Google Ads is asking advertisers to “upgrade” from dynamic search ads (DSAs) to Performance Max (PMax) campaigns. Many PPCers think that DSAs will not last and will ultimately be replaced by PMAx campaigns and this is just one of the first steps to that.
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Google Search Console Sending Notices For Intrusive Interstitials
Google is sending out notices about intrusive interstitials to sites that are placing these interstitials in a possibly annoying manner on their sites. The email subject lines read “Improve your page experience by removing intrusive interstitials from domaingoeshere.”
Google Video Key Moments Clip & Seek Markup
Google’s John Mueller announced at Google I/O yesterday that Google now supports (currently in BETA) two new schema markups for video content. The first is Clip markup that provides segments to Google and the second is Seek markup that enables Google to use machine learning to automatically set key moments.
This day in search marketing history: January 11
The mobile intrusive interstitials penalty In 2017, Google started rolling out the mobile intrusive interstitials penalty. In August 2016, Google announced plans to lower the rankings of pages “where content is not easily accessible to a user on the transition from the mobile search results” – and that crackdown would begin on Jan. 10, 2017. Why did Google do this? They believed this type of ad was “problematic” on mobile devices with smaller screens. Google explained which types of interstitials were going to be problematic, including: […]
