Craig Hordlow

Google has confirmed a data logging bug in the Search Console Generative AI performance report in Search between the dates of November 9 and November 11, 2026 which resulted in a decrease in impressions.…

Google has published a new help document named Identify Google Search traffic in your web analytics or server logs. This document explains how to see if Google Search is sending you traffic in your own web analytics system or server …

OpenAI just sent out its weekly ChatGPT Ads update email announcing a number of updates including intelligent bidding, new cost targets in Ads Manager, more geographic flexibility for product feed campaigns and more flexible product set filters.…

Google Search has received a “massive upgrade with Gemini 4 Hydrogen,” said Nick Fox of Google. “The biggest model upgrade to Search yet has landed,” said Robby Stein of Google. It is super fast, has better understanding, improved query fan-out …

Google Ads has added a single line to the Restricted targeting in Personalized advertising policy. Google wrote, “Additionally, advertisers are not allowed to target users based on an interest in categories prohibited in Google’s ad network.”…

Google Ads announced a new Invalid Traffic (IVT) overview card within Google Search. Google’s Keerat Sharma wrote, “We’re rolling out the Invalid Traffic Overview Card in Google Ads to give advertisers front-end transparency into how we protect their campaigns.”…

Google Ads clarified in its unacceptable Business Practices policy that impersonating public figures using AI isn’t allowed, even if they disclose that they were generated or edited using AI.…

Here is a recap of what happened in the search forums today……

Microsoft announced, again, that there are ways to turn off AI features in Bing Search. We covered it twice before, but the first time we covered it, Bing had a search setting to disable AI Search (aka Copilot) from showing …

Google has released version 2.14 of the Google Ads Editor, which includes 10 new features.…

Google Ads has posted a new help document about the data strength uplift metric. This comes a month after Google posted another help document on Data Strength Best Practices. “The data strength uplift metric gives you a clearer picture of …

Google is testing a new label on its sponsored results on Google Ads named “Found on site.” The label also has a text with a magnifying glass icon next to it. Next to the label is a site link that …

Google is testing moving the citations or sources icons to the very bottom of the AI Overviews. Previously, these icons appeared at the top of the AI Overview; now Google is testing placing them at the bottom, which may make …

Google Ads has just released a minor update to its Google Ads API – version 26.2. This update touches on assets, campaigns, reporting, and more general updates.…

Google is expanding the AI Overviews for definitions by default, where you no longer have to click on “Show more” to see the full version of the AI Overview. This is similar to when Google confirmed it dynamically expands some …

Gary Illyes and Chery Prommawin released the final video in the Non-Canonical Cabinet series, this one is on CDNs, content delivery networks. They discuss why migrating a website to a CDN can suddenly increase Googlebot crawling activity, why this may …