A fantastical Sigmund Freud story…
Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow (with assistance by Mike Kopp)
Verse 1
Hookers and cocaine,
Hookers and cocaine,
Hookers …
A Good Poem
A good poemcaptures the essenceof something, or of everything, in the fewest words possible. Truth does not needto sing, campaign,…
Lightning Bugs
You can tell a true lover by the gifts they give. When you only get them on occasions, dutifully,when millions…
The Al Franken Song
Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow
Verse 1
Now Al Franken is standing next to you at the urinal, what will you do?
You’d like …
A Good Poem
A good poem
captures the essence
of something, or of everything,
in the fewest words possible.
Truth does not need
to sing, campaign, or serenade;
it might take a lifetime to figure out,
but only a sentence to translate.
Craig
The Bottom
The Bottom
I’ve been to the bottom and back.
Sometimes I leave because they kick me out,
other times I get enough sense to leave on my own,
but mostly I can’t remember why or how I left.
Usually I
Lightning Bugs
You can tell a true lover by the gifts they give.
When you only get them on occasions,
dutifully,
when millions of people probably got the same thing,
Love is coerced.
The true lover finds you gifts
randomly, accidentally;
the
Craig’s Ten Motives of Search
I began this list in 2006 (as Chief Search Strategist at Red Bricks Media), and presented it at numerous conferences (such as the 2009 O’Reilly Web 2.0). I also presented this at two Adobe MAX’s, Pubcon, Search Engine …
ChatGPT Showing Two Ads In Footer Of Results
OpenAI seems to have started to show two ads in the footer of the ChatGPT responses. Generally, we have only really seen one ad from one advertiser. Sometimes we’d see two ads from a single advertiser. But now we are …
Google Warns Not To Uninstall/Reinstall Google & YouTube Shopify App
Google has updated us on the Google and YouTube Shopify app issue with uninstalling and reinstalling the app. In short, do not do it, do not uninstall and reinstall the app. Google said it will handle the API transition for …
Google: We Send Billions Of Clicks To Websites Weekly Through AI Search
Nick Fox, Google’s head of search, said on Friday that Google’s AI Mode and AI Overviews – its AI search features – send billions of clicks to websites every week. He said Google Search overall is still sending billions of …
Daily Search Forum Recap: July 20, 2026
Here is a recap of what happened in the search forums today……
6 Digital PR Strategies to Boost AI Visibility
Digital PR is the single most important strategy to win in AI search.
A study by Muck Rack found that 84% of AI citations come from earned media, third-party sources like editorial coverage, reviews, and forums.
In AI search, third-party …
AI visibility is a topic-level game: A study of 50,000 brands in ChatGPT [Study]
Most ChatGPT topics still have no dominant brand. See what 50,000 brands reveal about winning AI visibility at the topic level.…
Google Search Ranking Volatility This Weekend – Around July 18th
Google may have released yet another unconfirmed Google search ranking update this weekend. I am seeing some signs of ranking movement from the third-party Google tracking tools and the SEO chatter spiked a bit this weekend.…
Daily Search Forum Recap: July 17, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web……
Bing Tests Black Magnifying Glass Icon In Search Bar
Microsoft Bing is testing using a black colored magnifying glass in the search bar and box. This is instead of a gray or black outlined icon, the test is a fully colored in icon.…
Google Renamed NotebookLM Useragent To Google-GeminiNotebook
As many of you know, Google has user-triggered fetchers including Google-NotebookLM. But with NotebookLM being renamed to Gemini Notebook, Google had to update the user agent name of Google-NotebookLM to Google-GeminiNotebook.…
Google StoreBot Accessibility Issues Help Document Updated
Google has updated the help document named How to fix: Google StoreBot crawler can’t access your in-store product page. The document has a number of big updates with a lot of clarifications including the user-agents, checking robots.txt, blocking IP addresses, …
Google Ads Making Broader Smart Bidding Updates? Google Says No.
The PPC community has been going wild over the change that is coming to Google Ads around bidding for campaigns limited by budget on August 18th. There is some belief that this is going to be a broader smart bidding …
Did Google Maps Turn Off OpenTable Reservations?
Google has removed its help document named “Make OpenTable reservations in Google Maps” yesterday. It looks like that implies that Google Maps removed the integration it has with restaurant listings and making reservations with OpenTable.…
Search News Buzz Video Recap: Google 7/11 Update, Bing Penalties, Google Images, AI Overviews AI Images, Google Ads Updates, ChatGPT Ads Features & Apple Maps
This week, we saw some Google Search ranking volatility around July 11th, so I called it the 7-Eleven update. Bing said it does not do one-off search penalties because it is not scalable. Google Images celebrated its 25th anniversary……
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.…
Daily Search Forum Recap: July 16, 2026
Here is a recap of what happened in the search forums today……
Google: Discovered vs Crawled Not Indexed Quality Issues & AI-Generated Content
Google’s John Mueller and Martin Splitt spoke about the Google Search Console indexing report in its latest Search Off the Record podcast. One item was on how quality issues, including low-quality AI-generated content, can result in those pages not being …
