Google Analytics 4 Rolls Out New Conversion Attribution Settings via @sejournal, @MattGSouthern

Before I started in digital marketing, my career involved quite a bit of foreign language translation work. Since I left that path and started working on websites, I’ve worked on many websites for international businesses in my SEO career. Some have been smaller, operating only in the U.S. and Canada, while others were global enterprises.  This combined experience has allowed me to see common areas of concern to avoid in international SEO, falling into two major categories: Translation. Localization. Translation faux pas One of my most […]

Paid search spend is expected to reach $110 billion this year, according to a new eMarketer forecast. Search and retail media. Paid search represents 41.8% of total digital spending. If it reaches $110 billion, its growth will remain slightly higher (at 8.2%) than overall U.S. digital ad spend, which is expected to increase by 7.8%. Within search, retail media networks (RMNs) are a rising star, with 18.7% growth in retail media search. This segment is projected to be near $30 billion in spending in 2023. RMN digital […]