Craig Hordlow

Google announced it is transitioning the Google Local Service Ads platform into the main Google Ads platform throughout this year. With that, Google is making a new and specialized Performance Max campaign type optimized specifically for pay-per-lead goals for these …

Google made several changes to the About Performance Max campaigns help document. Most of it just seems like grammatical updates but Google did update the Text customization section to say “Google AI generates headlines and descriptions from your landing page …

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Local Service Ads are transitioning to the main Google Ads platform……

Microsoft Bing is testing an open button that says the site domain and when clicked, shows you sitelinks from that domain on the right side. You can then close out the sitelinks, if you want, or click on them.…

Microsoft seems to be testing a new image section in the Bing Search shopping panel. Sometimes Bing will add a section at the top of the page for shopping results, here is an image section within that panel.…

Google Ads is testing a new bulk linking option to attach your Google Analytics account to multiple Google Ads accounts. Google has this new prompt that says “Save Time with Bulk Linking” and Link with more Google Ads accounts.…

OpenAI seems to have started to show two ads in the footer of the ChatGPT responses. Generally, we have only really seen one ad from one advertiser. Sometimes we’d see two ads from a single advertiser. But now we are …

Google has updated us on the Google and YouTube Shopify app issue with uninstalling and reinstalling the app. In short, do not do it, do not uninstall and reinstall the app. Google said it will handle the API transition for …

Nick Fox, Google’s head of search, said on Friday that Google’s AI Mode and AI Overviews – its AI search features – send billions of clicks to websites every week. He said Google Search overall is still sending billions of …

Here is a recap of what happened in the search forums today……

Google may have released yet another unconfirmed Google search ranking update this weekend. I am seeing some signs of ranking movement from the third-party Google tracking tools and the SEO chatter spiked a bit this weekend.…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web……

Microsoft Bing is testing using a black colored magnifying glass in the search bar and box. This is instead of a gray or black outlined icon, the test is a fully colored in icon.…

As many of you know, Google has user-triggered fetchers including Google-NotebookLM. But with NotebookLM being renamed to Gemini Notebook, Google had to update the user agent name of Google-NotebookLM to Google-GeminiNotebook.…

Google has updated the help document named How to fix: Google StoreBot crawler can’t access your in-store product page. The document has a number of big updates with a lot of clarifications including the user-agents, checking robots.txt, blocking IP addresses, …