Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021.<\/p>\n
Surging ad business.<\/strong> The Information<\/a> reported:<\/p>\n \u201cThe grocery-delivery firm\u2019s ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar with the matter. That\u2019s a striking increase, given that the digital ad market was largely stagnant last year. Nearly 30% of Instacart\u2019s 2022 revenue came from selling advertising rather than actually delivering groceries.\u201d<\/p>\n Ads accounted for about 20% of Instacart\u2019s $1.5 annual revenue in 2021 \u2013 about $300 million \u2013 according to a June 2021 Insider<\/a> report.<\/p>\n For comparison.<\/strong> Advertising accounted for about 10% of Amazon\u2019s revenue in 2022, according to The Information. Meanwhile, Amazon made $37.7 billion in revenue through advertising last year.<\/p>\n Why we care.<\/strong> Instacart remains a viable alternative for brands to promote products directly to consumers. And the company has updated its platform<\/a> to attract more advertisers.<\/p>\n The bigger picture.<\/strong> In 2022, Google and Meta\u2019s advertising market share dropped below 50%. This trend is expected to continue in 2023, in part, due to the rise of emerging ad platforms<\/a> like Instacart.<\/p>\n The rise of retail media networks.<\/strong> Retail media search spend is forecast to be near $30 billion this year \u2013 and RMN digital ad revenue is expected to hit $45 billion. Dig deeper in U.S. paid search spend forecast to hit $110 billion in 2023<\/a>.<\/p>\n The post Nearly 30% of Instacart\u2019s revenue is from advertising<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021. Surging ad business. The Information reported: \u201cThe grocery-delivery firm\u2019s ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar with the matter. That\u2019s a striking increase, given that the digital ad market was largely stagnant last year. Nearly 30% of Instacart\u2019s 2022 revenue came from selling advertising rather than actually delivering groceries.\u201d Ads accounted for about 20% of Instacart\u2019s $1.5 annual revenue in 2021 \u2013 […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9562","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9562"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9562\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}