{"id":9624,"date":"2023-05-24T12:50:54","date_gmt":"2023-05-24T12:50:54","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/05\/24\/how-to-convince-leadership-why-they-cant-ignore-seo\/"},"modified":"2023-05-24T12:50:54","modified_gmt":"2023-05-24T12:50:54","slug":"how-to-convince-leadership-why-they-cant-ignore-seo","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/05\/24\/how-to-convince-leadership-why-they-cant-ignore-seo\/","title":{"rendered":"How to convince leadership why they can\u2019t ignore SEO"},"content":{"rendered":"

Well, it\u2019s 2023, and we\u2019re still trying to convince businesses that SEO<\/a> isn\u2019t just a fancy acronym for \u201csome extra options.\u201d\u00a0<\/p>\n

It\u2019s like trying to teach an old dog new tricks, except the dog is a business and the trick is \u201cnot being invisible in the search engine results.\u201d\u00a0<\/p>\n

Some things never change.<\/p>\n

It\u2019s not the company leadership\u2019s fault. In most cases, they are aware of SEO. Still, some don\u2019t understand the value it can bring.\u00a0<\/p>\n

This is an issue when there\u2019s competing budgets and the allure of other, more familiar marketing strategies.<\/p>\n

You\u2019ve probably heard it before, but educating leadership on SEO<\/a> is one of the most important things you can do to convince them of SEO\u2019s value.\u00a0<\/p>\n

And that means you must show how SEO is a strategic initiative for any business \u2013 and deserves a seat at the table.<\/p>\n

Here are steps you can take to help leadership understand why they can\u2019t ignore SEO and why they should get excited about it.\u00a0<\/p>\n

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