3 new tools to measure Google app performance and privacy

Google has just announced three new tools to measure cross-platform app conversions, strengthen performance with privacy-focused measurement, and adapt to iOS and Android standards.

Cross-platform conversion measurement. Without cross-platform conversion tracking, google says advertisers will have measurement gaps and optimization …

10 spooky SEO tactics to axe in 2023

It was a cold, dark night. At the end of the long path was an old, rundown mansion covered in cobwebs. Inside was a candle flickering next to the shadow of a person. 

You rub the frost off the stained-glass …

Microsoft Performance Max import updates

Microsoft Ads has just launched a solution within the Google Import tool to simplify duplicating your Performance Max campaigns across platforms.  

They’ve also started a pilot program for importing Performance max campaigns that aren’t using a Merchant Center. The new …