Google has completed the rollout of the June 2024 spam update after a seven-day and one-hour period. This update started on June 20, 2024, and was completed on June 27, 2024. This was a broad spam update, not a link spam update, and it did not automate the site reputation abuse policy.
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Google Clarified Site Reputation Abuse Policy & Manual Actions
Google has updated not just its site reputation abuse policy for clarification purposes, Google also updated the manual actions section for site reputation abuse. Again, these are just clarification changes, and as Google put it, “it include guidance from our blog post’s FAQ on site reputation abuse.”
Google: LLMS.txt Files Won’t Help Or Hurt Your Search Rankings
Google has updated its guide for optimizing for generative AI search help document to clarify that (1) LLMS.txt files don’t help or hurt with search rankings and (2) AI files, markdown files, etc are not used in Google Search.
Bing & Copilot Experimenting With Microsoft-Decision-1
Microsoft announced Microsoft-Decision-1 last week and it is already being experimented with in both Bing Search and Copilot. Microsoft-Decision-1 is a “decision-scoring model delivers top performance in latency and quality on structured decision tasks to outperform both LLMs and other decision models,” Microsoft said.


