Craig Hordlow

Here is a recap of what happened in the search forums today……

Google updated a number of its Google Ads help documentation to say “Primary conversion actions not used for optimization may be used to enhance predictions.” It is not clear if this is a change in what is actually happening or …

Google AI Mode is now showing an edit and copy button when you mouse your cursor near the search term or prompt. Otheriwse, the edit and copy button go hidden. Copy, copies the prompt and edit lets you edit the …

Google Search is sometimes showing a label under the Live search results named “Updated by AI 1 minute ago.” So Google is labeling what content was updated using AI, which seems new to me.…

I asked the SEO community if they think AI Mode will replace Google Search. With Google I/O coming up this Tuesday, there is a lot of speculation around this. And with over 1,000 poll results in, I wanted to share …

On Friday, Google published a new help document named Optimizing your website for generative AI features on Google Search. This document covers much of what Googlers have said over the years, including a myth-busting section that will trigger some in …

Here is a recap of what happened in the search forums today……

Google Ads is testing a new “Create video” beta feature that has the Gemini logo next to it. So this feature uses Gemini, Google’s AI, to create the video for you for your Demand Gen campaigns.…

Google is now showing directly hotel booking links directly inside the AI-generated responses within AI Mode. This can lead to sending hotels direct traffic in the AI response, which seems like a win to me.…

Google updated the leading paragraph in the search spam policies to clarify that the policies apply to the Google Search AI responses, such as AI Overviews and AI Mode (or whatever else is AI-generated). Google said, “the Google Search spam …

Google is testing showing a new icon in the autocomplete search suggestions, as you type your search. The icon has a magnifying glass with the Gemini logo on it. It suggests a longer query, a prompt, and when you click …

This week in search I covered, yep, heated Google search ranking volatility kicking in the middle of this week. Google updated its spam policies to say it also applies to Google’s AI responses in Search. Google Discover……

Google’s John Mueller said, “The indexing API is inundated by bloggers trying to act like legitimate sites.” This means that Google needs to be more careful about who and what they accept through the Google indexing API.…