{"id":9602,"date":"2023-05-23T17:47:43","date_gmt":"2023-05-23T17:47:43","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/05\/23\/google-marketing-live-2023-everything-you-need-to-know\/"},"modified":"2023-05-23T17:47:43","modified_gmt":"2023-05-23T17:47:43","slug":"google-marketing-live-2023-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/05\/23\/google-marketing-live-2023-everything-you-need-to-know\/","title":{"rendered":"Google Marketing Live 2023: Everything you need to know"},"content":{"rendered":"<p>The core component of this year\u2019s Google Marketing Live (GML) event can be summed up with just two letters: AI. <\/p>\n<p>There will soon be AI here, AI there and AI everywhere in your Google Ads account.\u00a0<\/p>\n<p>Following the trend of <a href=\"https:\/\/searchengineland.com\/google-bard-now-can-show-search-and-knowledge-panels-maps-and-more-while-removing-the-waitlist-416341\" target=\"_blank\" rel=\"noopener\">Google I\/O<\/a>, the majority of the announcements today featured some form of artificial intelligence.\u00a0<\/p>\n<p>Here\u2019s a recap of everything you need to know from Google Marketing Live, with links to our full coverage of each major announcement.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/23\/google-marketing-live-2023-everything-you-need-to-know\/#Google_Ads_lets_you_create_campaigns_using_conversational_AI\" >Google Ads lets you create campaigns using conversational AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/23\/google-marketing-live-2023-everything-you-need-to-know\/#Google_Search_Generative_Experience_integrates_Search_Shopping_ads\" >Google Search Generative Experience integrates Search, Shopping ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/23\/google-marketing-live-2023-everything-you-need-to-know\/#Google_PMax_adds_generative_AI_to_create_text_assets_images\" >Google PMax adds generative AI to create text assets, images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/23\/google-marketing-live-2023-everything-you-need-to-know\/#Google_Ads_will_create_AI-powered_assets_that_target_search_queries\" >Google Ads will create AI-powered assets that target search queries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/23\/google-marketing-live-2023-everything-you-need-to-know\/#Google_Product_Studio_brings_AI-generated_images_to_advertisers\" >Google Product Studio brings AI-generated images to advertisers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/23\/google-marketing-live-2023-everything-you-need-to-know\/#Google_Merchant_Center_Next_to_replace_Merchant_Center\" >Google: Merchant Center Next to replace Merchant Center<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/23\/google-marketing-live-2023-everything-you-need-to-know\/#7_new_Google_Ads_features_include_Brand_restrictions_in_broad_match_AI_in_Smart_Bidding\" >7 new Google Ads features include Brand restrictions in broad match, AI in Smart Bidding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/05\/23\/google-marketing-live-2023-everything-you-need-to-know\/#Google_Ads_adds_2_new_campaign_types_Video_views_demand_gen\" >Google Ads adds 2 new campaign types: Video views, demand gen<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Google_Ads_lets_you_create_campaigns_using_conversational_AI\"><\/span><a href=\"https:\/\/searchengineland.com\/google-ads-lets-you-create-campaigns-using-conversational-ai-427411\" target=\"_blank\" rel=\"noopener\">Google Ads lets you create campaigns using conversational AI<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can now create Google Ads campaigns with Google AI-driven chat directly within the Google Ads interface. <\/p>\n<p>This new asset creation feature allows Google AI to do some of the heavy lifts (or at least get you part way there) with AI, all via chat. <\/p>\n<p>Advertisers, have no fear! You\u2019ll be able to edit the assets generated by AI before going live.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Search_Generative_Experience_integrates_Search_Shopping_ads\"><\/span><a href=\"https:\/\/searchengineland.com\/google-search-generative-experience-search-shopping-ads-427424\" target=\"_blank\" rel=\"noopener\">Google Search Generative Experience integrates Search, Shopping ads<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We learned of Google\u2019s Search Generative Experience (SGE) just two weeks ago at Google I\/O. <\/p>\n<p>In the demo, all ads were located outside of the conversational chat. That\u2019s now changing. Google is working to directly integrate ads into Search Generative Experience. <\/p>\n<p>This is still an experiment, but we can get a glimpse of what\u2019s to come for the eventual monetization of SGE.