Craig Hordlow

Here is a recap of what happened in the search forums today……

Google will soon support dark mode in Google Search Console. Ariel Kroszynski, a Senior Software Engineer at Google, announced this at the Google Search Central Live Deep Dive Europe 2026 in Barcelona last week.…

Google Ads has a new AI campaign localization tool for Search campaigns (beta), at least according to a new help document I found late last week. “You can use the AI campaign localization tool to quickly localize entire Search campaigns …

Gary Illyes from Google reportedly presented new data from Google Search on how long Google for crawling, indexing and serving on average. This is broken down by process, withing crawling, indexing and serving and shows the typical timeframe versus the …

Google Ads sent an email notifying some advertisers that it will automatically identify and extract high-quality promotions from your website and apply them directly to your campaigns starting on October 12, 2026. This is called automated promotions and only applies …

Google seems to have a bug of sorts where sometimes it can show the three dots about this ad or search result button twice, instead of just once. I can replicate this for some queries but not all.…

Google spoke at the three-day Google Search Central Live Deep Dive event in Europe about why it has rolled out so many spam updates in 2026, according to John Campbell’s recap at We Are Roast. He said that Google has …

Here is a recap of what happened in the search forums today……

Google Local Service Ads seems to hide the phone number until you hover your mouse over the ad. I am not sure if this is new or not, but there is a big button that says “Get phone number” which …

Microsoft Bing is testing a new’ish section labeled “Recommended by” followed by the company making the recommendations. The weird thing is, the specific product thumbnails link to various retailers and not the place that recommended it.…

Google made several changes to the about merchant loyalty program within the Google Merchant Center help documentation. The key changes are that Loyalty Customer Match expanded to AI Mode and Gemini and to more regions, but there are even more …

Google seems to be testing adding tracking parameters to the link URLs within AI Overviews. If this rolls out fully, this will help you decipher when you get a click from an AI Overview in Google Search or just a …

This week, we covered the first impact felt by the Google September 2026 spam update. And then on Wednesday and Thursday we had the second impact of this spam update. Remember the AI contribution report……

Google Ads will update its business name policy to allow some advertisers to use a business name that differs from the ad’s destination domain. This is limited to certain cases, specifically three cases and it also excludes advertisers who are …

Google Ads may have a bug or maybe it is testing, not showing images on sponsored product results. You can see from the screenshot below, the images that are generally shown above the ad titles and descriptions are missing from …

Google Ads show up a lot within AI Mode these days and with that, Google is testing various ad formats to see which formats get the highest click-through rate (unlike links in AI Mode). Here is a screenshot of what …

Google has updated the creating helpful, reliable, people-first content help document to primarily add two new sections. First, it added that the main content is super critical, added what is main content and then explained how Search Quality raters review …