Google’s John Mueller was asked about a domain name purchased several months ago but still does not rank well in Google Search. John explained that the domain has a “long and complicated history.” “It’s going to be hard to convince search engines that it’s something very different & unrelated to what was done in the past decades,” John added.
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Microsoft Bing will soon rely a lot more on the date you specify in the lastmod field within your XML sitemap for crawling. Fabrice Canel, Principal Product Manager at Microsoft Bing said that starting in June 2023, Bing will revamp its “crawl scheduling stack to better utilize the information provided by the “lastmod” tag in sitemaps.” What is lastmod. The lastmod field is the date of last modification of the page as specified in your XML sitemap file. It is not necessarily the date the URL […]
A Day In The Life Of A Content Marketing Manager via @sejournal, @seocopychick
Interested in becoming a content marketing manager? Experience what a day is like for Jessica Foster, SEO and Content Marketing Strategist. The post A Day In The Life Of A Content Marketing Manager appeared first on Search Engine Journal.
Google: hreflang x-default Can Help Feed URLs To Google It Might Not Otherwise See
Gary Illyes from Google posted on the Google Search blog about some of the more “hidden” advantages of using hreflang x-default value. As Gary noted on LinkedIn, “incidentally, it can also help with feeding Googlebot URLs that the poor thing otherwise might not see.”
