Craig Hordlow

Here is a recap of what happened in the search forums today……

Google Ads seems to be rolling out a new customer match option named “enhanced matching.” Google writes this allows you to “Expand your audience reach with your consented user lists.” Google will then “match your consented users with publishers’ consented …

Google Ads can now help you find sitelinks for your ad extensions. A new feature within the Google Ads advertiser console will now suggest new sitelinks to add to your ads.…

As you know, Google does smaller core updates and algorithm search updates all the time without announcing them. So why does Google announce some of those updates and not the others. Well, as Google told us before, Google announces the …

Google has released version 25.1 of the Google Ads API, this is a minor release with several of updates. This update includes text disclaimer assets, AI Max tracking, Brand and Conversion Lift measurements, brand sentiment insights, and several more features …

In the past couple of days, I have seen a spike in the number of complaints around favicons disappearing from the Google Search result snippets. The complaints started a couple of days before Google’s August 2026 spam update, so I …

Microsoft Advertising is rolling out AI Max globally and to all advertisers. If you log in to your Microsoft Advertising account, you should be able to toggle on the AI Max setting for your search campaigns.…

In 2018, Google launched Google Posts Insights, a way to see how many views and clicks a Google Post within Google Business Profiles received. Google discontinued and sunset that feature in January 2023. Now, it seems Google is testing bringing …

OpenAI announced it is expanding its ChatGPT Ads service and product to 31 European countries. These countries include Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands, and Austria.…

Here is a recap of what happened in the search forums today……

Google Trends has added two new features this morning, explore maps and regional breakdown.

Google said it “designed new interactive maps for clearer data storytelling……

Google seems to be testing a revamped and updated Q&A feature for Google Business Profiles (GBP). There is an added Q&A button in the GBP dashboard in Google Search and a flow that prompts you with yes or no responses …

Google seems to be showing the video carousel within Google Search a lot less often. Semrush had the video carousel showing up in Google Search at just over 30% of queries but now it is under 20% of the time. …

Google Ads is now letting you bid more using the customer retention option named “Loyalty program members.” This gives you the option to (a) Bid higher for loyalty program members and (b) Show member benefits to loyalty program members in …

Google’s John Mueller reiterated what Google has said numerous times already, that Google does not wait to announce the update. When Google begins rolling out the search update, whether a core or spam update, it will announce it shortly after …