{"id":9838,"date":"2023-06-09T12:57:02","date_gmt":"2023-06-09T12:57:02","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/06\/09\/the-best-word-count-for-seo-doesnt-exist\/"},"modified":"2023-06-09T12:57:02","modified_gmt":"2023-06-09T12:57:02","slug":"the-best-word-count-for-seo-doesnt-exist","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/06\/09\/the-best-word-count-for-seo-doesnt-exist\/","title":{"rendered":"The best word count for SEO\u2026 doesn\u2019t exist!"},"content":{"rendered":"<p>One of the most common newbie questions about <a href=\"https:\/\/searchengineland.com\/seo-content-writing-vs-content-writing-390270\" target=\"_blank\" rel=\"noopener\">SEO content<\/a> has to do with word count.<\/p>\n<p>\u201cWhat\u2019s the best word count for SEO?\u201d<\/p>\n<p>Fair question. Search engines care about a whole host of <a href=\"https:\/\/searchengineland.com\/guide\/seo\/types-of-search-engine-ranking-factors\" target=\"_blank\" rel=\"noopener\">factors<\/a> when determining which content to rank. Why wouldn\u2019t word count be one of them?<\/p>\n<p>As such, content creators worry about the length of their content. \u201cIs 1,000 words enough to rank?\u201d they wonder. \u201cShould I always shoot for the same amount of words in every piece?\u201d<\/p>\n<p>But, the thing is\u2026<\/p>\n<p>Word count is <strong>not<\/strong> a ranking factor.<\/p>\n<p>It doesn\u2019t matter how many words your content piece has. <a href=\"https:\/\/youtu.be\/PQrnhpNTOtE?t=1228\" target=\"_blank\" rel=\"noopener noreferrer\">Google said so<\/a>.<\/p>\n<p>Why is this the case? And what matters more than word count? Let\u2019s talk about it.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/09\/the-best-word-count-for-seo-doesnt-exist\/#Why_the_best_word_count_for_SEO_doesnt_exist\" >Why the best word count for SEO doesn\u2019t exist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/09\/the-best-word-count-for-seo-doesnt-exist\/#How_to_determine_the_best_word_count_for_a_blog_or_article\" >How to determine the best word count for a blog or article<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/09\/the-best-word-count-for-seo-doesnt-exist\/#1_Look_at_the_competition\" >1. Look at the competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/09\/the-best-word-count-for-seo-doesnt-exist\/#2_Study_the_search_intent_of_the_topickeyword\" >2. Study the search intent of the topic\/keyword<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/09\/the-best-word-count-for-seo-doesnt-exist\/#3_Plumb_your_expert_knowledge_of_the_topic\" >3. Plumb your expert knowledge of the topic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/09\/the-best-word-count-for-seo-doesnt-exist\/#Why_long-form_content_tends_to_rank_better_than_short-form_content\" >Why long-form content tends to rank better than short-form content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/09\/the-best-word-count-for-seo-doesnt-exist\/#Better_ways_to_improve_your_on-page_SEO_other_than_word_count\" >Better ways to improve your on-page SEO other than word count<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/09\/the-best-word-count-for-seo-doesnt-exist\/#Page_structure\" >Page structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/09\/the-best-word-count-for-seo-doesnt-exist\/#Relevancy\" >Relevancy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/09\/the-best-word-count-for-seo-doesnt-exist\/#Content_quality_and_readability\" >Content quality and readability<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2023\/06\/09\/the-best-word-count-for-seo-doesnt-exist\/#Forget_about_word_count_for_SEO_and_focus_on_relevance_quality_and_optimization\" >Forget about word count for SEO and focus on relevance, quality, and optimization<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_the_best_word_count_for_SEO_doesnt_exist\"><\/span>Why the best word count for SEO doesn\u2019t exist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is no \u201cone size fits all\u201d in terms of word count that will automatically make your pages more likely to rank.<\/p>\n<div class=\"wp-block-image\">\n<em>Source: <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Essentials<\/a><\/em><\/div>\n<p>That <strong>also<\/strong> means longer isn\u2019t always better.<\/p>\n<p>It\u2019s just not that simple.<\/p>\n<p>For example, let\u2019s say you create a blog post targeted to a keyword\u2026 but it\u2019s not ranking.<\/p>\n<p>Would lengthening that page with more relevant content help nudge it up toward the top positions on Google?