Instacart is adding generative AI to its search experience. Called Ask Instacart, the new search feature is designed to help answer shoppers\u2019 grocery-related questions and give a boost to sponsored product campaigns.<\/p>\n
How it works. <\/strong>Just like with Google and Microsoft Bing, Instacart users will be able to search via natural language queries and get personalized recommendations. For example:<\/p>\n \u201cWhat kind of side dishes should I serve with lamb chops?\u201d<\/p>\n \u201cWhat are dairy-free snacks for kids?\u201d<\/p>\n \u201cWhat are the best veggies to roast?\u201d<\/p>\n Ask Instacart is built using OpenAI\u2019s ChatGPT plus Instacart\u2019s own AI models. Instacart said this is \u201ca highly specialized model designed to only respond to relevant food-related questions.\u201d<\/p>\n What it looks like.<\/strong> Here\u2019s a screenshot of Ask Instacart:<\/p>\n Search prompts.<\/strong> Instacart has also added \u201cpersonalized question prompts\u201d to the search bar. Instacart said these prompts \u201canticipate customer preferences, remind them of their needs based on their shopping history, and inspire them to discover new products.\u201d<\/p>\n Why we care.<\/strong> For CPG brands and retailers, this AI-powered search offers a new way to potentially get your product campaign seen by more shoppers \u2013 aiding in discovery and driving more sales.<\/p>\n Rollout timeline.<\/strong> More than half of Instacart app users now have access to generative AI search. It will roll out to all U.S. customers \u201cover the coming weeks.\u201d<\/p>\n Intro video.<\/strong> Here\u2019s the video introducing Ask Instacart:<\/p>\n