on an individual\u2019s reading level and intelligence, but it\u2019s also measurable based on objective things like:<\/p>\n<p>The word choices and vocabulary you use in your content.<\/p>\n<p>How often you use common and uncommon words.<\/p>\n<p>The structure and length of your sentences and paragraphs.<\/p>\n<p>Many readability tests exist that measure your content in terms of the above factors and give you a score that tells you how readable your content is.<\/p>\n<p>Here are the most common (and current, as in they were created or updated within the last 50 years) readability tests:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Flesch-Kinkaid_Grade_Level_Formula\"><\/span>Flesch-Kinkaid Grade Level Formula<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/blog.ung.edu\/press\/measure-readability\/\" target=\"_blank\" rel=\"noopener noreferrer\">Flesch-Kinkaid<\/a> is perhaps the most well-known readability formula. It looks at the ratio of words to sentences and syllables to words to measure the readability of your text.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>This formula grades your content based on the lowest U.S. grade level that could easily read and understand it.<\/p>\n<p>So, for instance, scoring a 6 means people who read at a 6th-grade level and above should be able to read your text easily.\u00a0 (By the way, this is a good score to aim for with online writing.)<\/p>\n<p>Tools that can check your content against this formula include Microsoft Word, Hemingway Editor, Readable, and ProWritingAid.<\/p>\n<p>In Microsoft Word, the readability statistics appear after you run a spelling and grammar check:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Lexile_Framework_for_Reading\"><\/span>Lexile Framework for Reading<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another well-known readability measurement system primarily used in schools is the Lexile Framework. It has two parts:<\/p>\n<p>Measuring text based on word frequency and average sentence length.<\/p>\n<p>Measuring a person\u2019s reading level.<\/p>\n<p>For instance, content that\u2019s harder to read (with a lot of long sentences and words that appear infrequently) will get a higher Lexile score. Content that\u2019s easier to read (with short sentences and frequent words) will get a lower score.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_make_your_content_easier_to_read_9_tips_for_better_readability\"><\/span>How to make your content easier to read: 9 tips for better readability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, now we know readable content is <a href=\"https:\/\/searchengineland.com\/guide\/seo\/content-search-engine-ranking\" target=\"_blank\" rel=\"noopener\">high-quality content<\/a>.<\/p>\n<p>But let\u2019s say you\u2019ve tested your content against a few readability checkers and discovered that it\u2019s mostly hard to read.<\/p>\n<p>What now?<\/p>\n<p>It\u2019s time to improve your content to make it more readable.\u00a0Here are nine tips that will help.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Shorten_your_sentences\"><\/span>1. Shorten your sentences<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Shorter sentences are simpler. That\u2019s why they\u2019re easy to read.<\/p>\n<p>Meanwhile, longer sentences tend to contain more than one thought or idea. Stuff your sentences full of information, and your readers will have difficulty untangling it all.<\/p>\n<p>For this reason, shorten those sentences. And if you tend to write long sentences naturally, comb through your draft, look for them, and break them into smaller chunks.<\/p>\n<p>Hot tip: A tool like <a href=\"https:\/\/hemingwayapp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hemingway Editor<\/a> automatically highlights long sentences so you don\u2019t have to hunt for them.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"2_Break_up_and_shorten_your_paragraphs\"><\/span>2. Break up and shorten your paragraphs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While you\u2019re shortening your sentences, go ahead and shorten those paragraphs, too.<\/p>\n<p>At most, your paragraphs for written online content should contain <strong>no more than 1-3 sentences<\/strong>.<\/p>\n<p>A big, dense paragraph with long sentences is daunting. It\u2019s great for a paperback novel but terrible for your blog.<\/p>\n<p>Nothing spells death to your reader\u2019s attention span worse than a wall of dense text.<\/p>\n<p>A good rule of thumb for breaking up paragraphs: <strong>One paragraph = one thought or idea<\/strong>. As soon as you move on to your next thought, move on to a new paragraph.<\/p>\n<p>Remember: The \u201center\u201d (or &#8220;return&#8221;) key is your friend.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_active_voice\"><\/span>3. Use active voice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Next readability tip: Write in active voice.<\/p>\n<p><strong>Active voice<\/strong> refers to how you word a sentence. When you word it actively, you clearly state the subject and verb.\u00a0<\/p>\n<p>Example: \u201cThe dog ran after the ball.\u201d\u00a0<\/p>\n<p>Dog = subject. Ran = verb.<\/p>\n<p><strong>Passive voice<\/strong> means you\u2019re wording a sentence passively. This means the subject of the sentence is unclear.\u00a0<\/p>\n<p>Example: \u201cThe ball was run after by the dog.\u201d\u00a0<\/p>\n<p>See how the subject, the dog, is buried at the end of the sentence?<\/p>\n<p>That said, sometimes <a href=\"https:\/\/owl.purdue.edu\/owl\/general_writing\/academic_writing\/active_and_passive_voice\/choosing_passive_voice.html\" target=\"_blank\" rel=\"noopener\">passive voice works<\/a> if you need to emphasize the action of the sentence vs. the subject.<\/p>\n<p>For example, let\u2019s say I wanted to tell you about a car robbery I experienced. I would say, \u201cMy car was broken into last night.\u201d <\/p>\n<p>The subject of the sentence (the person who robbed my car) is irrelevant \u2013 I don\u2019t know who they are. What\u2019s important to convey is that the robbery \u2013 the action \u2013 happened.\u00a0<\/p>\n<p>However, tread carefully. In most cases, active voice is much clearer and easier to read than passive voice. Emphasize that when you edit your content.