Craig Hordlow

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google added a new help document on third-party tools, services and advice……

Google has confirmed that the search company has no plans on making AI Mode the default search experience within Google Chrome. This comes after Chrome Canary added a new experimental flag that redirected searches from the address bar directly to …

Microsoft Bing announced a new way to disable the Copilot, Microsoft AI, responses from showing up in the Bing search results. There is a new browser extension available for Chrome and Edge that you can install to toggle off showing …

Google has updated its help document titled Do you need an SEO? Google said the changes are to help when “evaluating your SEO’s recommendations and tools, along with other minor updates to the page to simplify and modernize the content.” …

Google launched Search Profiles late last week, a way for creators and publishers to have a place on Google to highlight its content and platforms. And Google seems to be testing a new Insights section for Search profiles, where you …

Earlier this month, the Google May 2026 core update was completed on June 2, 2026. But the volatility has not seemed to calm down. I am seeing a lot of chatter spike up from within the SEO community over the …

Google not only updated its advice on hiring an SEO document, but also created a new one named Google Search’s guidance on using third-party SEO tools, services, and advice. This document drills into how to evaluate the advice you get …

Here is a recap of what happened in the search forums today……

With the rise of Google Ads accounts being hijacked, Google has updated its Account security and safety help document with more details on passkeys and the security agent feature. This is in addition to a number of changes Google made …

About five months ago (I missed it), Google began asking searchers if the business location they are visited offers rewards in exchange for reviews. The prompt that comes up in the app asks, “Does this business offer rewards in exchange …

Google will soon allow you to connect your Google Business Profile with Google Analytics. Google sent out an email to some businesses saying this is coming soon, within the next “few weeks.”…

After tons and tons of testing and tweaking, Google is officially announcing what it calls Search profiles and what I called Discover publisher pages. Google said Search profiles provide “a central place to showcase their latest articles, videos and social …

Microsoft emailed advertisers notifying them that Microsoft Advertising will update UTM auto-tagging beginning on September 2, 2026. Microsoft added that no action is required on your part, as the updated tags will be applied automatically.…

This week……