{"id":9681,"date":"2023-05-30T12:01:59","date_gmt":"2023-05-30T12:01:59","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/05\/30\/is-your-youtube-channel-a-brand-video-graveyard-how-to-revive-it\/"},"modified":"2023-05-30T12:01:59","modified_gmt":"2023-05-30T12:01:59","slug":"is-your-youtube-channel-a-brand-video-graveyard-how-to-revive-it","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/05\/30\/is-your-youtube-channel-a-brand-video-graveyard-how-to-revive-it\/","title":{"rendered":"Is your YouTube Channel a brand video graveyard? How to revive it"},"content":{"rendered":"

For as long as I\u2019ve worked in SEO<\/a>, I have been asked the same question by brands and businesses, big and small:<\/p>\n

Why should I use YouTube<\/a>? How can it help my business? Shouldn\u2019t I be on TikTok<\/a> instead?<\/p>\n

Sadly, for many businesses, YouTube is just a place to host their videos. Nothing more, nothing less. And it\u2019s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. <\/p>\n

A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects. They just don\u2019t see the value.<\/p>\n

In short, for many businesses, YouTube is where their videos go to die. But it doesn\u2019t have to be that way. Your YouTube channel doesn\u2019t have to be a brand video graveyard.<\/p>\n

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