Creators earn the most from their brand partnerships on YouTube \u2013 more than Instagram and TikTok, according to a new survey. <\/p>\n
By the numbers.<\/strong> On YouTube, 6% of creators earned more than $10,001 per month \u2013\u00a0compared to 3% of Instagram creators and 2% of TikTok creators.<\/p>\n 50% of YouTube creators earn more than $500 per month vs. Instagram (40%) and TikTok (36%).<\/p>\n More expensive, but.<\/strong> While it\u2019s more expensive to work with YouTube creators, brands should work with them because the platform has high engagement metrics. <\/p>\n Creators get a 50% engagement rate, on average, which beats all other platforms by far (TikTok and Instagram had a 3% and 2% engagement rate, respectively). Engagement on YouTube was defined as views, likes, comments and shares. Also:<\/p>\n \u201cYouTube\u2019s longer video format allows creators to dive deeper into your products in each video \u2014 which is especially helpful if you\u2019re selling products like tech gear or ready-to-build furniture, which may need step-by-step tutorials.\u201d<\/p>\n About the survey. <\/strong>It is a combination of internal data from Aspire, an influencer marketing platform, plus a survey of 1,000 \u201cdiverse creators, varying in audience size, main platform of choice, industry, and more.\u201d Most of the creators were U.S.-based. <\/p>\n Why we care.<\/strong> Influencers can help your SEO campaigns<\/a>. And with big investments continuing in influencer marketing<\/a>, YouTube seems to offer brands the most ROI for working with influencers right now.<\/p>\n Go deeper.<\/strong> If you want to learn more about how much to pay influencers, you can download the survey results for free from Aspire<\/a>.<\/p>\n Creators frustrated with TikTok.<\/strong> Disappointed about how much they were being paid, creators were leaving TikTok<\/a> claiming mental health blows and burnout, as we reported last year. Some creators claimed they were being paid between $0.02 \u2013 $0.03 per 1,000 video views.<\/p>\n The post YouTube is the most profitable platform for creators, survey shows<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Creators earn the most from their brand partnerships on YouTube \u2013 more than Instagram and TikTok, according to a new survey. By the numbers. On YouTube, 6% of creators earned more than $10,001 per month \u2013\u00a0compared to 3% of Instagram creators and 2% of TikTok creators. 50% of YouTube creators earn more than $500 per month vs. Instagram (40%) and TikTok (36%). More expensive, but. While it\u2019s more expensive to work with YouTube creators, brands should work with them because the platform has high engagement metrics. […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9747","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9747"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9747\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}