I began doing SEO in ’98, the year I founded San Francisco based Community Musician (with the grace and support of Craig Newmark of Craigslist.org).

In 2004, I co-founded Red Bricks Media, a marketing agency that grew from my living room to 72 employees with offices in SF, NYC, and Hong Kong. I led the strategy for Adobe, Hearst Publishing, SanDisk, Sony Pictures, and many other big brands.

I began teaching marketing at AcademyX in 2006, where I started each course by jokingly telling students, “a great marketer is deep enough to have profound insight into human nature, but shallow enough to use it for financial gain”.

I truly love marketing.

Currently I am overseeing marketing and PR for Immunicom (I am also a Series A investor), among other clients.

I’m also finishing a “pandemic album” – music is my serious avocation, and you can listen to what we’ve finished so far and read lyrics here. We’re about to record vocals (with special guests).

Stay tuned.