Google Merchant Center is testing a \u2018checkout\u2019 pilot that could give you an extra opportunity to bring customers to your website. <\/p>\n
The Google Merchant Center team has sent out an email alerting merchants about this pilot and described it:<\/p>\n
\u201cGive ready-to-buy customers the option to land directly in your checkout. A. new pilot from Google has helped increase conversions and sales for participating merchants.\u201d<\/p>\n
To get into the trial, you have to complete a form. <\/p>\n
Once you\u2019re in the pilot, the \u2018checkout\u2019 CTA will appear next to the \u2018visit site\u2019 link on free product listings.<\/p>\n
Why we care: <\/strong>This new feature could help create a more seamless shopping experience for customers and potentially bring more traffic to brand websites.<\/p>\n How does it work? <\/strong>To take part in the checkout pilot for your free listing, simply log into Merchant Center, click on Settings and add your checkout landing page link where you want shoppers to land. You will have the option to either add one dynamic URL template for their entire brand, or they will be able to add a unique checkout link for every individual product in the feed.<\/p>\n How to set up your URL template:<\/strong> Advertisers must ensure that the URL template they wish to use has placeholder product data parameters for specifying the product ID as well as any other parameters. This is to make sure that customers are taken to the right checkout page. Currently, Google can support a maximum of five parameters within a URL template.<\/p>\n Essential placeholder parameter requirements by Google:<\/p>\n ID <\/strong> \u2013 The ID attribute associated with the offer. This will be substituted with the [id] attribute given in the feed for the offer.<\/p>\n Optional placeholder parameter requirements by Google:<\/p>\n Size<\/strong> \u2013 The size attribute associated with the offer. This will be substituted with the [size] attribute provided in the feed for the offer.<\/p>\n Color <\/strong>\u2013 The color attribute associated with the offer. This will be substituted with the [color] attribute provided in the feed for the offer.<\/p>\n <\/p>\n Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n Processing\u2026Please wait.<\/p>\n<\/div>\n \t\t\t\t\t\t\t