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_PMax_adds_generative_AI_to_create_text_assets_images\"><\/span><a href=\"https:\/\/searchengineland.com\/google-performance-max-generative-ai-assets-images-427419\" target=\"_blank\" rel=\"noopener\">Google PMax adds generative AI to create text assets, images<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google\u2019s newest campaign type will soon be offering an even more automated experience with Google AI baked into the campaign setup process. <\/p>\n<p>Furthermore, image creation using generative AI will be included to help generate creative for these image and video-heavy campaigns. <\/p>\n<p>An enhanced goal and a brand new goal will also aid you in steering PMax efforts toward your ideal customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Ads_will_create_AI-powered_assets_that_target_search_queries\"><\/span><a href=\"https:\/\/searchengineland.com\/generative-ai-automatically-created-assets-427416\" target=\"_blank\" rel=\"noopener\">Google Ads will create AI-powered assets that target search queries<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Automatically created assets will soon gain more relevance thanks to Google AI. <\/p>\n<p>Instead of building assets pre-auction, with these new features Google AI will be able to generate assets based on the user intent of an individual query. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Product_Studio_brings_AI-generated_images_to_advertisers\"><\/span><a href=\"https:\/\/searchengineland.com\/google-product-studio-generative-ai-images-427429\" target=\"_blank\" rel=\"noopener\">Google Product Studio brings AI-generated images to advertisers<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With Google\u2019s new Product Studio tool, merchants will be able to manipulate product photos edit, enhance or sharpen photos via Google AI. <\/p>\n<p>Product Studio will allow you to create dynamic backgrounds or remove old unappealing ones \u2013 and even sharpen low-resolution images.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Merchant_Center_Next_to_replace_Merchant_Center\"><\/span><a href=\"https:\/\/searchengineland.com\/google-merchant-center-next-replace-merchant-center-427437\" target=\"_blank\" rel=\"noopener\">Google: Merchant Center Next to replace Merchant Center<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Merchant Center Next will replace Google Merchant Center by 2024. <\/p>\n<p>This simplified home for product feeds can leverage your website data in the feed creation process to remove some of the harder, technical work for less savvy merchants. <\/p>\n<p>Also, an improved UI as well as insights in the Performance tab look to enhance the experience within the platform.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_new_Google_Ads_features_include_Brand_restrictions_in_broad_match_AI_in_Smart_Bidding\"><\/span><a href=\"https:\/\/searchengineland.com\/google-ads-improvements-brand-restrictions-smart-bidding-rsa-427445\" target=\"_blank\" rel=\"noopener\">7 new Google Ads features include Brand restrictions in broad match, AI in Smart Bidding<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A handful of tactical elements are coming to your Google Ads account that features better insights, more tools to guide Google around brand restrictions as well as, you guessed it, AI and LLMs in Smart Bidding.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Ads_adds_2_new_campaign_types_Video_views_demand_gen\"><\/span><a href=\"https:\/\/searchengineland.com\/google-ads-video-views-demand-gen-427496\" target=\"_blank\" rel=\"noopener\">Google Ads adds 2 new campaign types: Video views, demand gen<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you are in the market for more YouTube views or a new twist on demand generation, you\u2019re in luck as two brand-new campaign types were announced. <\/p>\n<p>Video view campaigns will combine skippable in-stream ads, in-feed ads, and Shorts ads to get the most views for a video. <\/p>\n<p>Demand gen campaigns will show across YouTube Shorts, YouTube in-stream, YouTube in-feed, Discover, and Gmail to drive conversions. A new lookalike segment builder will also help advertisers expand their reach.<\/p>\n<p><strong>Why we care.<\/strong> While this Google Marketing Live was heavy on AI, it isn\u2019t forced. The AI is shown to be rolling out in a way that will help with the heavy lifting that advertisers face, rather than replacing all of the work. Overall, these changes should majorly help to save time and give better control with steering automated campaigns.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/google-marketing-live-2023-everything-you-need-to-know-427450\" target=\"_blank\" rel=\"noopener\">Google Marketing Live 2023: Everything you need to know<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>The core component of this year\u2019s Google Marketing Live (GML) event can be summed up with just two letters: AI. There will soon be AI here, AI there and AI everywhere in your Google Ads account.\u00a0 Following the trend of Google I\/O, the majority of the announcements today featured some form of artificial intelligence.\u00a0 Here\u2019s a recap of everything you need to know from Google Marketing Live, with links to our full coverage of each major announcement. Google Ads lets you create campaigns using conversational AI [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9602","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9602"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9602\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}