A fantastical Sigmund Freud story…
Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow (with assistance by Mike Kopp)
Verse 1
Hookers and cocaine,
Hookers and cocaine,
Hookers …
A Good Poem
A good poemcaptures the essenceof something, or of everything, in the fewest words possible. Truth does not needto sing, campaign,…
Lightning Bugs
You can tell a true lover by the gifts they give. When you only get them on occasions, dutifully,when millions…
The Al Franken Song
Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow
Verse 1
Now Al Franken is standing next to you at the urinal, what will you do?
You’d like …
A Good Poem
A good poem
captures the essence
of something, or of everything,
in the fewest words possible.
Truth does not need
to sing, campaign, or serenade;
it might take a lifetime to figure out,
but only a sentence to translate.
Craig
The Bottom
The Bottom
I’ve been to the bottom and back.
Sometimes I leave because they kick me out,
other times I get enough sense to leave on my own,
but mostly I can’t remember why or how I left.
Usually I
Lightning Bugs
You can tell a true lover by the gifts they give.
When you only get them on occasions,
dutifully,
when millions of people probably got the same thing,
Love is coerced.
The true lover finds you gifts
randomly, accidentally;
the
Craig’s Ten Motives of Search
I began this list in 2006 (as Chief Search Strategist at Red Bricks Media), and presented it at numerous conferences (such as the 2009 O’Reilly Web 2.0). I also presented this at two Adobe MAX’s, Pubcon, Search Engine …
7 Website Marketing Strategies for 2026
Website marketing in 2026 no longer works the way it used to.
Traditionally, it meant promoting your site to attract visitors and turn them into customers.
Your website is still central. But much of the customer journey now happens beyond …
ChatGPT Ads Expanding To 31 European Countries
OpenAI announced it is expanding its ChatGPT Ads service and product to 31 European countries. These countries include Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands, and Austria.…
Daily Search Forum Recap: August 19, 2026
Here is a recap of what happened in the search forums today……
Google Trends Gains Explore Maps & Regional Breakdown
Google Trends has added two new features this morning, explore maps and regional breakdown.
Google said it “designed new interactive maps for clearer data storytelling……
Google Business Profiles Testing Revamped Q&A Feature
Google seems to be testing a revamped and updated Q&A feature for Google Business Profiles (GBP). There is an added Q&A button in the GBP dashboard in Google Search and a flow that prompts you with yes or no responses …
Google Search Video Carousel Showing Less Often
Google seems to be showing the video carousel within Google Search a lot less often. Semrush had the video carousel showing up in Google Search at just over 30% of queries but now it is under 20% of the time. …
Google Ads Bidding Option For Customer Retention Loyalty Program Members
Google Ads is now letting you bid more using the customer retention option named “Loyalty program members.” This gives you the option to (a) Bid higher for loyalty program members and (b) Show member benefits to loyalty program members in …
Google: We Do Not Roll Out Updates Prior To The Announcement
Google’s John Mueller reiterated what Google has said numerous times already, that Google does not wait to announce the update. When Google begins rolling out the search update, whether a core or spam update, it will announce it shortly after …
Brand Mentions in 2026: How to Earn and Track Them Across the Web
You can have an impressive website, great content, and a seamless user experience.
But you might still be invisible to search engines and AI tools.
That’s because Google and ChatGPT don’t just look at your website. They also look at …
Microsoft Clarity adds an AI Scrape-to-Referral Ratio
Microsoft Clarity‘s AI Scrape-to-Referral Ratio compares what AI crawlers take from your site with what they send back.…
Google August 2026 Spam Update Has Been Unleashed
Google has just announced the release of the August 2026 spam update and said it should only take a few days to roll out. This is a global update and is expected to impact all languages. This only impacts sites …
Daily Search Forum Recap: August 18, 2026
Here is a recap of what happened in the search forums today……
Google Related Searches For With Underline Hyperlink
Google is testing underlining and maybe hyperlinking the word in the related searches for section of the search results. Normally, that section is not underlined, but for some reason, Google is testing underlining the query.…
You Can Now Edit Your Handle On Google Search Profiles
As expected, Google is now enabling those with Google Search Profiles to edit their handle, their short name. This is available by going to your Google Search Profile, click Edit profile and then next to your @handle, click Edit.…
Google Search Will Eventually Support HTTP QUERY Method
Gary Illyes from Google said Google Search will eventually support the new HTTP QUERY method. He said as the “ecosystem catches up” Google will then support the HTTP QUERY method.…
Google AdSense Will Stop Euro-Denominated Check Payments August 7
Google is dropping support for Euro-denominated check payments for AdSense publishers after August 7, 2026. Google wrote this as a note in this document saying, “Effective August 7, 2026, Google will no longer support Euro-denominated check payments. If you’re receiving …
ChatGPT Ads Switching Advertisers On Load
Sometimes when you look at the ads within OpenAI’s ChatGPT, you might notice an ad from one advertiser first loads and then it quickly blinks and loads a different advertiser. I suspect this is a bit of a deficiency with …
