Craig Hordlow

Ginny Marvin, the Google Ads Liaison, explained why the Google Ads interface has two different metrics named search terms match type. One is named “Search terms match type” and the other is named “Search terms match type (Keywords).”…

Google just sent out emails to some sites that have site reputation abuse policy manual actions that those manual actions won’t impact the search results within the EEA, European Economic Area. This actually took effect on August 30, 2026, but …

Google Search Console has rolled out the ability to select multiple device types within the performance report. Previously, Google added multi-select ability for countries in that report, and now we can do the same for device types.…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Search Console’s performance report is showing a spike in clicks for some …

Server-side Google Tag Manager will soon be able to process and see your visitors’ full IP addresses. Google wrote, “Starting January 11, 2027, server-side Google Tag Manager (SGTM) will allow tags to process standard network signals like IP address to …

Google can now show up to four Google Ads in the AI Mode responses for a single query. I mean, I am not sure if this is new, being that Google Ads has been showing four ads for search results …

OpenAI’s Adam Fry said “ChatGPT’s volume of search-like queries is now roughly one-fifth the volume of queries of Google,” in an interview with Alex Kantrowitz. “ChatGPT has gone from one billion to 1.2 in just the last two months,” he …

Microsoft Clarity added two, well, three, new features today, including agentic analytics, ask Clarity, and brand agent expansion. Microsoft also said, “AI agents nearly doubled in three weeks to almost 2 million,” 3 weeks!!!…

Google Ads has posted a super comprehensive help document for Promotion mode. Promotion mode lets you advertise for short-term sales by temporarily lowering your Target ROAS and applying an optional extra daily budget during your promotional window. There is this …

Google has updated the page indexing report help documentation, specifically the “Crawled – currently not indexed” section. It now says Google doesn’t index all pages, this is a common message, it doesn’t necessarily indicate an issue and more.…

Google announced it will “entirely” turn off Google Search, along with Gemini, Gemini Notebook, and Gemini in Classroom for K-12 schools. “Access to these products will be entirely off for K-12 student accounts until school administrators explicitly turn them on,” …

Google Search Console’s performance report is showing a weird spike in clicks for some sites over the past couple of days. It is not impacting all sites, and it might be a bug, but some are seeing this huge increase …

Here is a recap of what happened in the search forums today……

Google Ads updated its How Performance Max interacts with other campaigns in your account help document to add a new section on how “Performance Max campaigns may also filter out navigational or brand-specific search queries to prioritize serving them through …

Google Ads improved the asset scheduling advanced options to let you group days, such as weekends versus weekdays and more. This can be found under the advanced options within asset scheduling in Google Ads.…