{"id":9798,"date":"2023-06-07T11:51:01","date_gmt":"2023-06-07T11:51:01","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/06\/07\/how-customer-experiences-are-redefining-local-marketing-online-and-offline-by-rio-seo\/"},"modified":"2023-06-07T11:51:01","modified_gmt":"2023-06-07T11:51:01","slug":"how-customer-experiences-are-redefining-local-marketing-online-and-offline-by-rio-seo","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/06\/07\/how-customer-experiences-are-redefining-local-marketing-online-and-offline-by-rio-seo\/","title":{"rendered":"How customer experiences are redefining local marketing online and offline. by Rio SEO"},"content":{"rendered":"<div class=\"wp-block-image\">\n<\/div>\n<p>Top brands set themselves apart by crafting seamless and positive customer experiences as soon as a customer finds one of your locations \u2013 online or in-person.<\/p>\n<p>Those exceptional <a href=\"https:\/\/www.rioseo.com\/solutions\/forsta\/?utm_campaign=sel-post\" target=\"_blank\" rel=\"noopener noreferrer\">local experiences<\/a>, which we define as the intersection between local marketing and customer experiences, are imperative to build positive brand perceptions, delight customers, and encourage brand advocates. These experiences are a comprehensive journey that begins when a consumer searches for your brand and extends post-sale when they advocate for your brand.<\/p>\n<p>If your marketing and customer experience teams operate independently, you\u2019re not maximizing your business\u2019 potential. Seamless integration, communication and collaboration between marketing and customer experience teams propel meaningful local experiences. Here\u2019s an example of what this might look like in practice.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/07\/how-customer-experiences-are-redefining-local-marketing-online-and-offline-by-rio-seo\/#Crafting_a_best-in-class_local_experience\" >Crafting a best-in-class local experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/07\/how-customer-experiences-are-redefining-local-marketing-online-and-offline-by-rio-seo\/#Empowering_cross-department_collaboration_through_top-notch_technology\" >Empowering cross-department collaboration through top-notch technology<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Crafting_a_best-in-class_local_experience\"><\/span><a><\/a>Crafting a best-in-class local experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s look at a quick-service restaurant brand with over 400 locations across the United States. To create positive local experiences, the brand leverages multiple tactics:<\/p>\n<p>Optimizing each location\u2019s Google Business Profile and other online listings.<\/p>\n<p>Adding relevant, localized content to each location\u2019s store-specific landing page.<\/p>\n<p>Actively monitoring reviews in aggregate and at the store level.<\/p>\n<p>Responding to reviews \u2013 positive and negative.<\/p>\n<p>Deploying surveys to gain valuable feedback.<\/p>\n<p>Analyzing sentiment in reviews, surveys, email campaigns and more to identify common themes for opportunities for improvement or to recognize stores that are excelling.<\/p>\n<p>Continuous frontline training to ensure top-notch service at every store.<\/p>\n<p>In turn, this quick-service restaurant brand has become synonymous with superior service and is well-recognized as a customer-centric business. However, none of the aforementioned endeavors could have come to fruition without its marketing and customer experience programs intertwining.<\/p>\n<p>For example, if the marketing team fails to update their online local listings when a location moves its address, customers will be frustrated when they show up to the wrong address. In fact, a recent study conducted by Rio SEO found <a href=\"https:\/\/www.rioseo.com\/resources\/local-search-study-2022\/?utm_campaign=sel-post\" target=\"_blank\" rel=\"noopener noreferrer\">20% of local consumers are unlikely to visit a business with incorrect listing information<\/a> such as address, hours and contact information. This negative customer experience may lead to a negative online review.<\/p>\n<p>Negative reviews impact customer experience teams who are mining for this type of feedback and would then need to communicate to the marketing team that the listing needs to be updated. Similar experiences could be avoided in the future with quick, efficient communication between teams that results in staying in sync.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Empowering_cross-department_collaboration_through_top-notch_technology\"><\/span><a><\/a>Empowering cross-department collaboration through top-notch technology<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Taking on local marketing and customer experience endeavors manually is an arduous feat. Historically, a business would need to seek two different vendors to help simplify and manage both these efforts at scale.<\/p>\n<p>Rio SEO and Forsta, a global leader in CX, employee experience (EX) and market research, have combined to power the first end-to-end customer experience solution, known as the Local Experience Platform. This platform enables brands to engage consumers throughout the entire customer journey, from discovery to purchase through to brand reputation and advocacy.<\/p>\n<p>Visit <a href=\"https:\/\/www.rioseo.com\/platform\/?utm_campaign=sel-post\" target=\"_blank\" rel=\"noopener noreferrer\">rioseo.com\/platform<\/a> to learn more about the Local Experience platform and see it in action.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/how-customer-experiences-are-redefining-local-marketing-online-and-offline-427463\" target=\"_blank\" rel=\"noopener\">How customer experiences are redefining local marketing online and offline.<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Top brands set themselves apart by crafting seamless and positive customer experiences as soon as a customer finds one of your locations \u2013 online or in-person. Those exceptional local experiences, which we define as the intersection between local marketing and customer experiences, are imperative to build positive brand perceptions, delight customers, and encourage brand advocates. These experiences are a comprehensive journey that begins when a consumer searches for your brand and extends post-sale when they advocate for your brand. If your marketing and customer experience teams [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9798","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9798"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9798\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}