Microsoft Advertising will soon roll out a new Cross-Device attribution model.<\/p>\n
What Microsoft is saying.<\/strong> The news about the conversion attribution update was announced<\/a> in Microsoft\u2019s June roundup of product updates: <\/p>\n \u201cThe new Cross-Device attribution model allows us to better track and connect your customers\u2019 conversion journeys across different devices and sessions. For example, if a user clicks on an ad using their laptop but converts on their phone, we\u2019ll now credit that conversion to the initial ad click on the laptop.\u201d<\/p>\n Why we care.<\/strong> Microsoft said you may see a small increase in conversions in your performance reports. So watch your reports. If you see an increase in conversions, this may be the reason why.<\/p>\n When.<\/strong> The update will roll out later this month.<\/p>\n No other changes.<\/strong> No new features or settings are coming as part of this cross-device attribution update. <\/p>\n The post Microsoft Advertising is updating its Cross-Device attribution model<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Microsoft Advertising will soon roll out a new Cross-Device attribution model. What Microsoft is saying. The news about the conversion attribution update was announced in Microsoft\u2019s June roundup of product updates: \u201cThe new Cross-Device attribution model allows us to better track and connect your customers\u2019 conversion journeys across different devices and sessions. For example, if a user clicks on an ad using their laptop but converts on their phone, we\u2019ll now credit that conversion to the initial ad click on the laptop.\u201d Why we care. Microsoft […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9796","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9796"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9796\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}