<\/p>\n<p>No, because adding more words doesn\u2019t necessarily make it better. Adding more words just makes it longer.<\/p>\n<p>Length \u2260 quality.<\/p>\n<p>So, what would make your blog better besides a bigger word count?<\/p>\n<p><strong>Ensuring the content targets the <\/strong><a href=\"https:\/\/searchengineland.com\/micro-intents-seo-content-journey-mapping-386544\" target=\"_blank\" rel=\"noopener\"><strong>user intent<\/strong><\/a><strong> of the keyword.<\/strong> What type of information is the searcher looking for when they type the keyword in the search bar? Provide it.<\/p>\n<p><strong>Ensuring the content is high-quality.<\/strong> It is well-written? Helpful? Original? Valuable? Does it educate, inform, or entertain?<\/p>\n<p><strong>Ensuring the content is <a href=\"https:\/\/searchengineland.com\/content-readability-426971\" target=\"_blank\" rel=\"noopener\">readable<\/a><\/strong>. Is it formatted well? Is it scannable? Are descriptive headings included that organize the content into sections?<\/p>\n<p><strong>Ensuring the content is thorough.<\/strong> Is your content missing key pieces of information, or does it provide the right amount that will satisfy a searcher?<\/p>\n<p>All of these factors matter more than word count.<\/p>\n<p>And, if you edit your content in light of these factors, you may notice your content getting longer. But that\u2019s just a byproduct of producing useful content for a particular search query.<\/p>\n<p>The number of words doesn\u2019t matter. What <em>does<\/em> matter is <strong>the relevancy of those words to the searcher\u2019s needs<\/strong>.<\/p>\n<p>Sometimes you need more words to be relevant.<\/p>\n<p>Sometimes you need fewer words.<\/p>\n<p>That\u2019s why there\u2019s no perfect word count for <a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\" target=\"_blank\" rel=\"noopener\">SEO<\/a>.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_determine_the_best_word_count_for_a_blog_or_article\"><\/span>How to determine the best word count for a blog or article<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that we\u2019ve established that the best word count for SEO doesn\u2019t exist, we can move on to determining the right word count on a case-by-case basis.<\/p>\n<p>Each content piece you produce for SEO will have different needs depending on the topic you\u2019re writing about.<\/p>\n<p>Figuring out a general word count to shoot for each time will help you produce content that\u2019s satisfying and covers all the important points.<\/p>\n<p>Here are a few strategies for determining the word count for each blog you create:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Look_at_the_competition\"><\/span>1. Look at the competition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>First, look at what\u2019s already ranking in Google for your keyword (your top competitors) and study the length and word count of these articles.<\/p>\n<p>The logic goes, since the search engine is ranking these content pieces highly, that means they\u2019re hitting its criteria. Their amount of depth and usefulness makes sense for the search intent.<\/p>\n<p>That also means their general word counts are a good benchmark for what your word count should be.<\/p>\n<p>But don\u2019t just look at the word count. Look at other things like:<\/p>\n<p>The number of major sections (H2s) in each blog and what they cover.<\/p>\n<p>How deeply each facet of the topic is explained.<\/p>\n<p>What parts are left out or skimmed over.<\/p>\n<p>All of these things will inform the length of your content piece. Remember, you\u2019re not just trying to match the top results but create something better.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Study_the_search_intent_of_the_topickeyword\"><\/span>2. Study the search intent of the topic\/keyword<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Along with checking out the competition, you should also study the search intent of your keyword: find out what searchers want to know or discover when they type that keyword into a search engine.<\/p>\n<div class=\"wp-block-image\">\n<em>Source: <a href=\"https:\/\/www.wordstream.com\/keyword-intent\" target=\"_blank\" rel=\"noopener noreferrer\">WordStream<\/a><\/em><\/div>\n<p>What are they looking for, and how much information will they need to be satisfied?<\/p>\n<p>To do this, study the results themselves. Google\u2019s first page will give you tons of hints about what searchers need and want from a specific keyword search.<\/p>\n<p>For example, for a keyword like \u201chow far away is the moon\u201d, the first page shows you a featured snippet with the exact answer. You have to scroll halfway down the page before you even see a regular result.