Craig Hordlow

Google seems to be showing fewer and fewer PDF files, and when it does show PDF files, it seems not to show them from some pretty important sites, like IRS.gov, New York State, and some others. But in some cases …

Here is a recap of what happened in the search forums today……

Google’s John Mueller said on Bluesky that there is nothing special for one to do for generative AI responses within Google Search. He wrote, “from our POV there’s nothing really special you need to do for generative AI responses in …

Gary Illyes from Google reiterated this morning that Googlebot, Google’s crawler, does not parse JSON files. Instead, Googlebot just downloads the files and then the indexer does the rest.…

Google seems to be showing AI Overviews at the top of the search results page when you specifically search for stock price queries – such as for [GOOG stock] or [MSFT stock] and so on. I was able to replicate …

Google Ads is testing loading the sponsored results in the mobile search results interface with an animation. It shows that Gemini is also involved by saying, “Evaluating sponsored results” and has a Google and Gemini logo as the ads load …

Google sent out emails to some advertisers notifying them that starting October 1st, Google Local Service Ads will charge for some missed and subsequent calls over the platform. “On October 01, 2026, we are updating how and when you are …

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google fixed two bugs, the favicon bug and the crawl stats bug in …

Google has updated the Google Ads help document for About Maximize conversion value bidding with a number of changes. The change that stood out the most was Google lowering the conversion cycles requirement from three cycles to one or two …

Typically, when Google highlights phrases in a featured snippet or AI Overview within Google Search, the highlighter color is blue. We’ve seen Google test other colors before, but here is a new one – a pink highlight.…

Google sent out an email to Google Merchant Center advertisers and users that the minimum size for product images is going up to 500 x 500 pixels starting on January 31, 2027. Google recommends at least 1500×1500 pixels or above, …

Google is aware of and in the process of addressing an issue where reviews are missing after a Google Business Profile gets reinstated after it was suspended. Google is reportedly actively working on a resolution but there is no estimated …

Google has made some minor updates to the canonicalization help documents including the What is canonicalization and Fix canonicalization issues. I am not sure if anything fundamentally is different on the page outside of making it easier to understand and …

Google has fixed two bugs this weekend related to Google Search. The first is the bug with many favicons not showing up in the Google Search result snippets. The second is the bug with two days of data missing from …

The crawl stats report within Google Search Console has a data gap again. This time the crawl stats report is missing August 15 and 16th crawl data. Normally, Google can fix the data but Google has not yet fixed it.…

Here is a recap of what happened in the search forums today……

Microsoft Advertising sent out emails yesterday announcing changes coming to Max CPC bidding. Microsoft wrote, “Max CPC will no longer be available when creating new non-portfolio campaigns” after October 1, 2026.…