Google has started testing its automatically created assets feature on Performance Max campaigns after announcing plans to do so at Google Marketing Live last month. Advertisers have reported seeing the scheme, which is available to all marketers as an open beta on Google Ads, replace the \u2018Final URL expansion\u2019 tab.<\/p>\n
Why we care: <\/strong>Advertisers struggling to write engaging ad assets for Performance Max campaigns no longer need to worry about creative fatigue because Google can help do this job for them, saving marketers some time and effort.<\/p>\n How it works: <\/strong>Google can generate copy for Performance Max listings by analysing the content on a brand\u2019s landing pages, domain and ads. <\/p>\n What have digital marketers said? <\/strong>While the thought of never having to write ad assets again will appeal to many advertisers, some industry insiders have warned that there are potential risks.<\/p>\n \u201cHad mixed results with automatically created assets, callouts tend to work alright, but ad copy definitely needs to be checked,\u201d PPC consultant Paul Rooney tweeted<\/a>.<\/p>\n <\/p>\n Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n Processing\u2026Please wait.<\/p>\n<\/div>\n \t\t\t\t\t\t\t