A fantastical Sigmund Freud story…
Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow (with assistance by Mike Kopp)
Verse 1
Hookers and cocaine,
Hookers and cocaine,
Hookers …
A Good Poem
A good poemcaptures the essenceof something, or of everything, in the fewest words possible. Truth does not needto sing, campaign,…
Lightning Bugs
You can tell a true lover by the gifts they give. When you only get them on occasions, dutifully,when millions…
The Al Franken Song
Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow
Verse 1
Now Al Franken is standing next to you at the urinal, what will you do?
You’d like …
A Good Poem
A good poem
captures the essence
of something, or of everything,
in the fewest words possible.
Truth does not need
to sing, campaign, or serenade;
it might take a lifetime to figure out,
but only a sentence to translate.
Craig
The Bottom
The Bottom
I’ve been to the bottom and back.
Sometimes I leave because they kick me out,
other times I get enough sense to leave on my own,
but mostly I can’t remember why or how I left.
Usually I
Lightning Bugs
You can tell a true lover by the gifts they give.
When you only get them on occasions,
dutifully,
when millions of people probably got the same thing,
Love is coerced.
The true lover finds you gifts
randomly, accidentally;
the
Craig’s Ten Motives of Search
I began this list in 2006 (as Chief Search Strategist at Red Bricks Media), and presented it at numerous conferences (such as the 2009 O’Reilly Web 2.0). I also presented this at two Adobe MAX’s, Pubcon, Search Engine …
Daily Search Forum Recap: March 6, 2026
Here is a recap of what happened in the search forums today……
Bing With Asian Owned Labels On Microsoft Ads
A few years ago, Microsoft Advertising the support of Asian owned labels and attributes on its search ads within Bing. Google has a similar attribute, by the way. Honestly, I’ve never seen the label on Bing, until now.…
Bing Search Tests Go To Shopping Button
Microsoft is testing a “Go to Shopping” button within the Bing Search results. This is instead of the narrower shopping section that shows shopping results by just says “see all.”…
Search News Buzz Video Recap: Google Heat Continues, AI Mode Recipe Link Cards, ChatGPT Web Search With Fewer Links & AI-Generated Search Landing Pages
This week, we continue to see ongoing heated Google Search volatility. I posted the big Google webmaster report for March 2026. Google AI Mode added more links to recipe sites. Google AI Mode has this recipe widget but is that …
Google: Most Sites Don’t Need To Disavow Links But That’s Not All Sites
Google’s John Mueller again spoke about the disavow link file. This time he said that while “most sites don’t need it, he added but “that’s not all sites.” Some sites may indeed need to disavow links.…
Google Local Service Ads Won’t Credit Calls For Existing Clients (Not Lead)
Google Local Service Ads can be super expensive; each call or click can cost hundreds of dollars. Which is why Google has generally been good about refunding for mistaken leads or issues with those leads.…
Google Ads Customer Match Data Uploads Changes Coming April 1
Google sent out emails to some advertisers about changes coming to the Customer Match uploads in the Google Ads APl. After April 1, 2026, those data uploads are no longer going to work in the Google Ads API and must …
Agentic Commerce Is Here: What It Means for the Ecommerce Industry
Agentic commerce is changing online shopping. Learn what it is, how it works, and how to prepare your business for it.…
Fintech in AI Search: How to Be the Trusted & Featured Brand
Fintech in AI search plays by much stricter rules.
Because it’s a Your Money or Your Life category, products must clear higher verification thresholds before AI mentions you:
- Is your product legitimate?
- Are your fees and protections explicit?
- Do other
How to Optimize Your Product Pages for AI Visibility
AI has changed the way people shop.
58% of consumers now use GenAI tools instead of traditional search to find products.
Imagine your customer runs a simple query in Google’s AI Mode: “Winter jackets for women.”
Instead of a long …
Daily Search Forum Recap: March 5, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google AI Mode has better link cards to recipe sites now……
How AI Tools Influence the Modern Buyer Journey: A Survey of 1,000+ US Consumers
AI is reshaping how people discover and buy products. Our survey of 1,000+ U.S. shoppers reveals how AI influences research, brand discovery, and purchases.…
Google Adds Build to Order Attribute For Vehicle Listings
Google has added a new attribute to the Google Merchant Center availability options within vehicle listings. The new one is named “Build to order” and only works for Google Vehicle ads.…
Google AI Overviews Expandable Drop Downs
Google seems to be rolling out a new format for some of the AI Overviews it shows within search. This format shows a drop-down, expandable, accordion-style interface that you can expand to show more.…
Google AI Mode Adds More Links To Recipe Sites
Google announced it updated AI Mode to link to more recipe sites and bloggers. “Starting today, when you search for meal ideas like ‘easy dinners for two,’ you can tap on the dish to see links to relevant recipe sites, …
Google AI Mode Recipe Widget Sucks Searchers Into AI Frankenstein Recipes
Google is testing a new AI Mode widget within the main search results that drives searchers away from the core search results and recipe listings/cards and into AI Mode, which then shows those horrible AI-generated Frankenstein recipes.…
Loading Content With JavaScript Does Not Make It Harder For Google Search
Google has removed a whole section from its JavaScript SEO documentation because it was outdated and Google says loading content with JavaScript does not make it hard for Google Search.…
