“Hookers and Cocaine”

The Al Franken Song

A Good Poem

The Bottom

Lightning Bugs

Craig’s Ten Motives of Search

Daily Search Forum Recap: April 24, 2026

New: Google Won’t Use Spam Reports With Personally Identifying Information

Google To Fix AI Mode Bug Where It Changes Title Links

Liz Reid Of Google Interviewed By Bloomberg On Google Search & AI

Search News Buzz Video Recap: Heated Google Ranking Volatility, Commodity Content, Getting SEO Right, Search Ads

“Hookers and Cocaine”

A fantastical Sigmund Freud story…

Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow (with assistance by Mike Kopp)

Verse 1
Hookers and cocaine,
Hookers and cocaine,
Hookers …

The Al Franken Song

Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow

Verse 1
Now Al Franken is standing next to you at the urinal, what will you do?
You’d like …

A Good Poem

Gothic style painting of man writing poem, circa 1825.

A good poem
captures the essence
of something, or of everything,

in the fewest words possible.

Truth does not need
to sing, campaign, or serenade;
it might take a lifetime to figure out,
but only a sentence to translate.

Craig

The Bottom

Picture of a tavern with empty bar stools
The Bottom

I’ve been to the bottom and back.

Sometimes I leave because they kick me out,
other times I get enough sense to leave on my own,
but mostly I can’t remember why or how I left.

Usually I

Lightning Bugs

Lightening Bugs | Craig Hordlow

You can tell a true lover by the gifts they give.

When you only get them on occasions,
dutifully,
when millions of people probably got the same thing,

Love is coerced.

The true lover finds you gifts
randomly, accidentally;
the

Daily Search Forum Recap: April 24, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google now won’t use spam reports with personal identifiable information. Google’s head of …

Google On Publishing Commodity Content

Danny Sullivan from Google spoke at the Google Search Central event in Toronto a couple of days ago and a few of his slides spoke about it is important to produce “unique, authentic and non-commodity content.” And then Sullivan dug …

Google Ads API Version 24 Now Available

Google has released version 24 of the Google Ads API, this is a major release with dozens of updates. This update includes changes to Demand Gen, travel feeds, conversion types, shopping, reporting, videos, and much more.…

Microsoft Advertising Releases New AI Features

Microsoft Advertising has announced the launch of several new AI features and upgrades across the ad platform. This is to “To help businesses succeed across all three eras of the human, LLM, and agentic web,” Microsoft wrote.…