Craig Hordlow

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Another week……

Google has made numerous changes to its help document on Google Ads conversion measurements. The updates include information about how long the measurements need to collect data, what the best sources for gathering that data are, and even more.…

Google may have a bug or issue with using the request indexing or recrawling your robots.txt files within Google Search Console. Supposedly, the feature is not working properly for all sites, but it is working for some sites as well.…

Google may be slowly rolling out a blue colored background for the Google Business Profile dashboard within Google Search. Previously, it was on a white background, and now some local SEOs are seeing a blue background.…

Google Ads is reportedly offering a new exclusion type for Performance Max campaigns. This one is named household income exclusions, which is not new to Google Ads as a whole, but maybe for PMax campaigns.…

Google updated its review snippets structured data markup guidelines on Friday to provide a pretty obvious guideline that Google felt it needed to spell out. Google wrote, “Don’t include fake or undisclosed incentivized reviews on your page or in your …

As I mentioned in my Friday video, there were some rumblings kicking into gear starting late Thursday, July 23rd, and through Friday, July 24th. It seems like Google kicked some of its search ranking servers, and as a result, we …

Here is a recap of what happened in the search forums today……

Microsoft is testing fading out the related searches in the Bing Search results. When you hover over a related search, that one stands out and the other related searches options then get faded/blurred out.…

Last May, Google announced AI Max within Google Ads is rolling out in closed beta globally. Well, more are now seeing AI Max for Shopping campaigns this past week. This also includes text customizations and final URL expansion within AI …

Google continues to add more AI features to the Google Merchant Center portal. We saw Merchant Advisor added earlier this year, AI performance reports added just the other week, and now we are seeing more AI sprinkled throughout Merchant Center. …

This week……

Google Ads seems to have replaced Comparison Listing ads with CSS Product Listing ads. It has redirected the old support URL to a new page named About CSS Product Listing ads. They seem very similar, but the help document was …

Google is doing away with the related search format for Google AdSense auto ads. Google said it will be retired on August 6, 2026. Google sent out an email to those impacted that says starting August 6, 2026, the Related …