A fantastical Sigmund Freud story…
Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow (with assistance by Mike Kopp)
Verse 1
Hookers and cocaine,
Hookers and cocaine,
Hookers …
A Good Poem
A good poemcaptures the essenceof something, or of everything, in the fewest words possible. Truth does not needto sing, campaign,…
Lightning Bugs
You can tell a true lover by the gifts they give. When you only get them on occasions, dutifully,when millions…
The Al Franken Song
Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow
Verse 1
Now Al Franken is standing next to you at the urinal, what will you do?
You’d like …
A Good Poem
A good poem
captures the essence
of something, or of everything,
in the fewest words possible.
Truth does not need
to sing, campaign, or serenade;
it might take a lifetime to figure out,
but only a sentence to translate.
Craig
The Bottom
The Bottom
I’ve been to the bottom and back.
Sometimes I leave because they kick me out,
other times I get enough sense to leave on my own,
but mostly I can’t remember why or how I left.
Usually I
Lightning Bugs
You can tell a true lover by the gifts they give.
When you only get them on occasions,
dutifully,
when millions of people probably got the same thing,
Love is coerced.
The true lover finds you gifts
randomly, accidentally;
the
Craig’s Ten Motives of Search
I began this list in 2006 (as Chief Search Strategist at Red Bricks Media), and presented it at numerous conferences (such as the 2009 O’Reilly Web 2.0). I also presented this at two Adobe MAX’s, Pubcon, Search Engine …
Daily Search Forum Recap: May 20, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
I covered all the Google Search related news from Google I/O including the …
Google unveils Gemini 3.5 Flash and a redesigned ‘intelligent Search box’
Google‘s Gemini 3.5 Flash and intelligent Search box are live. Here‘s what it means for search visibility.…
Microsoft Advertising Updates Import Center, Cross-Account Portfolio Bidding & Bidding Strategy Report
Microsoft Advertising announced its monthly releases, and they include updates to the import center, cross-account portfolio bidding, bidding strategy reports, and custom column conversion metrics (that one we covered earlier).…
Google Adult Property Added To Merchant Listing & Product Variant
Google added the hasAdultConsideration property to the Merchant listing and Product variant documentation, and it is now officially supported and listed as a recommended property for both Merchant listing and Product variant structured data with Google Search.…
Google Search Now Powered By Gemini 3.5 Flash With New Agentic Features
Google Search is now using Gemini 3.5 Flash to power AI Mode globally and also there are several new agentic features in and coming to Google Search. These agentic features include information agents, agentic coding, personal intelligence is expanding and …
Google Tests Preferred Sources Label In AI Mode Citations
Google is now testing adding the Preferred Sources label in the AI Mode links and citations. It is unclear if Google is showing this link in this AI Mode response because it is a preferred source or if it is …
Google’s New Search Bar, The Intelligent Search Box
Google has released the first major update to the search bar, the search box, ever – Google is calling it the intelligent Search box. We saw variations of this being tested over the past year, and now it is officially …
How to measure and report on AI search visibility (what actually matters)
Learn how to measure AI search visibility, track citations and mentions, report progress to leadership, and connect visibility gains to traffic, leads, and ROI.…
GA4 adds AI Assistant channel for referral tracking
Google Analytics 4 now classifies traffic from ChatGPT, Gemini, and Claude under a new AI Assistant channel.…
Daily Search Forum Recap: May 19, 2026
Here is a recap of what happened in the search forums today……
Google publishes guide to optimizing for generative AI search
Google‘s first consolidated AI optimization guide gives guidance on ways to optimize for Google’s generative AI features.…
Microsoft Clarity New AI Citations Report
Microsoft, not to be outdone by Google, added AI citations to Microsoft Clarity, its web analytics tool. This report shows how your content is referenced in AI-generated answers.…
OpenAI / ChatGPT Has A Web Cache
OpenAI’s ChatGPT web search feature does offer a web cache, an offline, locally stored version of web pages that have been previously crawled. This should not come as a surprise, as all search engines store cached versions of web pages …
Bing Tests New Fonts, Links & Products Within Copilot Answers
Microsoft is running a number of tests and experiments for Bing Search and the Copilot answers within Bing Search. These tests include font changes, link updates, product results and more.…
Google I/O 2026 Search Ranking Volatility & Update
Today is Google I/O, where Google announces many of its new features across its products, including Google Search. It is not uncommon to see Google search ranking volatility spike around Google I/O, and that is exactly what we are seeing …
Google Adds Markdown Files To Help Docs But Not Used For Search
Google has added markdown files, .md.txt files, to the Google Search help documents. But John Mueller from Google said that these are not being used for Search or generative AI responses in Search.…
Daily Search Forum Recap: May 18, 2026
Here is a recap of what happened in the search forums today……
