A fantastical Sigmund Freud story…
Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow (with assistance by Mike Kopp)
Verse 1
Hookers and cocaine,
Hookers and cocaine,
Hookers …
A Good Poem
A good poemcaptures the essenceof something, or of everything, in the fewest words possible. Truth does not needto sing, campaign,…
Lightning Bugs
You can tell a true lover by the gifts they give. When you only get them on occasions, dutifully,when millions…
The Al Franken Song
Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow
Verse 1
Now Al Franken is standing next to you at the urinal, what will you do?
You’d like …
A Good Poem
A good poem
captures the essence
of something, or of everything,
in the fewest words possible.
Truth does not need
to sing, campaign, or serenade;
it might take a lifetime to figure out,
but only a sentence to translate.
Craig
The Bottom
The Bottom
I’ve been to the bottom and back.
Sometimes I leave because they kick me out,
other times I get enough sense to leave on my own,
but mostly I can’t remember why or how I left.
Usually I
Lightning Bugs
You can tell a true lover by the gifts they give.
When you only get them on occasions,
dutifully,
when millions of people probably got the same thing,
Love is coerced.
The true lover finds you gifts
randomly, accidentally;
the
Craig’s Ten Motives of Search
I began this list in 2006 (as Chief Search Strategist at Red Bricks Media), and presented it at numerous conferences (such as the 2009 O’Reilly Web 2.0). I also presented this at two Adobe MAX’s, Pubcon, Search Engine …
Daily Search Forum Recap: October 7, 2026
Here is a recap of what happened in the search forums today……
Google Local Panel Gains WhatsApp Button
Google is now showing WhatsApp buttons, in place of chat or in addition to the other action buttons, in the local panel results within Google Search. Next to the call, directions. website, share buttons can be a WhatsApp button to …
Google Ads Updated Billing Menu With More Links
Google Ads is testing a new billing menu bar or tab that adds more options and links to the billing section. It looks like Google added double the amount of links in the menu.…
Google Merchant Center New UCP Integration Hub
Google Merchant Center is rolling out the UCP integration hub in the United States. The UCP integration hub allows you to onboard to UCP program from your Merchant Center account.…
Google Drops Review Snippets For Healthcare Web Pages
Google seems to no longer be showing review rich reviews in Google Search when review schema or structured data is added to healthcare web pages.…
Google AI Overviews Add To Calendar Feature
Google is testing allowing AI Overviews to add items to your calendar with an add to calendar link on event dates. I can’t replicate this and the truth is, every time i refresh the queries I am testing on, I …
How to track your AI citations and sources with Semrush
Find the sources that are cited when your brand is missing from AI answers and take action with content or outreach to get more mentions.…
This Is My 50,000 Published Story On Search
50,000 is a big number, so I figured I’d document it here by letting you all know that this “story” is my 50,000th published story for the search industry. Yes, I’ve written 50,000 stories on search and on the search …
Multi-location SEO: How to build a scalable strategy
Multi-location SEO starts with one approved record per branch that feeds its page, Google Business Profile, schema, and listings.…
Google Search Crawl Rate Doc Adds Retry-After HTTP & More
Google has just pushed some updates to the reduce the Google crawl rate documentation. Most of the changes are just organizational to the content on the page but under the “Urgently reduce crawler traffic (for emergencies)” section, Google added new …
Google Email Shares Number Of Preferred Source Subscribers
Google Search Console is sending out emails informing site owners how many people are subscribing or following them as a preferred source on Google. It says “people are choosing domain as a preferred source” and then lists the number of …
Google Search Profiles Expand To India & Canada With Brazil Coming Soon
Google is expanding the Search profiles feature to more countries. Starting today, those in India and Canada are now eligible for a Search profile in Google Search. And soon, Google will also support users in Brazil.…
Nano Banana 2.1 In Google AI Mode In Search
Google released Nano Banana 2.1 today, and it is already working within AI Mode in Google Search. Nano Banana 2.1 is Google’s latest image generation and editing model.…
Daily Search Forum Recap: October 6, 2026
Here is a recap of what happened in the search forums today……
Google Search Console Performance Report Multi-Select Country Filters
Google now lets you check off multiple countries within the Google Search Console country filter in the performance reports. This lets you group countries together, to see how your search performance is doing for multiple countries at once, instead of …
Google Search Generative AI Control Page Adds Top-Level Domain Details
Google has added information to the Search generative AI control page in Search Console about when a child property overrides the parent setting for AI controls.…
Google Ads Call Extensions Includes Advertiser Name
Google Ads is testing displaying the advertiser’s name within the click to call phone number call asset on the sponsored listings. Normally, Google will just show the phone number but in this test, Google is also adding the advertiser’s name.…
