{"id":9664,"date":"2023-05-26T12:47:16","date_gmt":"2023-05-26T12:47:16","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/05\/26\/how-to-do-b2b-content-marketing-the-right-way-with-5-examples\/"},"modified":"2023-05-26T12:47:16","modified_gmt":"2023-05-26T12:47:16","slug":"how-to-do-b2b-content-marketing-the-right-way-with-5-examples","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/05\/26\/how-to-do-b2b-content-marketing-the-right-way-with-5-examples\/","title":{"rendered":"How to do B2B content marketing the right way (with 5 examples)"},"content":{"rendered":"

Here we are over two decades into the 2000s, but bad B2B content marketing still exists<\/strong>.<\/p>\n

Digital content marketing<\/a> has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results.<\/p>\n

That\u2019s a shame because most content marketers (71%<\/a>) will tell you that content has only become more<\/strong> <\/em>important over time.<\/p>\n

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Most buyers easily ignore ads and actively search out content<\/a> to help them make purchase decisions (70% of buyers read at least 3-5 pieces of content before talking to a salesperson).<\/p>\n

Truly, the businesses that do B2B content marketing right have a giant competitive advantage.<\/p>\n

So, what does the right way look like?\u00a0<\/p>\n

Let\u2019s explore both sides of the coin so you can see exactly how to do content marketing the right way.<\/p>\n

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