A fantastical Sigmund Freud story…
Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow (with assistance by Mike Kopp)
Verse 1
Hookers and cocaine,
Hookers and cocaine,
Hookers …
A Good Poem
A good poemcaptures the essenceof something, or of everything, in the fewest words possible. Truth does not needto sing, campaign,…
Lightning Bugs
You can tell a true lover by the gifts they give. When you only get them on occasions, dutifully,when millions…
The Al Franken Song
Guitar, lead vocals: Craig Hordlow
Drums & vocals: Aaron Xavier
Bass & vocals: Ryan Hailey
Music & lyrics by Craig Hordlow
Verse 1
Now Al Franken is standing next to you at the urinal, what will you do?
You’d like …
A Good Poem
A good poem
captures the essence
of something, or of everything,
in the fewest words possible.
Truth does not need
to sing, campaign, or serenade;
it might take a lifetime to figure out,
but only a sentence to translate.
Craig
The Bottom
The Bottom
I’ve been to the bottom and back.
Sometimes I leave because they kick me out,
other times I get enough sense to leave on my own,
but mostly I can’t remember why or how I left.
Usually I
Lightning Bugs
You can tell a true lover by the gifts they give.
When you only get them on occasions,
dutifully,
when millions of people probably got the same thing,
Love is coerced.
The true lover finds you gifts
randomly, accidentally;
the
Craig’s Ten Motives of Search
I began this list in 2006 (as Chief Search Strategist at Red Bricks Media), and presented it at numerous conferences (such as the 2009 O’Reilly Web 2.0). I also presented this at two Adobe MAX’s, Pubcon, Search Engine …
Google Merchant Center Auto Enables Native Checkout: Buy On AI Mode & Gemini
Google is sending email notifications to Google Merchant Center users if their e-commerce platform supports Universal Commerce Protocol (UCP) and if so, telling them that “your products are now eligible for native checkout.” This means that your eligible products are …
Daily Search Forum Recap: September 22, 2026
Here is a recap of what happened in the search forums today……
Google Business Profiles Email: Detected A Spike In Spam Reviews
Google is now sending out Google Business Profile email notifications when its spam systems detect a spike in spam reviews on your Business Profile. The email says, “Protecting your Business Profile from spam reviews,” and adds, “Google has detected a …
Google Business Profiles Permanently Closed Option Gone?
In Google Business Profiles, businesses can go in and mark their business as “Permanently closed.” But it seems that option went missing a few days ago. I no longer see it as an option, along with the option to select …
Google AI Overview Links Pushing You To AI Mode Over Web Pages
Google is placing links, normal looking links, within the AI Overviews that take you into AI Mode instead of taking you to web pages and web sites. These links appear at the bottom of the AI Overview and prompt follow-up …
Google Merchant Center Updates Requirements For Google Store Ratings
Google added a new section to the Google Store ratings: An overview for Merchants within Google Merchant Center detailing the requirements for Google Store ratings. This was added a week or so ago, and it says you need at least …
Gemini Notebook Pages Spamming Google Search
It looks like spammers are taking advantage of Gemini Notebook, public NotebookLM, pages to spam Google with all sorts of content. This includes pages on sex toys, porn, peptides, coupon codes and more.…
Google’s AI contribution pilot pays publishers
Google‘s AI contribution pilot pays invited publishers through Search Console. Citations and links in AI answers don‘t qualify for payment.…
AI citation outreach: a Semrush & Claude workflow
AI answers pull brand facts from the pages they cite. Use Semrush data and Claude Code to get on those pages.…
Google Web Guide Classic Search Button Doesn’t Take You To Classic Search
Google Search has this beta opt-in feature named Web Guide, it is like a mix of its AI search results interface and web search interface – in one. That being said, there seems to be a bug where, when you …
Programming Note: Offline Monday For Yom Kippur 5787
This is a programming note: I will be 100% offline from Sunday night (September 20th) through Monday night (September 21st) for Yom Kippur. I am not scheduling any stories tomorrow, Monday, Yom Kippur; nothing will be posted.…
Google Search Console Crawl Stats Missing A Day Of Data: September 15th
The crawl stats report is missing a day of data again, this time, the missing data is from September 15th (it might be a day later for some of you on different time zones). That being said, this has happened …
Google Discover Tests Dive Deeper Feature
Google is testing a new feature in Google Discover named “Dive deeper.” When you click on it, it does not take you to a publisher’s article, instead, it takes you to an AI-generated short topic overview with links to some …
Daily Search Forum Recap: September 18, 2026
Here is a recap of what happened in the search forums today……
Semrush MCP use cases: 16 prompts for Claude or ChatGPT
Copy-paste Semrush MCP prompts for keyword, competitor, content, and reporting work, tested on a live site.…
What is agentic SEO? 8 workflows run on a live site
Agentic SEO hands defined workflows to an AI that pulls its own data. See the free Claude setup we used.…
Google Ads Commerce Audience Sharing Help Document
Google has posted a new help document in the Google Ads help area named About commerce audience sharing through Google Ads. It explains that “Commerce audience sharing allows commerce partners, such as retailers or marketplaces, to share first-party data segments …
