Craig Hordlow

Google’s Martin Splitt and John Mueller just posted a Search Off the Record podcast on the topic of PDFs, it is named PDFs in Search: Indexing, AI & Pitfalls. It goes over how PDFs are converted for crawling and indexing, …

Google announced Gemini 4 Argon a couple of weeks ago and today announced that it is now an option in Google Search via AI Mode for Google AI Pro and Ultra subscribers globally.…

Microsoft Bing just announced a new addition to the AI performance reports in Bing Webmaster Tools named Topics Portfolio. Topics Portfolio shows you the “presence is distributed across themes, how much demand each theme represents, how competitive each theme is …

Here is a recap of what happened in the search forums today……

There are reports of an error in Google Merchant Center with video uploads getting stuck in the “preview processing” status. This causes the videos to look static both in your product listings in Google Search and other surfaces.…

The date picker in the performance reports in Google Search Console seems to be currently broken. The end date seems to be stuck in 1969 and when I try to change it, it says “Date can’t be after 1969-12-31.”…

Google posted a new job posting to hire a Principal, UX, Search Discover who will lead efforts to transform Google Discover into a “proactive, hyper-personalized concierge experience.”…

Google may show “certain pharmaceutical products” and pharmaceutical drugs within ads in AI Mode and AI Overviews. A Google spokesperson told Adweek it has “recently expanded to include certain pharmaceutical products” within these surfaces.…

I spotted a thread on Reddit that seemed off from an SEO perspective. A site owner said he switched to a new domain four months ago, Google indexed and served the new domain but then all of a sudden, Google …

I am sad to report that Nick Wilsdon has passed away yesterday, October 11, 2026. Nick Wilsdon has been in the SEO industry for over two decades and was a close friend to many in the search marketing industry.…

Here is a recap of what happened in the search forums today……

Google has updated its Google Merchant Center low image quality help document to now say that poor image quality will not stop those products from showing in Google Search or Google Ads.…

Microsoft announced Microsoft-Decision-1 last week and it is already being experimented with in both Bing Search and Copilot. Microsoft-Decision-1 is a “decision-scoring model delivers top performance in latency and quality on structured decision tasks to outperform both LLMs and other …

Yes, Google often shows AI Overviews when Google Search cannot match specific web pages or when it thinks your query is a typo. In fact, Google AI Overviews can respond by saying, “It looks like your message might have been …

Google seems to be successfully blocking enough of the attempts of scrapers from trying to scrape data from its search results page over the past few weeks than it has in a long time. We reported this a few weeks …

Google is testing using AI to come up with suggested goals and assets for your Google Ads campaigns. Google has confirmed this is a current test.…