A fantastical Sigmund Freud story…
Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow (with assistance by Mike Kopp)
Verse 1
Hookers and cocaine,
Hookers and cocaine,
Hookers …
A Good Poem
A good poemcaptures the essenceof something, or of everything, in the fewest words possible. Truth does not needto sing, campaign,…
Lightning Bugs
You can tell a true lover by the gifts they give. When you only get them on occasions, dutifully,when millions…
The Al Franken Song
Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow
Verse 1
Now Al Franken is standing next to you at the urinal, what will you do?
You’d like …
A Good Poem
A good poem
captures the essence
of something, or of everything,
in the fewest words possible.
Truth does not need
to sing, campaign, or serenade;
it might take a lifetime to figure out,
but only a sentence to translate.
Craig
The Bottom
The Bottom
I’ve been to the bottom and back.
Sometimes I leave because they kick me out,
other times I get enough sense to leave on my own,
but mostly I can’t remember why or how I left.
Usually I
Lightning Bugs
You can tell a true lover by the gifts they give.
When you only get them on occasions,
dutifully,
when millions of people probably got the same thing,
Love is coerced.
The true lover finds you gifts
randomly, accidentally;
the
Craig’s Ten Motives of Search
I began this list in 2006 (as Chief Search Strategist at Red Bricks Media), and presented it at numerous conferences (such as the 2009 O’Reilly Web 2.0). I also presented this at two Adobe MAX’s, Pubcon, Search Engine …
11 SEO blog tips to rank in Google and get cited by AI
Blog SEO isn‘t just about Google anymore. 11 tips to rank and get cited by ChatGPT, Perplexity, and other AI tools.…
SEO mistakes: Common SEO issues & how to fix them
Common SEO mistakes include duplicate content, slow pages, and more. Learn how to fix each one.…
Content marketing funnel: stages, templates & metrics
Build a content marketing funnel that attracts, nurtures, and converts. Compare models, get templates, track ROI.…
How to build brand visibility in AI search
Brand visibility is your share of presence across search, AI answers, and community platforms. Here‘s how to measure it and grow it in the AI search era.…
Daily Search Forum Recap: April 28, 2026
Here is a recap of what happened in the search forums today……
Google Search Ranking Volatility Heating Up April 27th & 28th
I am seeing new signs of the Google search ranking volatility heating up. When I reported on it last week, the tools began to show volatility trend upwards. But now, while some of the tools are calm, the chatter within …
Google Shopping Ads Tests Pricing In Superscript
Google is testing using a superscript font for the cents portion of the pricing in the Shopping Ads. So when you see a price for a product and it is listed for $99.99, the 99 cents is in superscript.…
Google Showing How Many Reviews Were Deleted
Google is now showing the number of reviews that were deleted on a specific Google Business Profile due to defamation complaints. This seems to be live in Germany and not other countries right now.…
Google Sends Warning Notices On Back Button Hijacking Spam Penalty
As you know, Google announced a new search spam penalty for back button hijacking. Site owners have until June 15, 2026 to remove any such functionality from its site or it will be subject to a manual action and/or automated …
Bing Webmaster Tools New AI Reporting Features
Krishna Madhavan from Microsoft Bing demo’ed some new AI reporting features that should launch within Bing Webmaster Tools soon. They include citation share, grounding query intent, semantic topic label, and GEO-focused recommendations.…
Daily Search Forum Recap: April 27, 2026
Here is a recap of what happened in the search forums today……
Google Ads Confirms Demand Gen Image Ads Approval Delays
Google’s Ginny Marvin, the Ads Liaison, has confirmed there are delays for some Demand Gen Image ads to be approved. Some of these delays are several days pending, not hours, but several days.…
Google Click Through Rates Improving For Organic Results With AI Overviews
Google may be doing something right with improving the click-through rates from the organic search results page that contain AI Overviews. An update report shows the CTR is improving, after numerous times showing the CTR has been declining.…
We analyzed billions of web visits: How AI is reshaping traffic channels
We analyzed billions of visits across 50,000+ sites to understand which traffic channels are growing, which are declining, and how the mix is shifting across industries.…
Google Maps Video Editing Within Google App
Google now lets you edit videos within your Google Business Profiles, directly in the Google app. There are basic editing tools, probably more than most businesses require, to update and edit the videos that they want to show in Google …
Google Tests AI Label On Search Ads
Google is testing adding an AI label to some of the search ads, the sponsored results, within the search results. Clicking on the AI label does nothing, according to Brodie Clark who spotted this.…
Bing Tests Less Clickable Links In Copilot Search Results
Microsoft Bing is testing making the links within the AI results, the Copilot Search results, less clickable. Typically, the whole line of text is clickable to the citation but here, Bing is testing only linking the citation mark at the …