<\/p>\n<p>And, if you click the featured snippet result, you\u2019ll discover the content is only 156 words long.\u00a0<\/p>\n<p>Searchers aren\u2019t looking to read an entire article when they search this term. They just want a simple answer (<a href=\"https:\/\/searchengineland.com\/a-quick-and-easy-guide-to-understanding-search-intent-for-seo-317841\" target=\"_blank\" rel=\"noopener\">informational<\/a> intent). The SERP (search engine results page) reflects that.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Plumb_your_expert_knowledge_of_the_topic\"><\/span>3. Plumb your expert knowledge of the topic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sometimes Google doesn\u2019t know everything.\u00a0<\/p>\n<p>Let\u2019s say you\u2019re the expert on the topic\/keyword you\u2019re researching. You see gaping holes in the knowledge presented in the top content (stuff searchers will need\/want to know). That\u2019s your cue to fill those holes with your article.<\/p>\n<p>This is an instance where your word count will deviate from what\u2019s already out there, especially if a lot of crucial information is missing from the top of Google on the topic.<\/p>\n<p>But this is also your opportunity to differentiate. If the topic calls for more comprehensiveness than the SERP shows, don\u2019t hesitate to dive in and give it \u2013 even if your blog will be much longer than the average.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_long-form_content_tends_to_rank_better_than_short-form_content\"><\/span>Why long-form content tends to rank better than short-form content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We know word count isn\u2019t everything. So why does <a href=\"https:\/\/searchengineland.com\/long-form-content-steps-examples-392592\" target=\"_blank\" rel=\"noopener\">long-form content<\/a> (anything over 1,000 words) tend to rank better than short-form content?<\/p>\n<p><strong>Long-form content tends to be comprehensive vs. thin.<\/strong>\u00a0Longer content is <em>usually<\/em> more in-depth than shorter content. It covers more facets of a topic, provides more explanation, and generally delves deeper. Since longer content usually isn\u2019t thin, that means it has a better potential to rank \u2013 but only if the keyword calls for long content.<\/p>\n<p><strong>It naturally includes more keywords and keyword opportunities.<\/strong> More words = more natural keyword placements (especially related terms and synonyms). It\u2019s that simple. Of course, if long content is keyword-stuffed, it\u2019s an exception to ranking well.<\/p>\n<p><strong>Long-form content is better at proving your expertise and authority.<\/strong> Long-form content gives you more time and space to really prove yourself, so to speak. You have a greater chance of giving a reader the value they seek through your expert knowledge with more paragraphs to do it. Of course, if your long-form content is full of fluff, you\u2019ll do the opposite: You\u2019ll drive readers away.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Better_ways_to_improve_your_on-page_SEO_other_than_word_count\"><\/span>Better ways to improve your on-page SEO other than word count<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Since longer doesn\u2019t always mean better, what other ways to improve your content besides adding a bunch of extra words?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Page_structure\"><\/span>Page structure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The structure of your page \u2013 the headings, sections, and their order\/formatting \u2013 gives Google important clues about the content and whether it\u2019s relevant to the search query. The structure also helps readers engage with your content and find the information they need.<\/p>\n<p>Ignoring page structure, not adding headings, and not organizing your content will impede readability \u2013 and readers and search engines don\u2019t like that.<\/p>\n<p>For that reason, always organize your page into sections with useful, descriptive <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide#headingtags\" target=\"_blank\" rel=\"noopener noreferrer\">headings<\/a>, and format them for readability. A well-structured page with great content has the potential to outrank a poorly-structured page \u2013 even if good content is hidden within it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Relevancy\"><\/span>Relevancy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Even if your content is great, if it\u2019s not relevant to the search query and the intent behind that query, it won\u2019t rank well.