Amazon has confirmed it is testing a new feature in its Shopping app \u2013 summaries of product reviews, generated by AI. <\/p>\n
The summary provides a summary of both positive and negative feedback about products. Beneath that is a note: \u201cAI-generated from the text of customer reviews.\u201d<\/p>\n
Why we care.<\/strong> Reviews are a key factor when people are deciding whether to buy a product. This feature could potentially be helpful for users \u2013 condensing hundreds or thousands of reviews into a useful summary. The big thing to watch is whether this could possibly negatively or positively impact sales.<\/p>\n What it looks like.<\/strong> Here\u2019s one example of an AI-generated summary of customer reviews for a toy:<\/p>\n What Amazon is saying.<\/strong> Amazon confirmed the test but declined to reveal any details about how it is generating these product summaries. An Amazon spokesperson said:<\/p>\n \u201cWe are significantly investing in generative AI across all of our businesses.\u201d<\/p>\n More generative AI at Amazon.<\/strong> The company is also reportedly preparing to add generative AI to its search experience<\/a>. Amazon is also building tools for advertisers that generate videos and images<\/a>.<\/p>\n The post Amazon is testing AI-generated summaries of product reviews<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Amazon has confirmed it is testing a new feature in its Shopping app \u2013 summaries of product reviews, generated by AI. The summary provides a summary of both positive and negative feedback about products. Beneath that is a note: \u201cAI-generated from the text of customer reviews.\u201d Why we care. Reviews are a key factor when people are deciding whether to buy a product. This feature could potentially be helpful for users \u2013 condensing hundreds or thousands of reviews into a useful summary. The big thing to […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9892","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9892"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9892\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}