Craig Hordlow

Google has launched a new “home” for Google Business Profiles named Google Business Home. It is a beta, but I just received an email with access to the new Google Business Home. Google wrote, “This beta experience brings together your …

Here is a recap of what happened in the search forums today……

Google Ads is now rolling out the Translation tool within the advertiser console. This allows advertisers to “Translate your campaigns to reach global customers and boost your conversions,” Google wrote.…

Google is testing moving things around in the local knowledge panels in Search by swapping the position of the company name, ratings, description and action button with the business photos. It is a subtle change and it matches the current …

Back in 2022, Google paused showing ads to users in Russia. That still seems to be active, but Google just posted a new message in the Google Ads and Merchant Center help documentation that it has “also paused ads on …

Google Ads is testing showing Sponsored Products results that dynamically expand to show product attributes at the bottom of the ad units in a gray background color.…

There are three new studies out over the past week that suggest that spending time, money and resources on AI visibility and AI search may not be worth it. In short, the studies all show that AI Search or AI …

Google Ads is rolling out three updates to customer lifecycle goals to help advertisers before the holidays. These three updates include (1) expanding high value mode to Shopping Campaigns, (2) expanding customer retention goals and (3) new percentage multipliers.…

Gary Illyes and Chery Prommawin released their second video in the Non-Canonical Cabinet series; this one is named What can you actually put in a robots.txt? Here they discuss what is, and is not, supported by robots.txt files. And while …

The World Wide Web is rushing now to fix and patch its servers for the critical PHP exploit known as PHP2Shell. Most are able to patch these without downtime but many sites are going offline until the patch is implemented, …

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Search ranking volatility and chatter seem to have spiked big time in …

Google updated its Control what you share with Google Search help document to add “include existing options such as the robots meta tag, data-nosnippet, X-Robots-Tag, and the Search generative AI control,” Google said. In addition to Google updating its URL …