{"id":9740,"date":"2023-06-02T13:46:14","date_gmt":"2023-06-02T13:46:14","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/06\/02\/get-your-b2b-site-unstuck-top-seo-tips-for-stagnant-sites\/"},"modified":"2023-06-02T13:46:14","modified_gmt":"2023-06-02T13:46:14","slug":"get-your-b2b-site-unstuck-top-seo-tips-for-stagnant-sites","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/06\/02\/get-your-b2b-site-unstuck-top-seo-tips-for-stagnant-sites\/","title":{"rendered":"Get your B2B site unstuck: Top SEO tips for stagnant sites"},"content":{"rendered":"<p>If you\u2019ve ever analyzed traffic patterns for a website, you know that organic traffic ebbs and flows over time. Even the most authoritative sites will have older pages that see traffic drops.\u00a0<\/p>\n<p>With the recent run of <a href=\"https:\/\/searchengineland.com\/library\/platforms\/google\/google-algorithm-updates\" target=\"_blank\" rel=\"noopener\">algorithm updates<\/a>, you might have a previously stable site that\u2019s seen more turbulence (and even a longer-term flattening or drop) than it had in years past.<\/p>\n<p>In this article, we\u2019ll walk through steps you can take to reverse organic traffic drops or get your B2B site growing again if traffic has flattened.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/02\/get-your-b2b-site-unstuck-top-seo-tips-for-stagnant-sites\/#Diagnosing_organic_traffic_drops\" >Diagnosing organic traffic drops<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/02\/get-your-b2b-site-unstuck-top-seo-tips-for-stagnant-sites\/#Getting_to_the_why_Whats_changed\" >Getting to the why: What\u2019s changed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/02\/get-your-b2b-site-unstuck-top-seo-tips-for-stagnant-sites\/#B2B_assets_that_see_drops\" >B2B assets that see drops<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/02\/get-your-b2b-site-unstuck-top-seo-tips-for-stagnant-sites\/#Technical_and_trade-specific_terms\" >Technical and trade-specific terms\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/02\/get-your-b2b-site-unstuck-top-seo-tips-for-stagnant-sites\/#Recurring_reports\" >Recurring reports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/02\/get-your-b2b-site-unstuck-top-seo-tips-for-stagnant-sites\/#Software_or_tool_terms\" >Software or tool terms<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/02\/get-your-b2b-site-unstuck-top-seo-tips-for-stagnant-sites\/#6_steps_for_updating_content_thats_lost_traffic\" >6 steps for updating content that\u2019s lost traffic<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/02\/get-your-b2b-site-unstuck-top-seo-tips-for-stagnant-sites\/#1_Address_searcher_intent\" >1. Address searcher intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/02\/get-your-b2b-site-unstuck-top-seo-tips-for-stagnant-sites\/#2_Get_to_answers_more_quickly\" >2. Get to answers more quickly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/02\/get-your-b2b-site-unstuck-top-seo-tips-for-stagnant-sites\/#3_Update_links_and_information\" >3. Update links and information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/02\/get-your-b2b-site-unstuck-top-seo-tips-for-stagnant-sites\/#4_Add_relevant_subsections_and_multimedia\" >4. Add relevant subsections and multimedia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/02\/get-your-b2b-site-unstuck-top-seo-tips-for-stagnant-sites\/#5_Add_FAQs\" >5. Add FAQs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/02\/get-your-b2b-site-unstuck-top-seo-tips-for-stagnant-sites\/#6_Add_internal_links\" >6. Add internal links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/02\/get-your-b2b-site-unstuck-top-seo-tips-for-stagnant-sites\/#Addressing_time_stamps\" >Addressing time stamps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/02\/get-your-b2b-site-unstuck-top-seo-tips-for-stagnant-sites\/#Updating_title_tags\" >Updating title tags<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/02\/get-your-b2b-site-unstuck-top-seo-tips-for-stagnant-sites\/#Address_topical_authority\" >Address topical authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/02\/get-your-b2b-site-unstuck-top-seo-tips-for-stagnant-sites\/#Technical_audit_and_content_audit\" >Technical audit and content audit<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Diagnosing_organic_traffic_drops\"><\/span>Diagnosing organic traffic drops<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First, it\u2019s important to understand why you\u2019re losing traffic. <a href=\"https:\/\/www.kevin-indig.com\/is-your-organic-traffic-eroding\/\" target=\"_blank\" rel=\"noopener noreferrer\">This is a good article<\/a> that goes into greater depth on how to determine the real reason for a traffic drop (or flattening) which may be:<\/p>\n<p>A loss in rank due to algorithm updates.<\/p>\n<p>A drop in impressions due to a change in what\u2019s displayed in search results (such as ads and search features like featured snippets, people also ask, etc.).<\/p>\n<p>A drop in click-through rate due to a mix of the above reasons.