Craig Hordlow

Here is a recap of what happened in the search forums today……

Google added the ability to add lead scoring by indicating answers that qualify a lead for your business to get higher-quality leads. You can add up to 12 answers per question and check off whether they qualify under the lead …

Google Ads will allow some advertisers to apply for certification for the category of online gambling. This started this month, October 2026, and will gradually be available to some advertisers in Google Ads.…

Microsoft is testing placing “read more” links within the Bing Search result snippets, like Google officially did a year or so ago. I am able to replicate this on some browsers, where Bing adds a “Read more” link at the …

Google seems to be poisoning the third-party tracking tools with fake data and paywalls; this is wreaking havoc on keyword tracking. Google launched Gemini 4 Argon and it is in AI Mode. Google made several……

It has been a while since I reported on a Google Search ranking update. I blame the tools, but in all seriousness, I am seeing a spike in volatility and, now probably more importantly, a spike in chatter over the …

Google Ads is planning on pushing twice as many Google Ads API updates for the remainder of this year and into 2027 compared to its previous schedule. Last year, Google said it would release an Ads API update monthly and …

Google has updated the indexing API documentation; this includes three different pages within the documentation. I think the big takeaway is that Google removed the old approval process and initial testing explanation, the sitemap recommendation, and, most importantly, the default …

Microsoft is testing adding the label “Popular Links” to the Bing search results sitelinks. This reminds me of the Google top pages test and variations of that.…

For the past several hours, Google Dataset Search has not been able to return any search results or matches. Google Dataset Search returns a response that says “Your search – [keyword phrase here] – did not match any datasets.”…

Google, for the umpteenth time, has updated how it shows links and carousel link cards in AI Mode and AI Overviews. Google always says this is to encourage searchers to click from the AI response to the publisher or creator, …

Here is a recap of what happened in the search forums today……

Google has launched its Universal Cart today in Google Search and Gemini within the United States. This is powered by the Universal Commerce Protocol (UCP) and it was launched right before the big holiday shopping season.…

Bing is testing showing “Related searches based on your browsing” similar to how Google is/was showing this a few months ago. In Bing’s test, this is below the Microsoft Ads in the search results.…

Google Ads has released version 26 of the Google Ads API. This is a major release of the Google Ads API updates including SMS messaging, local services, hotel center accounts, lift measurements, EU political items, conversion features, and so much …

Google Ads has updated the sexual content policies to “provide additional examples and clearer information to advertisers,” the company wrote. The main section that was updated was the “Sexually suggestive elements and themes” section.…