{"id":9815,"date":"2023-06-08T13:13:04","date_gmt":"2023-06-08T13:13:04","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/06\/08\/affiliate-managers-its-time-to-shift-your-focus-beyond-media\/"},"modified":"2023-06-08T13:13:04","modified_gmt":"2023-06-08T13:13:04","slug":"affiliate-managers-its-time-to-shift-your-focus-beyond-media","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/06\/08\/affiliate-managers-its-time-to-shift-your-focus-beyond-media\/","title":{"rendered":"Affiliate managers: It\u2019s time to shift your focus beyond media"},"content":{"rendered":"

If you manage affiliate programs, you know the positive impact of being featured in Good Housekeeping, CNN Underscored, Wirecutter and Rolling Stone\u2019s listicles.\u00a0<\/p>\n

They optimize incredibly well for high-intent shopping phrases.\u00a0<\/p>\n

You see substantially higher conversion rates from the trust they add to the referral.<\/p>\n

Major media adds credibility to your brand.\u00a0<\/p>\n

Adding the media company\u2019s logos to your brand\u2019s PR bar helps increase shopper trust and conversions.\u00a0<\/p>\n

The benefits do not stop there. As an affiliate manager, you can show top and mid-funnel traffic to your boss or clients.<\/p>\n

You can be the hero to the PR team because their lives are easier with you keeping an affiliate program alive.\u00a0<\/p>\n

You have the visibility and the keys to revenue in your company, giving you a good name.\u00a0<\/p>\n

But Google\u2019s introduction of AI-powered search could mean a shift away from media listicles. Here\u2019s what affiliate managers can do about it.<\/p>\n

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