Here is a recap of what happened in the search forums today……
Month:
22 Best Large Language Models (LLMs) in 2025
Large language models, also known as LLMs, are advanced AI systems that were pre-trained on large data sets designed to recognize human language and generate unique content based on user input.
In fact, there are over 300 LLMs designed for …
What Is Answer Engine Optimization? And How to Do It
Answer engine optimization is the process of optimizing your brand to appear in AI-generated answers.…
Google Search Posts On Reddit Section Replacing Discussion and Forums?
Google is testing a new section in the search results titled “Posts on Reddit.” This section seems to maybe replacing or be in addition to the Discussions and Forums section, which also shows Reddit threads in a dedicated section.…
Google To Use Machine Learning To Determine Age For Ads & More
Google emailed advertisers and publishers yesterday that they will begin using machine learning to estimate the age of signed-in users in the United States to “protect young people as they use Google products.” This means Google will disable ad personalization …
Google Tests Search Term Insights For Responsive Search Ads
Google seems to be testing the search terms insights report for responsive search ads. Search terms insights help you understand how your customers are searching and engaging with your business on Google.…
Microsoft Bing Advertising Revenue Up 21% Yet Again
Microsoft reported its fourth quarter 2025 earnings and it showed that its search and advertising revenue was up for the third time in a row by 21%. The previous two quarters it was up 21% as well, then the quarter …
Google Shopping Tests Clickable Submenus Categories
Google is testing a clickable version of the sub-menu within Google Shopping, next to the G super logo we spotted before. This menu is below the other menu and lets you filter down by product sub-category.…
Google Ads Ad Group Settings For Al Max
Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is turned on and Google wrote in the setting, “Turning off search term matching will use only …
What Is LLMs.txt & Should You Use It?
An llms.txt file is designed to help large language models (LLMs) better understand the content on your site.…
Daily Search Forum Recap: July 30, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is rolling out Search Live with video. Google AI Mode supports file …
Google AI Mode’s Early Adoption and SEO Impact
Our study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.…
Google Ads Tests Grouping Favicons In Expandable Sponsored Results
Google is testing grouping the favicons from the sites from advertisers at the top of the sponsored results, on the right side of the sponsored label. This is part of when Google has the larger sponsored label and groups expandable …
Google Ads Tests Different Colored & Shaped Asset Buttons
Google is testing displaying different colored and shaped buttons, assets, in the sponsored listings within Google Search. Google has the pill-shaped version and square version, one that is highlighted in a blueish color and the other in gray, all on …
Google Ads AI Max Search Ads In The Wild
A new Google search ad, the AI Max kind, was spotted in the wild and boy did it look interesting. This ad had a super long headline and had dynamically created sitleinks.…
Google AI Mode Gains Upload Files, Canvas Planner & Search While Browsing
Google AI Mode added the ability to upload PDFs and images for your queries. Google also added a Canvas feature to help you plan things while you are asking AI Mode questions. Finally, Google upgraded Search while browsing to add …
Google Search Live With Video Rolling Out
Google announced that the full version of Search Live, with video and not just audio, is now rolling out this week on mobile in the U.S. for users enrolled in the AI Mode Labs experiment. This was demoed by Google …