<\/p>\n<p>Additionally, you\u2019ll want to dig deeper to see which specific pages are at issue. Identify the time frame you\u2019re looking at:<\/p>\n<p>If you\u2019re seeing a steady decline, note the previous high and where the decline has been.<\/p>\n<p>If traffic is flat, note the period where it plateaued.<\/p>\n<p>From there, you can start to look at date-range comparisons such as:<\/p>\n<p>The period where traffic dropped versus the previous period.<\/p>\n<p>The low versus the previous high if there was a drop.<\/p>\n<p>If traffic is flat: the most recent block of 28 days versus the 28 days where traffic was still growing.<\/p>\n<p>As you dive into these comparisons, just be conscious of any seasonality and day-of-week differences that may mean your comparisons would be apples to oranges.<\/p>\n<p>Once you know which date ranges you want to compare, you can start to see the pages that have lost the most traffic. You can do this in Google Search Console by clicking on date:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Then selecting compare and the date range you want to compare:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Once you do this, you can then click pages and sort the data by click difference to see pages that have lost traffic (even if traffic has been flat, you\u2019ll likely have pages that have lost traffic \u2013 on an older site with a lot of traffic that is publishing new content, this is likely where your \u201ctraffic leak\u201d is coming from):<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Getting_to_the_why_Whats_changed\"><\/span>Getting to the why: What\u2019s changed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you determine the pages that are losing traffic and that they are, in fact, losing rank (and aren\u2019t just a victim of SERP changes), there are a number of steps you can take for each page that\u2019s seen a drop to help regain traffic.<\/p>\n<p>The first step is understanding why. To do this:<\/p>\n<p>Identify the terms that have lost traffic on a page.<\/p>\n<p>Go look at that SERP.<\/p>\n<p>From your list of pages with the biggest page drop in GSC, you can then click the page (which creates a filter for that URL) and look at the queries, sorting by click difference in the same way you did for top pages:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>You can then go look at the search results for those queries where you lost traffic. A few things may be true:<\/p>\n<p>More authoritative sites may be ranking.<\/p>\n<p>Google\u2019s perceived search intent for that result may have changed (e.g., you may have had a large guide to restaurant marketing that ranked for the query, but now many of the results are \u201crestaurant marketing ideas\u201d list-style responses), and your page is no longer a good match for that intent.<\/p>\n<p>More specific content may now be ranking for a query where your broader page used to rank (e.g., your restaurant marketing guide used to rank well for Google Ads campaigns for restaurants, but now the SERP is full of guides that cover that topic exclusively).<\/p>\n<p>You may have the intent matched perfectly, but there may now be a flood of competitors creating pages on the same topic, and your content (which might have been the only show in town a year or two ago) may no longer be up to snuff<\/p>\n<p>This is a good jumping-off point as it gives you direction on what to prioritize as you\u2019re updating content that\u2019s lost traffic. A good process to work through here is to:<\/p>\n<p>Export the pages that have lost the most traffic (ideally looking at a few different angles in terms of date ranges).<\/p>\n<p>Note the traffic drop as well as the queries that lost traffic and what you found when you inspected the SERP (why did your pages see a drop)<\/p>\n<p>Now you can prioritize these based on pages that saw the biggest drops.\u00a0<\/p>\n<p>Importantly, if you are seeing drops on a certain content type, you want to do this inspection and update pages that are driving a lot of traffic even if they haven\u2019t been hit yet.\u00a0<\/p>\n<p>If they are of similar age and content type particularly, <strong>it\u2019s likely only a matter of time<\/strong>.<\/p>\n<p>Ideally, you\u2019ll have a process for <a href=\"https:\/\/searchengineland.com\/create-new-content-optimize-old-webpages-seo-386302\" target=\"_blank\" rel=\"noopener\">prioritization <\/a>and <a href=\"https:\/\/searchengineland.com\/systematically-upgrade-your-existing-content-heres-how-and-when-to-do-it-328209\" target=\"_blank\" rel=\"noopener\">repeatable cadence<\/a> for updating older content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"B2B_assets_that_see_drops\"><\/span>B2B assets that see drops<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Diagnosing traffic drops isn\u2019t a function that\u2019s specific to B2B sites, but some B2B asset types tend to be particularly vulnerable to traffic drops, specifically:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Technical_and_trade-specific_terms\"><\/span>Technical and trade-specific terms\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Frequently, these are pages on your site that haven\u2019t been updated in a long time and\/or may be terms that you were early creating content around, but where other sites have created fresher, more thorough assets.