{"id":9888,"date":"2023-06-13T15:54:17","date_gmt":"2023-06-13T15:54:17","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/06\/13\/what-new-musicians-can-learn-from-the-breakout-success-of-peso-pluma-music-marketing-blog\/"},"modified":"2023-06-13T15:54:17","modified_gmt":"2023-06-13T15:54:17","slug":"what-new-musicians-can-learn-from-the-breakout-success-of-peso-pluma-music-marketing-blog","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/06\/13\/what-new-musicians-can-learn-from-the-breakout-success-of-peso-pluma-music-marketing-blog\/","title":{"rendered":"What New Musicians Can Learn from the Breakout Success of Peso Pluma Music Marketing Blog"},"content":{"rendered":"<p>In the music and career of Mexican artist <a href=\"https:\/\/www.instagram.com\/pesopluma\/\" target=\"_blank\" rel=\"noopener noreferrer\">Peso Pluma<\/a>, \u201cold &amp; new walk hand-in-hand.\u201d<\/p>\n<p>That\u2019s how Erika Parr (CD Baby\u2019s International Content Marketing Manager) describes it in the <em>THE WORLD, <\/em>an ongoing segment from our podcast that brings lessons from non-English-language music scenes to the DIY Musician community.<\/p>\n<p>Peso seemingly came out of nowhere. <strong>One day he\u2019s working at a restaurant, the next he\u2019s conquered global music charts,<\/strong> late night TV, and Coachella!<\/p>\n<p>But like most \u201covernight\u201d success stories, there are <strong>years of work behind the scenes<\/strong>, dialing in a unique sound, smart branding, building the right team, and much more.<\/p>\n<h3>Check out the video above to hear how Peso Pluma:<\/h3>\n<p>Blended the familiar styles of home (in the form regional Mexican music influences) with a modern, joyous, urban, social-media sensibility<br \/>\nBuilt a team around his music that propelled him towards success<br \/>\nStayed true to himself while reaching a global audience of millions<\/p>\n<p>Peso continues the trend of non-English-language musicians dominating the charts, and we\u2019re going to hear many more of these stories in the coming years. Stay tuned!<\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Peso_Pluma#\/media\/File:Peso_Pluma_in_Guadalajara.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Image of Peso Pluma by Ruth Orozco: used according to Creative Commons terms.\u00a0<\/em><\/a><\/p>\n<p>The post <a href=\"https:\/\/diymusician.cdbaby.com\/music-career\/peso-pluma\/\" target=\"_blank\" rel=\"noopener\">What New Musicians Can Learn from the Breakout Success of Peso Pluma<\/a> appeared first on <a href=\"https:\/\/diymusician.cdbaby.com\/\" target=\"_blank\" rel=\"noopener\">DIY Musician<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>In the music and career of Mexican artist Peso Pluma, \u201cold &amp; new walk hand-in-hand.\u201d That\u2019s how Erika Parr (CD Baby\u2019s International Content Marketing Manager) describes it in the THE WORLD, an ongoing segment from our podcast that brings lessons from non-English-language music scenes to the DIY Musician community. Peso seemingly came out of nowhere. One day he\u2019s working at a restaurant, the next he\u2019s conquered global music charts, late night TV, and Coachella! But like most \u201covernight\u201d success stories, there are years of work behind [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-9888","post","type-post","status-publish","format-standard","hentry","category-music-marketing-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9888"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9888\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}