Craig Hordlow

Google Search has just updated its favicon documentation to now specify that Googlebot must be able to follow redirects from the homepage to the page where the favicon is specified. The document also explicitly says that these URLs must not …

Here is a recap of what happened in the search forums today……

Google Ads said it will update its Child Sexual Abuse and Exploitation (CSAE) ads policy this coming January. Google said this is being done as part of a “redesign of the policy, and to improve protections, clarity and transparency.”…

Google is testing placing dotted underlined links in the sponsored results ad descriptions. When you click on them, you go to the ad destination’s URL, like you would if you clicked on the title of the ad.…

Google’s John Mueller kind of downplayed the importance of the freshness of the Google Search Console page indexing report. He said on Reddit, in response to my coverage of the report’s recent slowness, that “it can feel like it’s important …

Google advertisers are struggling to agree on whether a specific local ad unit in Google Search is a Local Service Ad or another type of local Google ad.…

I know I just reported on an unconfirmed Google Search ranking update from this past Saturday, October 24th. But I am now seeing a larger spike in volatility, along with an increase in SEO community chatter around another unconfirmed update …

Google has updated its Prevent user-generated spam on your site and platform help document to specify “tools that let users publish shared pages, generated content, or web apps.” The update explicitly includes platforms and tools that let users create shared …

Here is a recap of what happened in the search forums today……

Google has published a new help document named About Review summaries that explains that “review summaries on Search are AI-powered summaries of online reviews that appear directly as part of your Search ads.” We have seen AI-generated summaries for sponsored …

OpenAI seems to be rolling out a new ad format for some ChatGPT Ad units that have a Learn more link, that is dotted and underlined, and also with an arrow going upwards. And in some cases, ChatGPT Ads seem …

AI Overviews now show up for over 80% of Google Searches, that is up from 50% in June of last year and about 15% from the year before that. This is from recent data from Semrush, SE Ranking, and seoClarity.…

Google Ads updated its frequently asked questions page for AI Max search campaigns with a section on 1-click AI Max experiments. Google wrote in the document, “If your account is eligible, you may find a 1-click experiment recommendation on your …

Google is reportedly testing disabling the ability to click on the sources button in the Google Discover card of articles. Normally, when you click on the sources, it will open up a new screen with all the source articles and …

This past Saturday, October 24th, we saw some significant ranking volatility captured by many of the third-party Google tracking tools. There was also some heavy chatter within the SEO industry about ranking movement and Google traffic changes over the past …

Here is a recap of what happened in the search forums today……