{"id":9937,"date":"2023-06-15T12:50:07","date_gmt":"2023-06-15T12:50:07","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2023\/06\/15\/how-to-build-your-own-seo-second-brain-and-why-you-need-it\/"},"modified":"2023-06-15T12:50:07","modified_gmt":"2023-06-15T12:50:07","slug":"how-to-build-your-own-seo-second-brain-and-why-you-need-it","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2023\/06\/15\/how-to-build-your-own-seo-second-brain-and-why-you-need-it\/","title":{"rendered":"How to build your own SEO \u2018second brain\u2019 (and why you need it)"},"content":{"rendered":"

Whether you\u2019re an internal SEO<\/a> whiz or a digital agency pro, chances are you\u2019ve experienced one or more of these all-too-familiar problems:<\/p>\n

Feeling drowned in an ocean of ever-evolving industry trends.<\/p>\n

Spending forever in the set-up phase, building deliverable trackers, audit sheets, keyword map templates, content briefs, and backlog grooming can feel like you\u2019re on a never-ending treadmill.<\/p>\n

Yes, I\u2019ve been there too. I felt the relentless churn and knew that something had to shift dramatically if I wanted to continue growing as an SEO.\u00a0<\/p>\n

This realization led me to discover the game-changing concept of building a \u201csecond brain,\u201d an idea popularized by Tiago Forte.\u00a0<\/p>\n

I\u2019ve since applied this concept to my own SEO practices. Below, I\u2019ll cover how you can build your own SEO second brain.<\/p>\n

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