Craig Hordlow

Google Ads has moved the formerly known as “Missed Growth Opportunities” from Labs into the official Recommendations tab and under the new name of “Missed Opportunities.” This shows you your missed clicks, conversions and conversion value metrics.…

Google Search said it is now using the latest Gemini model named 3.5 Flash-Lite. It is being used for agentic search experiences, but also likely for Google AI Overviews and AI Mode. Google wrote, “3.5 Flash-Lite is also rolling out …

Google has updated its Optimize your crawl budget page, it said to “improve clarity, terminology consistency, and flow.” One thing that is new in the document is that Google said that “Every site starts with the same default, conservative crawl …

Last December, Google sued SerpApi over scraping its search results, and now a court has granted SerpApi’s motion to dismiss the case. U.S. District Judge Yvonne Gonzalez Rogers dismissed these claims with leave to amend, giving Google 21 days to …

Google Ads updated its appeals guidelines and documentation yesterday afternoon to say you can no longer appeal a Google Ads violation if that violation is older than 6 months. Google wrote, “Starting July 21, 2026, the option to appeal a …

Both Google AI Mode and OpenAI ChatGPT results are testing placing the citation cards on the bottom. AI Mode is doing this thing that anchors you to the bottom of the answer, directly to the citation card. ChatGPT is doing …

Google announced it is transitioning the Google Local Service Ads platform into the main Google Ads platform throughout this year. With that, Google is making a new and specialized Performance Max campaign type optimized specifically for pay-per-lead goals for these …

Google made several changes to the About Performance Max campaigns help document. Most of it just seems like grammatical updates but Google did update the Text customization section to say “Google AI generates headlines and descriptions from your landing page …

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Local Service Ads are transitioning to the main Google Ads platform……

Microsoft Bing is testing an open button that says the site domain and when clicked, shows you sitelinks from that domain on the right side. You can then close out the sitelinks, if you want, or click on them.…

Microsoft seems to be testing a new image section in the Bing Search shopping panel. Sometimes Bing will add a section at the top of the page for shopping results, here is an image section within that panel.…

Google Ads is testing a new bulk linking option to attach your Google Analytics account to multiple Google Ads accounts. Google has this new prompt that says “Save Time with Bulk Linking” and Link with more Google Ads accounts.…

OpenAI seems to have started to show two ads in the footer of the ChatGPT responses. Generally, we have only really seen one ad from one advertiser. Sometimes we’d see two ads from a single advertiser. But now we are …

Google has updated us on the Google and YouTube Shopify app issue with uninstalling and reinstalling the app. In short, do not do it, do not uninstall and reinstall the app. Google said it will handle the API transition for …

Nick Fox, Google’s head of search, said on Friday that Google’s AI Mode and AI Overviews – its AI search features – send billions of clicks to websites every week. He said Google Search overall is still sending billions of …

Here is a recap of what happened in the search forums today……