{"id":9742,"date":"2023-06-02T13:46:14","date_gmt":"2023-06-02T13:46:14","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/06\/02\/content-mapping-who-what-where-when-why-and-how\/"},"modified":"2023-06-02T13:46:14","modified_gmt":"2023-06-02T13:46:14","slug":"content-mapping-who-what-where-when-why-and-how","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/06\/02\/content-mapping-who-what-where-when-why-and-how\/","title":{"rendered":"Content mapping: Who, what, where, when, why and how"},"content":{"rendered":"

Did you know that you can create content for every stage of the buyer\u2019s journey?<\/p>\n

This is how you ensure content creation is never a guessing game.<\/p>\n

Your content can reach and impact your ideal customer whether they just discovered your brand through your blog or are stuck on your product\/service page weighing a purchase \u2013 and every stage between those two bookends.<\/p>\n

Every piece of content you publish can be a powerful motivator and educator that speaks to the heart of your prospect.\u00a0<\/p>\n

Every blog, article, ebook, case study, landing page, infographic, video \u2013 you name it \u2013 can work hard to connect with your audience at the right place and time.<\/p>\n

The key to ensuring this happens?<\/p>\n

Content mapping.<\/p>\n

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