Craig Hordlow

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google said that LLMS.txt files won’t help or hurt your search rankings, Google …

Google has been mixing sponsored ads within its organic free search listings since October 2023. Eventually, Google said this is called dynamic ad placement, and it has become the new Google Search. Google has been doing this with the image …

John Mueller from Google said that when it comes to having a multinational site, making a specific US folder structure won’t give you any practical SEO difference. It might be easier for you to manage or for your to analyze …

Google’s latest Off The Record podcast was titled Markdown vs HTML with John Mueller and Martin Splitt talking about the use cases for both. In short, both said that when it comes to SEO and Search……

Google has updated its guide for optimizing for generative AI search help document to clarify that (1) LLMS.txt files don’t help or hurt with search rankings and (2) AI files, markdown files, etc are not used in Google Search.…

Microsoft Advertising has rolled out a new feature named Product Explorer. This tool gives advertisers a searchable view of your entire product catalog, letting you quickly see which of your products are active, serving, and performing.…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Ads released promotion mode beta……

Google is showing a new label or extension on the Google Shopping product carousel named “Good price.” Truth is, I am not sure if it is new, I mean, Google can show many different labels there but I’ve never seen …

Google sent out an email notice to some advertisers saying, “Google will update its Limited Ad Serving policy to cover additional scenarios on Google Search.” “Google may limit ad impressions from unqualified advertisers on searches that are more likely than …

There are reports of a bug with Google Business Profiles where using the feature to invite others with owner and/or manager access is not working. Supposedly, the invite emails are either not going out at all, or they are not …

It looks like Google has removed the pagination feature within the Google Local Finder interface. When you scroll through the local business profiles, it keeps adding more and more but the pagination bar is no longer there. I suspect the …

Google Ads announced a number of updates and changes this morning including changes to bidding target optimization, expanding access to Smart Bidding Exploration and promotion mode beta rolling out. My biggest concern is with bidding target optimization, as Google said …

Google is rolling out Information agents within Google Search AI Mode. Information agents was announced at Google I/O and is a search feature that you can pay for within Google AI Ultra subscription plans, allowing Google Search to perform tasks …