<\/p>\n<p>That means you shouldn\u2019t add extra content to an irrelevant page in the hopes that longer content will increase results (it won\u2019t). Instead, figure out how to make that page <em>more<\/em> relevant to searchers with smart edits.<\/p>\n<p>For example, maybe you included sub-topics in your blog, but you didn\u2019t focus on the right ones (e.g., in a blog about building a dog house, you strayed into discussing all the different types of dog houses out there, when readers just want to know how to build a simple, classic structure).<\/p>\n<p>Or, maybe your blog is generally good when you stick to the topic, but you also inserted long sections about your company\u2019s services that have nothing to do with that topic. In this case, deleting those sales pitches will make your content much better.<\/p>\n<p>One more example: You created a relevant blog, but your headings aren\u2019t descriptive and don\u2019t accurately label each section. Editing your headings would immediately make your blog easier to read and more relevant to both searchers and Google.<\/p>\n<p>This last point ties into the next strategy for improving your content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content_quality_and_readability\"><\/span>Content quality and readability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can create the longest blog on earth, but if it\u2019s poorly written or unreadable, it won\u2019t matter.<\/p>\n<p>If a blog isn\u2019t ranking, look long and hard at the quality of the piece.<\/p>\n<p>Is the writing clear and engaging? Is it easy to follow?<\/p>\n<p>Is the blog organized? Does it follow a logical order?<\/p>\n<p>Is the content original? Does it present the topic without copying or rehashing what\u2019s already been said?<\/p>\n<p>Is it created for users? Does it speak to a particular audience? Is it helpful for them?<\/p>\n<p>Are claims and statistics backed up with credible sources?\u00a0<\/p>\n<p>Are links high-quality and relevant to the text?<\/p>\n<p>Next, consider readability. Is your content formatted and organized well so users can easily read it, scan it, or search within it to find a particular piece of information? <\/p>\n<p>(This is tied to page structure, by the way, but it also has to do with the clarity of the writing and the organization of all the ideas and thoughts.)<\/p>\n<p>Last of all, ask yourself and answer honestly: Does the content provide value \u2013 does it successfully teach the reader, inform them, or entertain them?<\/p>\n<p>All of these things are more important than word count, and tweaking or improving them will also do more to improve your content\u2019s potential for real results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Forget_about_word_count_for_SEO_and_focus_on_relevance_quality_and_optimization\"><\/span>Forget about word count for SEO and focus on relevance, quality, and optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Getting hung up on word count when you\u2019re creating SEO content is a recipe for failure.<\/p>\n<p>Adding 200 more words won\u2019t help you rank. Neither will adding 500 or 1,000.<\/p>\n<p>It\u2019s not the number of words that matter but the relevancy, quality, and optimization of your content.<\/p>\n<p>So make your content more relevant for the person searching for answers. Make it higher quality so they get more value out of it. Optimize it well so it has the best chance of ranking in search engines.<\/p>\n<p>Do all of that, and your content will be just the right length.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/best-word-count-seo-428016\" target=\"_blank\" rel=\"noopener\">The best word count for SEO\u2026 doesn\u2019t exist!<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>One of the most common newbie questions about SEO content has to do with word count. \u201cWhat\u2019s the best word count for SEO?\u201d Fair question. Search engines care about a whole host of factors when determining which content to rank. Why wouldn\u2019t word count be one of them? As such, content creators worry about the length of their content. \u201cIs 1,000 words enough to rank?\u201d they wonder. \u201cShould I always shoot for the same amount of words in every piece?\u201d But, the thing is\u2026 Word count [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9838","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9838"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9838\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}