{"id":9922,"date":"2023-06-14T16:59:54","date_gmt":"2023-06-14T16:59:54","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/06\/14\/google-releasing-new-data-around-ads-it-serves-the-eu-and-turkey\/"},"modified":"2023-06-14T16:59:54","modified_gmt":"2023-06-14T16:59:54","slug":"google-releasing-new-data-around-ads-it-serves-the-eu-and-turkey","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/06\/14\/google-releasing-new-data-around-ads-it-serves-the-eu-and-turkey\/","title":{"rendered":"Google releasing new data around ads it serves the EU and Turkey"},"content":{"rendered":"<p>Google has confirmed it\u2019s going to provide more information about the ads it serves the EU and Turkey. In the next few months, the search engine will share insights like targeting information and ad subject matters within its Ads Transparency Center for the first time. <\/p>\n<p><strong>Why we care: <\/strong>Transparency is a good thing for Google users and advertisers, as it can help increase trust in Google, as well as the advertisers behind the ads shown in the EU and Turkey.<\/p>\n<p><strong>What\u2019s new? <\/strong>Google is planning to release more data about the digital marketers they work with and the ads they serve in order to boost consumer confidence in Google\u2019s products. This will include:<\/p>\n<p>Advertisement Topic\u00a0<\/p>\n<p>Targeting information\u00a0<\/p>\n<p>Total number of recipients for each ad\u00a0<\/p>\n<p>Subject matter of the ad<\/p>\n<p>Ad serving time period available<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p><strong>What has Google said: <\/strong>&#8220;Building on our efforts to be transparent about the ads we serve and the advertisers behind them, we will be disclosing additional information in the Ads Transparency Center for ads serving in the EU and Turkey as part of our effort to comply with local regulations,&#8221; a Google spokesperson told Search Engine Land.<\/p>\n<p>&#8220;Trust in advertisers on our platforms helps us deliver a smart and useful web experience for everyone. This means providing greater transparency about who our advertisers are, where they are located and which creatives they have served through Google.&#8221;<\/p>\n<p><strong>Deeper dive: <\/strong>For more information about Google advertisers as well as the ads they have ran on Google, check out the <a href=\"https:\/\/adstransparency.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ads Transparency Center<\/a>, which was launched earlier this year.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/google-data-ads-eu-turkey-428231\" target=\"_blank\" rel=\"noopener\">Google releasing new data around ads it serves the EU and Turkey<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google has confirmed it\u2019s going to provide more information about the ads it serves the EU and Turkey. In the next few months, the search engine will share insights like targeting information and ad subject matters within its Ads Transparency Center for the first time. Why we care: Transparency is a good thing for Google users and advertisers, as it can help increase trust in Google, as well as the advertisers behind the ads shown in the EU and Turkey. What\u2019s new? Google is planning to [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9922","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=9922"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/9922\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=9922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=9922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=9922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}