A fantastical Sigmund Freud story…
Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow (with assistance by Mike Kopp)
Verse 1
Hookers and cocaine,
Hookers and cocaine,
Hookers …
A Good Poem
A good poemcaptures the essenceof something, or of everything, in the fewest words possible. Truth does not needto sing, campaign,…
Lightning Bugs
You can tell a true lover by the gifts they give. When you only get them on occasions, dutifully,when millions…
The Al Franken Song
Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow
Verse 1
Now Al Franken is standing next to you at the urinal, what will you do?
You’d like …
A Good Poem
A good poem
captures the essence
of something, or of everything,
in the fewest words possible.
Truth does not need
to sing, campaign, or serenade;
it might take a lifetime to figure out,
but only a sentence to translate.
Craig
The Bottom
The Bottom
I’ve been to the bottom and back.
Sometimes I leave because they kick me out,
other times I get enough sense to leave on my own,
but mostly I can’t remember why or how I left.
Usually I
Lightning Bugs
You can tell a true lover by the gifts they give.
When you only get them on occasions,
dutifully,
when millions of people probably got the same thing,
Love is coerced.
The true lover finds you gifts
randomly, accidentally;
the
Craig’s Ten Motives of Search
I began this list in 2006 (as Chief Search Strategist at Red Bricks Media), and presented it at numerous conferences (such as the 2009 O’Reilly Web 2.0). I also presented this at two Adobe MAX’s, Pubcon, Search Engine …
Only 22% of marketers have fully integrated AI search and SEO. They’re pulling ahead. [Study]
AI search is the new SEO for most marketers. But their workflows haven‘t caught up yet. Survey of 481 marketers.…
Social media SEO: How to show in search, social, and AI
Social media SEO involves improving your social presence to appear across multiple search surfaces.…
Google Hotel Ads Drops Several Bid Adjustments – A Bug?
Google Hotel Ads may have dropped several bid adjustments, or maybe it is a bug. Bid adjustments such as day of the week check-in, advanced purchase, check-in date, length of stay and maybe some others are no longer showing up …
Yahoo Scout Slighted By Microsoft Scout? And More on Microsoft Web IQ.
Microsoft held its Microsoft Build event and announced Web IQ, a search engine platform for AI-agents and so many other AI enhancements. But what gave me a double-take was Microsoft Scout. I mean, didn’t Yahoo just announce Yahoo Scout in …
ChatGPT Multi-Advertiser Placements & Ads Manager Updates
OpenAI sent out an email to advertisers announcing some new ad unit tests, specifically multi-advertiser placements in ChatGPT. OpenAI also announced new updates to the ChatGPT Ads Manager to help advertisers manage their ads and control targeting.…
Google Adding More Link Cards To AI Responses
Google may be adding more link cards to the sidebar of the Google AI responses. Specifically, Google AI Mode and AI Overviews are testing showing more citation/link cards on the side of the AI response.…
Google Search Console AI Performance Report & AI Blocking Controls (Limited)
Google has announced the new Search Console Search Generative AI performance reports and a toggle to block your site from showing in AI responses. This is available currently only for a small subset of UK site owners, but it will …
Daily Search Forum Recap: June 2, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web……
How to get your website indexed by Google
Learn to check if Google has indexed your site and what to do if not, so you can show in search results.…
Google Discover Showing Threads Posts More Often?
Google Discover may be showing Threads (the Facebook Twitter alternative social network) more often in the feed. Threads is not shown as much as YouTube or X but it seems to have grown significantly and surpassed TikTok and Instagram.…
Microsoft: AI Summarizes Results, Reducing Clicks & Website Visits
James Murray, Global Product Storytelling Lead, Generative AI at Microsoft, gave a webinar named How to successfully navigate the human, LLM, and agentic web last week. He had a slide come up at about the 9 minute and 30 second …
Google May 2026 Core Update Volatility Hits Hard Again June 2nd
Just when I thought the Google search volatility would start to cool, I am seeing another spike in huge search ranking volatility today – June 2nd……
Google Ads Terms of Service Updated For AI Changes After 8 Years
Google has updated the Google Ads Terms of Service (TOS) in the area of policy, payment, and liability. The changes incorporate AI-related changes to Google Ads and more changes. I believe the last time Google updated these TOS was 8 …
Google May 2026 Core Update Has Completed Rolling Out
Google’s May 2026 broad core update has officially completed rolling out. Google announced this via X this morning and the Search Status Dashboard has been updated to document the rollout. It took less than 12 days to roll out, and …
Google AdSense New Full IP Address Sharing
Google announced a new feature in Google AdSense to share the full IP address in bid requests. Google said that full IP addresses are indicated by many buyers to be an important signal, so there is a new setting to …
Daily Search Forum Recap: June 1, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google May 2026 core update was super heated over the weekend……
New SER Volatility Aggregator Chart & Backend Update
The Search Engine Roundtable Google volatility aggregator tool is finally live. This takes the volatility scores from the tools I use for my Google update stories and aggregates them into one score. You can then click in for more detail …
