Craig Hordlow

Google is testing a completely revamped performance report section within Google Business Profiles that includes metrics on engagement, reviews, search trends, audience and more. It also includes top recommendations and a more broken-out reviews detail view.…

Last week, we reported that Google was launching its Universal Cart in the United States after demoing it at Google I/O in May. And yes, a few days after Google announced it, it was rolling out. I think most people …

Google seems to be testing or rolling out AI-generated summaries within AI Overviews citation cards. So the cards on the right (or bottom) of the AI Overviews within Google Search can now show AI summary snippets/descriptions.…

John Mueller at Google recently confirmed that Google Image Search and Google Discover don’t yet support the JPEG XL image format. He said this on Bluesky recently, “FWIW if you’re hoping to get images shown in Google Images & as …

This week, yes, we saw even more Google search ranking volatility chatter but still no official core update. Google shared how to handle Google Search if you need to take down your site for the PHP exploit fix. There are …

Google has launched a new “home” for Google Business Profiles named Google Business Home. It is a beta, but I just received an email with access to the new Google Business Home. Google wrote, “This beta experience brings together your …

Here is a recap of what happened in the search forums today……

Google Ads is now rolling out the Translation tool within the advertiser console. This allows advertisers to “Translate your campaigns to reach global customers and boost your conversions,” Google wrote.…

Google is testing moving things around in the local knowledge panels in Search by swapping the position of the company name, ratings, description and action button with the business photos. It is a subtle change and it matches the current …

Back in 2022, Google paused showing ads to users in Russia. That still seems to be active, but Google just posted a new message in the Google Ads and Merchant Center help documentation that it has “also paused ads on …

Google Ads is testing showing Sponsored Products results that dynamically expand to show product attributes at the bottom of the ad units in a gray background color.…

There are three new studies out over the past week that suggest that spending time, money and resources on AI visibility and AI search may not be worth it. In short, the studies all show that AI Search or AI …

Google Ads is rolling out three updates to customer lifecycle goals to help advertisers before the holidays. These three updates include (1) expanding high value mode to Shopping Campaigns, (2) expanding customer retention goals and (3) new percentage multipliers.…