Craig Hordlow

Here is a recap of what happened in the search forums today……

Microsoft has released the ability to adjust and appeal disapproved assets in bulk. This feature is named Bulk edit disapproved assets and should be live globally in all Microsoft Advertising accounts.…

A month ago, Google said it would now label ads created or edited with AI with an AI label within the ad or on the ad itself (depending on the region). We soon saw those AI labels roll out on …

Google has updated its guidelines for representing your business on Google in the Google Business Profiles help documentation to add a new rule. Google said for your business name you cannot repeat “the same business name in multiple scripts or …

Google’s Gary Illyes said that hreflang alternates, hreflang URLs are not “indexed in the proper sense.” In short, Google just keeps the hreflang URL as alternate URLs. So the URL is not what is getting the page indexed, it is …

Meta, the social media company that operates Facebook, Instagram, WhatsApp, Messenger, and Threads, is allegedly crawling the web and in the process of building its own search engine. Pieter Levels posted about this pattern on X and wrote, “Meta is …

This week, we covered two unconfirmed Google search ranking updates, one mid-week and one over the weekend – some were pretty big. Google said Reddit gets no special preference in its search rankings or AI results……

Here is a recap of what happened in the search forums today……

Gary Illyes from Google said that Google’s crawlers do not only send HTTP requests such as GET and POST but also for HEAD, OPTIONS, PUT, PATCH, and DELETE. He said the latter make up for less than 1.5% of the …

Google Ads added a “View call report” link in the Phone Call conversions leads report. This makes it easier to jump to the details of what makes up the metrics of that report and gives you access to that data …

Earlier this week, OpenAI sent an email to advertisers about new ChatGPT Ads Manager product updates. These updates include testing a new multi-product carousel format for product feed campaigns, plus a number of updates to the ad manager itself.…

Google Ads will begin migrating or “upgrading” Automatically created assets and campaign-level broad match setting to AI Max starting on September 1, 2026. We knew this was coming and now the process is soon going to begin.…

Google Ads is rolling out a new customer acquisition option named “Report on new customers acquired.” This lets you “Drive purchases from new and existing customers without changing bidding,” according to Google.…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

We are seeing big changes and swings with the Google Search results……

Microsoft Advertising is rolling out a new feature for advertisers to allow you to exclude Audience ads placements within Performance Max campaigns. There is a new setting named “Excluded content terms” within Audience Ads.…

Ginny Marvin, the Google Ads Liaison, posted a video Q&A on the upcoming bidding update coming on August 17th. As you know, these bidding changes are causing a big stir within the PPC industry and Ginny wanted to answer some …

Google announced a number of big changes within its executive AI leadership ranks, including Jeff Dean leaving Google after 27 years, Demis Hassabis stepping down as Google DeepMind CEO to be its chair, and Koray Kavukcuoglu taking over many of …