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Recurring_reports\"><\/span>Recurring reports<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you put out an industry survey or \u201cState of X\u201d style report, those are often assets that can take a hit with time.\u00a0<\/p>\n<p>They often rank for a category or a basket of terms when the asset is initially created.\u00a0<\/p>\n<p>Then over time, other sites create more specific content that speaks to granular terms, and\/or the search intent for the category term is something that shifts (i.e., a what is X page displaces a state of X report page).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Software_or_tool_terms\"><\/span>Software or tool terms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Again, here assets like buying guides may be displaced with best-of lists (due to searcher intent).<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_steps_for_updating_content_thats_lost_traffic\"><\/span>6 steps for updating content that\u2019s lost traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you\u2019ve identified the specific pages losing content, there are a number of specific steps you can take to help address traffic drops.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Address_searcher_intent\"><\/span>1. Address searcher intent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first step for updating content is to look at the search results.\u00a0<\/p>\n<p>If we had an ultimate guide to restaurant marketing that had lost traffic for that term, we could look to the SERP to see the types of posts that are ranking there currently (the screenshot below is looking at the search results with the Ahrefs Google Chrome plugin enabled):<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>These are authoritative sites, and there&#8217;s also a mix of content types (a list of ideas, how to do restaurant marketing and a list of strategies).<\/p>\n<p>As you continue to scroll down, you also see additional list style formats here:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>So looking at reworking this post to be more in line with what\u2019s currently ranking or creating a net-new asset that targets this term with a similar approach is something to consider here.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Get_to_answers_more_quickly\"><\/span>2. Get to answers more quickly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Along the same lines, if your article \u201cWhat\u2019s a Successful Restaurant Turnover Rate?\u201d has three paragraphs about what a turnover rate is, the history of turnover rates, etc., before answering the core question you want to pull this up to address the core topic quickly and get the searcher to the information they want.<\/p>\n<p>Along those lines, you can often reformat content to <a href=\"https:\/\/searchengineland.com\/google-featured-snippets-optimization-guidelines-389951\" target=\"_blank\" rel=\"noopener\">get featured snippets<\/a> (even <a href=\"https:\/\/searchengineland.com\/steal-featured-snippets-chatgpt-416299\" target=\"_blank\" rel=\"noopener\">using ChatGPT for this purpose<\/a>).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Update_links_and_information\"><\/span>3. Update links and information<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An obvious best practice for updating old content is updating broken links and refreshing any dated post information.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Add_relevant_subsections_and_multimedia\"><\/span>4. Add relevant subsections and multimedia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Looking for related topics, answering people also ask questions and related questions you can mine from tools like Ahrefs or Also Asked, and topics covered in other pages that are ranking that yours doesn\u2019t have covered are all good ways to update content.<\/p>\n<p>You can also look at the queries losing traffic and consider building new subsections to address these queries.<\/p>\n<p>These updates are also a great opportunity to introduce:<\/p>\n<p>More relevant images (like charts\/graphs, useful visualizations that will enhance your post and improve engagement metrics).<\/p>\n<p>Embedding relevant video (whether its video you\u2019ve created, or embedding a relevant video created by someone else)<\/p>\n<p>Embedding relevant social media embeds (even for B2B content there\u2019s often content on platforms like LinkedIn or Twitter that will be relevant and will make your content fresher and more dynamic)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Add_FAQs\"><\/span>5. Add FAQs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Adding an FAQ section can be a great way to address questions you want to target, and leveraging FAQ schema can significantly impact click-through rates.