<\/p>\n<div class=\"wp-block-image\">\n<em>Source: <a href=\"https:\/\/www.thesaurus.com\/e\/grammar\/passive-voice\/\" target=\"_blank\" rel=\"noopener noreferrer\">Thesaurus.com<\/a><\/em><\/div>\n<h3><span class=\"ez-toc-section\" id=\"4_Mix_up_your_word_choices\"><\/span>4. Mix up your word choices<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Repeating the same words over and over in content is boring to read. Not to mention, it looks like keyword stuffing.<\/p>\n<p>Is \u201cboring to read\u201d the same thing as \u201chard to read\u201d? Not exactly. But it\u2019s close.<\/p>\n<p>Consider that people who are bored with your content probably won\u2019t stick around to read all of it. They\u2019ll bounce.<\/p>\n<p>That\u2019s why mixing up your vocabulary can improve your writing. It livens up your sentences and makes them more engaging.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Use_lists\"><\/span>5. Use lists<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lists are a skimming reader\u2019s best friend.<\/p>\n<p>And if your content is easy to skim, it\u2019s also easy to read.<\/p>\n<p>For this reason, whenever you\u2019re tempted to write a long list of items separated by commas, transform it into a numbered or bulleted list.<\/p>\n<p>You can apply the same technique to:<\/p>\n<p>Steps in a sequence.<\/p>\n<p>A group of related items, ideas, or concepts.<\/p>\n<p>Points in a long paragraph.<\/p>\n<p>Any other information you want to highlight or set apart from the main text.<\/p>\n<p>See what I did there?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Give_your_readers_signposts\"><\/span>6. Give your readers signposts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content that\u2019s easy to read also makes judicious use of signposts that show the reader the lay of the land.<\/p>\n<p>For example, descriptive headings help your reader understand how your content is organized and what information each section will cover.<\/p>\n<p>Selective use of bold text helps highlight important words, ideas, or phrases your reader should pay attention to.<\/p>\n<p>Another great signpost for <a href=\"https:\/\/searchengineland.com\/long-form-content-steps-examples-392592\" target=\"_blank\" rel=\"noopener\">long-form content<\/a> is the humble table of contents. This helps your reader jump around in your article to the information they most want to read.<\/p>\n<p>Here\u2019s a good example of a blog with a table of contents by Ahrefs \u2013 a brand that uses them often:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"7_Avoid_jargon_and_industry-speak\"><\/span>7. Avoid jargon and industry-speak<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u201cOur goal was to drive more traffic to the landing page and ultimately earn ROI through sign-ups.\u201d<\/p>\n<p>Do you understand what the above sentence is saying?<\/p>\n<p>If you do, you might be a marketer.<\/p>\n<p>If you don\u2019t, welcome to the world of industry-ese (also known as jargon or industry-speak).<\/p>\n<p>This is the insider language that people who work within the same niche or industry use when they speak to each other.<\/p>\n<p>To everyone else, it sounds like gibberish.<\/p>\n<p>Using it in content that\u2019s supposed to be targeted to your audience is a cardinal sin. Because unless you have a specific exception, your audience does <strong>not<\/strong> speak like you and your colleagues.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Format_your_pages_with_plenty_of_white_space\"><\/span>8. Format your pages with plenty of white space<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The responsibility for this one might rest with your website designer, but it\u2019s important. Ensure your pages have plenty of <a href=\"https:\/\/www.interaction-design.org\/literature\/article\/the-power-of-white-space\" target=\"_blank\" rel=\"noopener noreferrer\">white space<\/a> around the content and text.<\/p>\n<p>This is simply the empty space between the elements on a page.<\/p>\n<p>This \u201croom to breathe\u201d makes your pages easier to read because the page elements won\u2019t be crammed together.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Check_your_content_by_reading_it_out_loud\"><\/span>9. Check your content by reading it out loud\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the easiest ways to check your content readability is to read it aloud.<\/p>\n<p>It may feel silly, but you\u2019ll quickly discover how different your content sounds out loud vs. in your head.<\/p>\n<p>When you read it out loud, you\u2019re more likely to stumble over complex sentences and paragraphs or to notice when your words get all tangled.<\/p>\n<p>When you come across these instances, try to rewrite them more simply. Smooth them out for ease of reading.<\/p>\n<p>Try it. It might change how you edit content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improve_your_content_readability_for_better_results\"><\/span>Improve your content readability for better results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content readability is a big deal.<\/p>\n<p>When your content is readable for your audience, they\u2019ll have an easier time getting value out of it. They\u2019ll learn from it, glean something new, or get the answer they were looking for.<\/p>\n<p>On the other hand, content that\u2019s hard to read will stop them from doing any of the above. It will bore or frustrate them.<\/p>\n<p>And a bored, frustrated audience won\u2019t stick around. That\u2019s the antithesis of <a href=\"https:\/\/searchengineland.com\/what-is-content-marketing-388970\" target=\"_blank\" rel=\"noopener\">content marketing<\/a>.<\/p>\n<p>Work on your readability, and you will see better results.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/content-readability-426971\" target=\"_blank\" rel=\"noopener\">What is content readability and how to make your content easier to read<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Content that doesn\u2019t get read is useless. So, how do you create content your audience will read (and not just skim)? Make it more readable. This sounds so simple it\u2019s silly, but it\u2019s true. Readability is a giant factor that will determine everything from who engages with your content, how much value they get from it, and whether they\u2019ll return to read more. So, what is content readability, how is it measured, and how can you make your content easier to read? It\u2019s all inside this [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9553","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9553"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9553\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}