A fantastical Sigmund Freud story…
Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow (with assistance by Mike Kopp)
Verse 1
Hookers and cocaine,
Hookers and cocaine,
Hookers …
A Good Poem
A good poemcaptures the essenceof something, or of everything, in the fewest words possible. Truth does not needto sing, campaign,…
Lightning Bugs
You can tell a true lover by the gifts they give. When you only get them on occasions, dutifully,when millions…
The Al Franken Song
Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow
Verse 1
Now Al Franken is standing next to you at the urinal, what will you do?
You’d like …
A Good Poem
A good poem
captures the essence
of something, or of everything,
in the fewest words possible.
Truth does not need
to sing, campaign, or serenade;
it might take a lifetime to figure out,
but only a sentence to translate.
Craig
The Bottom
The Bottom
I’ve been to the bottom and back.
Sometimes I leave because they kick me out,
other times I get enough sense to leave on my own,
but mostly I can’t remember why or how I left.
Usually I
Lightning Bugs
You can tell a true lover by the gifts they give.
When you only get them on occasions,
dutifully,
when millions of people probably got the same thing,
Love is coerced.
The true lover finds you gifts
randomly, accidentally;
the
Craig’s Ten Motives of Search
I began this list in 2006 (as Chief Search Strategist at Red Bricks Media), and presented it at numerous conferences (such as the 2009 O’Reilly Web 2.0). I also presented this at two Adobe MAX’s, Pubcon, Search Engine …
How to Calculate Share of Voice (+ Why it Matters for SEO)
Your analytics dashboard tracks clicks, but it doesn’t convey the complete picture.
When a buyer reads an AI answer that mentions your competitor, or scrolls through a Reddit thread where your brand doesn’t appear, that’s lost visibility. And it won’t …
Daily Search Forum Recap: April 30, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google and Microsoft reported earnings……
The SEO Services Report
SEO services have evolved significantly in recent years, driven by changes in search behavior, AI-powered results, and rising competition across industries.
To give you the most accurate picture of the industry today, we’ve combined data from multiple sources, including our …
6 Semrush tools to monitor AI Overviews in your niche
Learn how to use six Semrush tools to monitor AI Overviews, track brand citations, benchmark competitors, and improve your visibility across AIOs.…
Google Ads Recommendations New Results Tab
Google Ads seems to have added a new tab to the recommendations section named “results.” I assume this section will show the results of any implemented recommendations you selected within your Google Ads campaigns.…
Google Ads Tests Select Partners To Run Ads With
Google Ads is testing more transparency around its partner network, letting some advertisers select if they want to run their ads on the search partner network and/or Google Display Network. It is labeled Partners in Alfa.…
Google Showing More Links & Citations Within AI Mode?
Google may be testing showing more links and citations within the AI Mode results. Google has done this with AI Overviews a year or so ago and now may be testing it with AI Mode results.…
Microsoft Ads PMax Website Publisher URL Report Gains Conversion & Spend
Microsoft Advertising has added conversion and spend metrics to the PMax Website Publisher URL report. So if you check out the report, you will see a bunch more insight and data into the performance of those ads.…
How to turn Claude Code into your SEO analyst (with Semrush data)
Learn how to use Claude Code with Google Search Console, Analytics, and the Semrush MCP for data analysis, dashboards, and reports.…
Bing Ads Revenue Up 12% – New Growth
Microsoft reported its third quarter 2026 earnings and it showed that its search and advertising revenue was up for 1120% and that means its ad growth is growing again. The previous quarter it was up 10% before that, up 16% …
Google Ad Revenue Up 15.5% With Overall Revenue Up 22%
Google reported its earnings today, its Q1 2026 earnings report showed ad revenues up by 15.5% at $77.3 billion and overall revenue was up 22% at $109.9 billion……
Daily Search Forum Recap: April 29, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Some Google AdSense vignette ads may trigger the new back button hijacking search …
Google Ads Preview Impact Of Negative Keywords (& More)
Google Ads is testing a way for advertisers to preview the impact of a change, like adding negative keywords. It seems to be called “Preview impact estimates” and lets you estimate the impact of, in this case, adding specific negative …
Google AI Overview Ask Anything Box Sticks As You Scroll
Google is testing having the AI Overview box “Ask Anything” section stick to the bottom of the Google Search box as you scroll down the AI Overview and the search results. This keeps AI Mode in your face during the …
Google AdSense Vignette Ads Setting May Trigger Back Button Hijack Penalty
Just a heads up, that a small setting within Google AdSense under the vignette ads may trigger your site to get a Google search penalty – specifically for the new back button hijacking search spam rule.…
Google Local Panel With Show More Action Buttons
Google is testing removing some of the action buttons on local panels, Google Business Profiles, including call and share, and replacing it with a numbered show more button. Clicking on that button opens up those additional action options.…
Google Tests Enter AI Mode Button For AI Overviews
Generally, when Google wants to take you into AI Mode from an AI Overview, it uses a button that says see more or some variation of that. But now Google is testing “Enter AI Mode” as the call to action.…
