Craig Hordlow

Google has confirmed it has recently begun running a “small experiment” where it is serving regular pure Search campaigns with restrictive match types in AI Mode. Ginny Marvin, Google’s Ads Liaison, told me, “This is a small experiment that recently …

Google may have a bug with its job search feature because it is barely showing any new jobs within its search results. This has been happening for the past week and it is unclear why.…

Here is a recap of what happened in the search forums today……

Google Ads is testing another variation of expandable sitelinks, where sitelinks are collapsed by default and a number indicator shows how many more are available. You can then click to expand the sitelinks to show more.…

Microsoft is testing bolding the https portion of the URLs in the Bing Search results. We’ve seen Microsoft test HTTPS labels in various forms over the years, including using lock icons. But here, Microsoft Bing is being more subtle about …

Google Business Profiles seems to be adding a fifth way to verify your business, this new method is by submitting a photo of your business location. The other methods are phone or text, email, live video call or a postcard …

Google has expanded access to Waze Ads beyond the United States and to a total of 42 countries. Google updated the PMax help documents in the Google Ads help center with this new information. It now says, “Waze Ads are …

This week, we covered how Google for the second time dodged being broken up, this time over its ad tech monopoly. Google AI Overviews are expanding by default……

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google has dodged being broken up for a second time on its monopoly …

Google added some new nuggets to its Google Ads help documentation on about conversion measurement, specifically on phone call conversions and offline conversions.…

Google Ads is showing under the status of your ads a label that says “Under Re-Review.” It says the ad is eligible but limited and “this ad is serving to a limited audience.” It then breaks down where the ad …

As you know, Google rolled out Gemini 3.8 Flash for subscribers to AI Mode and some have started to play with it. And the early feedback is that AI Mode running Gemini 3.8 Flash is not link or citation friendly. …

In July, Google began to roll out AI performance reports within Google Merchant Center to United States based merchants. Google said the AI reports are now available to merchants within Australia, Canada, India & New Zealand as well.…

Over the past several days, I have been hearing from some publishers that while their content is being crawled, indexed, and served in Google Search results, some of it is missing from the news tab. It may then later show …

Google’s Robby Stein, VP of Product at Google Search, said on X, “Gemini 3.8 Flash has landed in Search.” This comes only a couple of weeks after Google brought Gemini 3.7 Flash to AI Mode within Google Search.…

A federal judge in Virginia ruled against breaking up Google’s ad tech business after Google was found to be a monopoly over its ad technology platforms. The judge ordered Google to end its practices that depress ad rates for web …

Google Trends now lets you filter your results by category, either with or without a query. This can give you a more refined view of the trends for a specific query or zoom you out more on category level trends …