Craig Hordlow

Google Search seems like it is rolling out the google.com/goto URL as a passthrough URL within the search results that it began testing in July 2026. This seems like a way for Google to help prevent scraping of its search …

To commemorate the life of Dolly Parton, Google has released a new easter egg in its search results.

If you search for [Dolly Parton] within Google Search……

Robby Stein, Google’s Vice President of Product at Google Search, asked on X, “If you could get one feature shipped right now in AI Mode, what would it be?” So now is your chance to reply on X with what …

Back in June, Google released link carousels for top stories or developing topics to AI Overviews. I was happy. Now, Google is also releasing this for AI Mode queries, which adds carousels of web pages directly in the AI Mode …

Google has expanded the booking partners for Local Service Ads from about 20 partners to over 500 partners. That is about a 2,400 percent increase. “We’re vastly expanding booking capabilities for Local Services Ads to include more than 500 Reserve …

Here is a recap of what happened in the search forums today……

As you know, Google’s August 2026 spam update began on August 18th and concluded on August 21st. But the volatility has not calmed down since and I think it is time I document it. We’ve been seeing chatter within the …

Google is testing a new “Channels” slider that lets you adjust how much you prioritize conversions from your Google Ads channels, such as Google Search, Google Partners, Discover, Maps, YouTube, the Display Network and Gmail.…

Google is beta testing a new Product title report within Google Ads. This is a special product title report for Al-created product titles. The report should show in your ads when they’re more relevant than your original titles, Google wrote.…

Google Ads has placed Customer Lifecycle Optimization directly within the conversion goals section of the Google Ads platform.…

Microsoft Bing is testing a new “Shorts” tab in the search menu on Bing Search. This should filter the results by short videos across YouTube, Instagram, TikTok, Facebook and so on. The tab is called “Shorts” and looks like a …

Google seems to be showing fewer and fewer PDF files, and when it does show PDF files, it seems not to show them from some pretty important sites, like IRS.gov, New York State, and some others. But in some cases …

Here is a recap of what happened in the search forums today……

Google’s John Mueller said on Bluesky that there is nothing special for one to do for generative AI responses within Google Search. He wrote, “from our POV there’s nothing really special you need to do for generative AI responses in …

Gary Illyes from Google reiterated this morning that Googlebot, Google’s crawler, does not parse JSON files. Instead, Googlebot just downloads the files and then the indexer does the rest.…