A fantastical Sigmund Freud story…
Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow (with assistance by Mike Kopp)
Verse 1
Hookers and cocaine,
Hookers and cocaine,
Hookers …
The Al Franken Song
Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow
Verse 1
Now Al Franken is standing next to you at the urinal, what will you do?
You’d like …
A Good Poem
A good poem
captures the essence
of something, or of everything,
in the fewest words possible.
Truth does not need
to sing, campaign, or serenade;
it might take a lifetime to figure out,
but only a sentence to translate.
Craig …
The Bottom
The Bottom
I’ve been to the bottom and back.
Sometimes I leave because they kick me out,
other times I get enough sense to leave on my own,
but mostly I can’t remember why or how I left.
Usually I …
Lightning Bugs
You can tell a true lover by the gifts they give.
When you only get them on occasions,
dutifully,
when millions of people probably got the same thing,
Love is coerced.
The true lover finds you gifts
randomly, accidentally;
the …
Craig’s Ten Motives of Search
I began this list in 2006 (as Chief Search Strategist at Red Bricks Media), and presented it at numerous conferences (such as the 2009 O’Reilly Web 2.0). I also presented this at two Adobe MAX’s, Pubcon, Search Engine …
Google November 2026 Core Update Is Rolling Out
Google officially announced the rollout of the November 2026 core update just now, on Tuesday at around 1:07 pm ET. This core update is expected to take about 2 weeks to roll out. Google said, “This is a regular update …
Businesses in ChatGPT Business Hub Live With Click Data
OpenAI has just announced the ChatGPT Business Hub, Businesses in ChatGPT. This business hub offers analytics on mentions, profile views, and, you guessed it, clicks to websites! Yes, OpenAI is showing us how many people click from ChatGPT to our …
Gemini 4 Carbon Available In Google Search AI Mode
Google released Gemini 4 Carbon, its “strongest model with frontier performance in cybersecurity capabilities and long-horizon agentic workflows across complex knowledge work, software engineering, and scientific reasoning,” and it is now available in Google Search via AI Mode for subscribers.…
Yahoo Search Launches Pivot Search, Yahoo Scout App & More
Yahoo announced updates across Yahoo Search and Yahoo Scout including that Yahoo Scout is now out of beta and Yahoo Search added Pivot Search. Plus, Scout has now processed over 3 billion answers since it launched earlier this year.…
Daily Search Forum Recap: November 10, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google said it can take time for search to understand the unique value …
How to use AI for competitive intelligence (10 prompts to try)
Learn to use AI to speed up competitive intelligence and sharpen your decision making.…
Prompt tracking methodology to measure AI visibility
Learn why tracking more AI prompts can still create blind spots and use a prompt tracking methodology that balances coverage, discovery, and verification.…
Semrush vs. Ahrefs: Which is right for your team?
Semrush vs. Ahrefs compared on AI visibility, backlinks, rank tracking, pricing, features, add-ons, scalability, and more.…
Filter Google Product Results For Non-Incentivized Reviews
You can now filter your product results to show non-incentivized reviews only. When you click on a product in the search results, either normal search or AI Mode, the product listing detail panel will show up on the right, and …
Google Ads: Ads With Pay-Per-Lead Goals Terms
Google Ads is rolling out a new option named “Ads with pay-per-lead goals terms.” Advertisers must opt into this setting to activate it.…
Bing Shopping Personalizing Search Results With Questions
Microsoft Bing is testing asking searchers questions to personalize the shopping search results. In a test, Bing will show you questions and say, “Let’s personalize your results,” then ask you a number of questions to fine-tune your shopping search results.…
Google: It Can Take Time To Understand The Unique Value Of New Websites
Google’s John Mueller said it can take Google Search some time to understand a new site’s “unique value” and then rank it accordingly. He said on Bluesky in response to a new site not being fully indexed quickly enough, “It’s …
Google AI Overview Local Pack Dropping Action Buttons, Photos & Reviews
Google is testing removing the action buttons, reviews, photos, etc from the AI Overview version of the local pack. This makes it harder for searchers to visit your website, call your business, get directions and so on, from Google Search.…
ChatGPT Ads While It Creates Your Image Live
OpenAI announced a month ago that it would release a “new visual ad format in ChatGPT” to show ads while ChatGPT makes images for users. Well, that ad format seems to be live – because if you ask ChatGPT to …
Daily Search Forum Recap: November 9, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
OpenAI is working on a ChatGPT like Search Console, we have a screenshot……
The future of SEO: Where search is heading in 2027
SEO will remain relevant as AI changes how people search. Learn what to expect and how to prepare.…
Google Adding Booking Links To Business Profiles Automatically?
Google may automatically add booking links to some local business profile listings. I noticed that on my own profile, I had a booking link added and Brandon Schmidt, Joy Hawkins and Syed Amir posted on Friday that this seems to …