\u00a0<\/p>\n<p>This provides you with some additional SERP real estate (particularly if one of the areas that has changed is how prominent your listing is in relation to other listings).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Add_internal_links\"><\/span>6. Add internal links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Often a post or page that&#8217;s lost traction over time has a number of unaddressed opportunities for internal links.<\/p>\n<p>If you don\u2019t have a more thorough process for inventorying internal links, doing a site search for your domain and the target term can be a good quick-and-dirty way to find internal linking targets to add links from for your page:<\/p>\n<div class=\"wp-block-image\">\nNote: This is just a random example of a site that has a restaurant marketing guide ranking on the second page. I don\u2019t know if they have or haven\u2019t lost traffic for this phrase or to the guide.<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Addressing_time_stamps\"><\/span>Addressing time stamps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Addressing the time stamps on your pages can be a powerful tactic, particularly in technical niches or just B2B niches where information can become dated quickly. (For instance, where you\u2019re dealing with turnover in terms of models for different equipment, standards for different regulations, etc.)<\/p>\n<p>Particularly, we&#8217;ve found transitioning from publish dates to last updated time-stamps on blog posts and being conscious of what date-based information you expose on the page can have a major impact on organic traffic.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Updating_title_tags\"><\/span>Updating title tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Loking at the SERP for the types of title tags that are ranking, thinking about the query intent, and finding a way to address query intent while standing out in your title tag can also be a difference maker here.\u00a0<\/p>\n<p>This can be particularly powerful on older posts if you notice that you have been using a specific title tag formula and the click-through rate across a content type has waned or stagnated.<\/p>\n<p>You can even <a href=\"https:\/\/searchengineland.com\/write-title-tags-seo-chatgpt-394793\" target=\"_blank\" rel=\"noopener\">leverage ChatGPT for help re-writing title tags<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Address_topical_authority\"><\/span>Address topical authority<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google recently posted about an <a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/05\/understanding-news-topic-authority\" target=\"_blank\" rel=\"noopener noreferrer\">existing system for assigning topic authority<\/a>. <\/p>\n<p>One of the ways to combat decay for specific posts is to build out supporting content around a page that\u2019s lost traffic, developing a more comprehensive topic cluster with more related and supporting content.<\/p>\n<p>Taking an <a href=\"https:\/\/searchengineland.com\/entity-seo-guide-395264\" target=\"_blank\" rel=\"noopener\">entity-based approach<\/a> to thinking about how you\u2019ve covered a topic, how it\u2019s linked to and links to related topics, you can use the about and mention tags to highlight entities in your content via schema (more on that in <a href=\"https:\/\/inlinks.com\/insight\/improve-entity-indexing-in-google\/\" target=\"_blank\" rel=\"noopener\">this article<\/a>).<\/p>\n<p>Similarly, you may consider removing lower quality or irrelevant content (though proceed with caution and be sure not to delete content that\u2019s helping you).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Technical_audit_and_content_audit\"><\/span>Technical audit and content audit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keep in mind that all of this assumes you don\u2019t have overarching issues like manual penalties and toxic links, crippling technical issues, or glaring content issues on your site.\u00a0<\/p>\n<p>If you see site-wide 50%+ dips, you\u2019ll want to look more at a comprehensive technical audit or content audit rather than what\u2019s been outlined above.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/seo-stagnant-b2b-sites-427783\" target=\"_blank\" rel=\"noopener\">Get your B2B site unstuck: Top SEO tips for stagnant sites<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve ever analyzed traffic patterns for a website, you know that organic traffic ebbs and flows over time. Even the most authoritative sites will have older pages that see traffic drops.\u00a0 With the recent run of algorithm updates, you might have a previously stable site that\u2019s seen more turbulence (and even a longer-term flattening or drop) than it had in years past. In this article, we\u2019ll walk through steps you can take to reverse organic traffic drops or get your B2B site growing again if [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9740","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9740"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9740\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}