A fantastical Sigmund Freud story…
Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow (with assistance by Mike Kopp)
Verse 1
Hookers and cocaine,
Hookers and cocaine,
Hookers …
A Good Poem
A good poemcaptures the essenceof something, or of everything, in the fewest words possible. Truth does not needto sing, campaign,…
Lightning Bugs
You can tell a true lover by the gifts they give. When you only get them on occasions, dutifully,when millions…
The Al Franken Song
Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow
Verse 1
Now Al Franken is standing next to you at the urinal, what will you do?
You’d like …
A Good Poem
A good poem
captures the essence
of something, or of everything,
in the fewest words possible.
Truth does not need
to sing, campaign, or serenade;
it might take a lifetime to figure out,
but only a sentence to translate.
Craig
The Bottom
The Bottom
I’ve been to the bottom and back.
Sometimes I leave because they kick me out,
other times I get enough sense to leave on my own,
but mostly I can’t remember why or how I left.
Usually I
Lightning Bugs
You can tell a true lover by the gifts they give.
When you only get them on occasions,
dutifully,
when millions of people probably got the same thing,
Love is coerced.
The true lover finds you gifts
randomly, accidentally;
the
Craig’s Ten Motives of Search
I began this list in 2006 (as Chief Search Strategist at Red Bricks Media), and presented it at numerous conferences (such as the 2009 O’Reilly Web 2.0). I also presented this at two Adobe MAX’s, Pubcon, Search Engine …
Branded Queries Filter Rolling Out in Search Console
Branded queries filtering is now available for all eligible sites within Search Console.…
Google Launches Merchant Center For Agencies
A new agency-dedicated experience Merchant Center experience from Google should streamline management…
WebMCP: What It Is, Why It Matters, and What to Do Now
WebMCP is a proposed browser-level web standard that lets any webpage declare its capabilities as structured, callable tools for AI agents.…
Google Search Your Related Activity Adds Chart
Google has offered this feature that shows you your past searches, including being able to see your related activity searches from the Google Search results. Now, it seems, Google added a chart to show that search activity over time.…
Google explains undocumented way to disavow entire TLDs (and why you probably shouldn’t)
Google’s John Mueller revealed an interesting tip on Bluesky the other day for anyone still disavowing links. John explained that site owners can indeed disavow entire TLDs if they want to. Note……
Survey Says: PPC is Harder Than It Was 2 Years Ago
A new survey from the aptly named PPCsurvey.com shows that the majority of PPC practitioners believe that PPC is getting MORE difficult.…
We Analyzed 89K LinkedIn URLs Cited in AI Search: Here’s What Drives Visibility
What makes LinkedIn content appear in AI answers? Our analysis of 89K cited URLs reveals what AI models trust—and how brands can win visibility.…
Daily Search Forum Recap: March 10, 2026
Here is a recap of what happened in the search forums today……
Google Search Console Crawl Stats Date Toggle/Selector Buggy
Google seems to have a bug with the Crawl Stats report in Google Search Console. The date selector appears to be acting a bit weird, where it doesn’t let you select the before or after date.…
Google AI Voice Models Coming To Google Ads PMax Videos
Google Ads is rolling out Google AI voice models as a new asset optimization feature for your video ads. This is for your existing Performance Max video ads.…
Robby Stein Of Google On Teaching AI To Link Out
Robby Stein, VP, Product at Google Search, was interviewed by Zain Kah on Google AI Search features. While most of the conversation are items we already know, he did say a few interesting things that I want to pull out.…
Google Discover Tests Large Publisher Header Images
Google is testing a larger header image for the Google Discover publisher header images. It looks a lot more magazine-type and style.…
Google Search Ranking Volatility Still Heated
Yep, more of the same – the Google Search ranking volatility remains heated. Many are asking when we will see an officially announced Google core update. But it has not been announced yet.…
Programming Note: Offline For Several Days
This is a programming note that I will be not be posting here for the next several days. I am not exactly sure how long it will take and when I will be back at 100% but I am expecting …
How to Run a Free AI Visibility Audit with Semrush
See where you stand in AI platforms with this free four-step audit.…
Daily Search Forum Recap: March 9, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Liz Reid, Google’s head of search……
Google Ads Sends Notices For European Union Political Ads
Google has sent notices to some advertisers asking them to confirm whether their campaigns contain European Union political content. The deadline to confirm is by March 31, 2026.…
