Craig Hordlow

OpenAI sent out emails to advertisers, including me, telling me they have automatically enabled creative enhancements for my ChatGPT Ads. The email says this is starting on October 30, 2026 and I can opt out of creative enhancements or change …

Google has announced it is expanding its Google Ads Financial Services Verification requirements to the United States and Canada. Google is working with the American Bankers Association and Canadian Bankers Association for this.…

Google seems to be removing the AI Overviews label from some of the search results that are AI Overviews. The desktop version is missing the AI Overview label, while the mobile version has the AI Overview label.…

Here is a recap of what happened in the search forums today……

Microsoft seems to be testing not showing sitelinks under the main Bing search result snippets. I am honestly not sure if this is new but I was able to replicate Bing showing sitelinks for the first search result snippet in …

The Google Ads team posted a new help document that talks about the length of booking bid adjustment in legacy Hotel campaigns versus Search campaigns for travel. Hotel campaigns multiply your base bid by the traveler’s itinerary length of stay …

Google Search had some issues handling square brackets punctuation marks (i.e. [ ]) within URLs. John Mueller from Google responded to former Googler, Vanessa Fox, saying that he is “seeing some of the issues internally that came up with these …

Google is testing a new way to verify your Google Business Profiles, the method is by uploading a photo of your government ID. This is in addition ot the phone/text, email, live video call or snail mail verification methods.…

Google Business Profiles review appeals are delayed again. Dan Boguslavsky from the Google team posted about the delay last Friday saying, “Due to high volume of review related appeals, processing times are currently extended.”…

Google is testing removing the HR, thematic line break or horizontal rule line, that is found under the search tabs under the search box in the search results page.…

Here is a recap of what happened in the search forums today……

Google is testing letting users view and modify their preferred sources list directly from within the AI Mode citations sidebar. There is a new button named “Source preferences” and when you click on it, it opens up your preferred sources …

Google seems to have moved the Google Posts section of a local knowledge panel higher up on the page. In 2018, Google moved the Google Posts section to the bottom of the local panel. Now it seems Google is moving …

Google confirmed it will now show ads in AI Mode results with Personal Intelligence enabled. Back in March, Google said AI Mode with Personal Intelligence turned on would be ad-free, but that is now changing.…

Here is something new for you – the Is it new? AI scan tool. It is a feature I thought would be neat to build, where instead of you reaching out to me to see if this or that is …

Google Ads posted a message to Local Service Ads advertisers saying that featured professionals will no longer show on your ads, and headshots will be optional and won’t impact ad serving.…

OpenAI announced a number of product updates to ChatGPT Ads late Friday. These updates include new visual ad formats, a redesigned conversions page, performance emails, new measurement partners and a bug reporting / product feedback system.…