Goodbye Merchant Center, hello Merchant Center Next.<\/p>\n
Today at Google Marketing Live, Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center Next. <\/p>\n
More than just the look and feel of Merchant Center Next will change. For example, products can be automatically populated from a merchant\u2019s website.<\/p>\n
Why we care.<\/strong> This new change should remove the headaches from less technical folks struggling with feeds while also bringing better insights for those data-hungry retailers. The Insights within the Performance tab look promising, especially for those prioritizing product error fixes.<\/p>\n Merchant Center Next vs. Merchant Center.<\/strong> Merchant Center has been a manual process consisting of setting up a product feed along with all required products, pricing, imagery, descriptions and more. <\/p>\n Merchant Center Next will detect all of this from your website and pull it in automatically. There\u2019s good news, though: merchants can edit said products or turn the feature off entirely.<\/p>\n While the experience is dubbed as a \u201csimplified one,\u201d according to Google, \u201cthe features of Merchant Center that larger retailers know and love won\u2019t be going anywhere either.\u201d<\/p>\n Google is \u201ccommitted to rolling out the new version at a responsible pace that brings users over when they can expect feature parity that meets their expectations.\u201d\u00a0<\/p>\n Better Insights.<\/strong> One significant change will be to the user interface. A streamlined view will bring insight reports directly into the Performance<\/em> tab. <\/p>\n This appears to contain more data with new tabs shown that include:<\/p>\n Overview<\/p>\n Products (existed previously)<\/p>\n Competitive visibility<\/p>\n Pricing<\/p>\n Demand<\/p>\n Store on Search and Maps<\/p>\n Non-product website results<\/p>\n Merchant Center Next will show all those merchants with online and brick-and-mortar locations all products in one view to help manage online and in-store product inventory in one destination, according to Google. <\/p>\n New insights will also be displayed on the benefits of fixing product errors within Merchant Center Next.<\/p>\n When Merchant Center Next will replace Merchant Center.<\/strong> The plan is for the rollout to be completed in 2024. Merchants will be notified when Merchant Center Next is ready for them.<\/p>\n Many new users have already seen Merchant Center Next rolled out to them. Smaller businesses will be upgraded in the coming months.<\/p>\n The post Google: Merchant Center Next to replace Merchant Center<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Goodbye Merchant Center, hello Merchant Center Next. Today at Google Marketing Live, Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center Next. More than just the look and feel of Merchant Center Next will change. For example, products can be automatically populated from a merchant\u2019s website. Why we care. This new change should remove the headaches from less technical folks struggling with feeds while also bringing better insights for those data-hungry retailers. The Insights within the Performance tab look promising, especially for […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9607","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9607"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9607\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}