Google has updated the badges some merchants display for their product listings in Google Search to say \u201cTop Quality Store\u201d instead of the original \u201cTrusted Store\u201d badge. <\/p>\n
Google posted<\/a> \u201cWe\u2019re updating the \u201cTrusted Store\u201d badge, so now when you score an excellent rating on your Shopping experience scorecard<\/a>, the badge will say \u201cTop Quality Store\u201d instead.\u201d<\/p>\n No impact. <\/strong>Google said this is just a name and title change and this won\u2019t have any impact on anything else. \u201cThere\u2019s no action you need to take, and the update will not affect your performance metrics at all,\u201d Google added.<\/p>\n What it looks like. <\/strong>Here is a screenshot showing this badge:<\/p>\n <\/a><\/p>\n More history. <\/strong>Google had the trusted store badge for years now<\/a>, and now has decided to rename it slightly. We don\u2019t know why Google renamed it, you or I can speculate if we want. Earlier we reported about the\u00a0Google Shopping experience scorecard<\/a>\u00a0where Google said it would reward merchants that provide an \u201cexcellent customer experience\u201d with \u201ca boost in rankings,\u201d \u201ca badge\u201d and \u201cother benefits that will help consumers find your business,\u201d within the Google Shopping tab in Google Search.<\/p>\n The badge increases engagement.\u00a0<\/strong>Google said the trusted store badge, \u201cbased on our early testing,\u201d drive more clicks to the merchants listings, Google said they are \u201cmore likely to receive clicks.\u201d Google also said the search company is \u201cseeing stronger traffic to lesser-known merchants.\u201d<\/p>\n How to earn the badge.\u00a0<\/strong>Merchants receive a Trusted Store badge based on their performance across metrics relative to other merchants, including but not limited to shipping speeds, shipping and return costs, and return windows. We\u00a0documented<\/a>\u00a0a lot of these metrics over here in our earlier coverage, but here is Google\u2019s\u00a0help document<\/a>\u00a0as well.<\/p>\n Rings a bell.\u00a0<\/strong>Does this trusted store badge ring a bell to you? Well, yes, a decade or so ago, Google had a\u00a0free trusted store badge<\/a>\u00a0for merchants as well. This was more on the search ad side of the coin, whereas this new badge is for free product listings.<\/p>\n Why we care.\u00a0<\/strong>Badges can help you generate more clicks on your listings, so it is worth looking into and gaining a badge if possible. Will the slight change in the name of this badge impact click-through rates? I doubt it but you should be aware of this change.<\/p>\n The post Google Top Quality Store badge replaced Trusted Store badge<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Google has updated the badges some merchants display for their product listings in Google Search to say \u201cTop Quality Store\u201d instead of the original \u201cTrusted Store\u201d badge. Google posted \u201cWe\u2019re updating the \u201cTrusted Store\u201d badge, so now when you score an excellent rating on your Shopping experience scorecard, the badge will say \u201cTop Quality Store\u201d instead.\u201d No impact. Google said this is just a name and title change and this won\u2019t have any impact on anything else. \u201cThere\u2019s no action you need to take, and the […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9642","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9642"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9642\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}