{"id":9592,"date":"2023-05-23T11:49:53","date_gmt":"2023-05-23T11:49:53","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/05\/23\/3-brands-that-have-mastered-the-art-and-science-of-marketing-by-emarsys\/"},"modified":"2023-05-23T11:49:53","modified_gmt":"2023-05-23T11:49:53","slug":"3-brands-that-have-mastered-the-art-and-science-of-marketing-by-emarsys","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/05\/23\/3-brands-that-have-mastered-the-art-and-science-of-marketing-by-emarsys\/","title":{"rendered":"3 brands that have mastered the art and science of marketing by Emarsys"},"content":{"rendered":"
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Much has been written about the challenges<\/a> marketers are up against in 2023.<\/p>\n

From economic volatility and growing technological complexity to changes in data privacy policies and exponential improvements in AI (yes, ChatGPT<\/a>, we\u2019re talking about you \u2013 again!), this year has been a heady mix of uncertainty and excitement.<\/p>\n

This is especially true for marketers, who have had to course-correct on-the-fly, retro-fitting strategies and tactics to accommodate ever-shifting business goals.<\/p>\n

If nothing else, this has forced marketers to rethink both the art and the science of the campaigns they plan, build and execute.\u00a0<\/p>\n

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