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Craig Hordlow

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Category: Marketing blogs

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AI search strategy: 4 layers of brand visibility

  • 0

An AI search strategy starts with diagnosis. Rewriting content won‘t help if AI can‘t reach your site or keeps describing your brand wrong.…

  • SEMrush

SEO at scale: How to manage SEO on a large website

  • 1

SEO at scale starts with revenue, not traffic. A page type with 3,000 visits that drives sales can be worth more than one with 40,000 that doesn‘t.…

  • SEMrush

Semrush vs. Moz: Which is better in 2026?

  • 1

Compare Semrush to Moz by key differences in keyword databases, AI visibility research, pricing, tracking frequency, and SEO features to choose the right platform for your team.…

  • SEMrush

Semrush Starter vs. Pro+: Which plan is right for you?

  • 0

Compare limits and features between Semrush Starter and Pro+ plans. Choose what’s best for you based on tracking limits, historical data and domain comparisons, and key features.…

  • SEMrush

How Feature Upvote fixed Google’s wrong AI Overview answer

  • 0

Fixing incorrect brand facts in AI search took Feature Upvote days. Here‘s how it got Google‘s AI Overview to say yes to its API.…

  • SEMrush

AI Overviews have nearly doubled across five commercial search modifiers

  • 2

AI Overviews now appear on 88% of the commercial keywords we tracked, up from 46%. See how coverage changed for reviews, pricing, comparisons, and more.…

  • SEMrush

How to do an SEO audit with Claude & the Semrush MCP

  • 1

Scan your website in Site Audit, connect Semrush’s MCP to Claude, and have Claude analyze the audit data.…

  • SEMrush

How to build an AI visibility dashboard with Semrush

  • 3

Learn how to build an AI visibility dashboard that shows whether the pages AI cites are the ones earning Google clicks.…

  • SEMrush

How to track your AI citations and sources with Semrush

  • 1

Find the sources that are cited when your brand is missing from AI answers and take action with content or outreach to get more mentions.…

  • SEMrush

Multi-location SEO: How to build a scalable strategy

  • 2

Multi-location SEO starts with one approved record per branch that feeds its page, Google Business Profile, schema, and listings.…

  • SEMrush

Google AI Overviews now appear for most major brands

  • 1

Google AI Overviews now appear for more than 80% of the branded queries DemandSphere tracks, up from 26% on Sept. 1. Google hasn‘t explained why.…

  • SEMrush

The LLM positioning lag: What it is and how to avoid it

  • 2

See why LLMs get your brand positioning wrong and how to fix it.…

  • SEMrush

Google releases September 2026 spam update

  • 0

Google’s September 2026 spam update may take up to two weeks to roll out, making ranking drops harder to diagnose.…

  • SEMrush

B2B answer engine optimization: How to show up in AI

  • 2

B2B answer engine optimization improves your odds of appearing in the AI answers buying committees see.…

  • SEMrush

Google’s AI contribution pilot pays publishers

  • 1

Google‘s AI contribution pilot pays invited publishers through Search Console. Citations and links in AI answers don‘t qualify for payment.…

  • SEMrush

AI citation outreach: a Semrush & Claude workflow

  • 1

AI answers pull brand facts from the pages they cite. Use Semrush data and Claude Code to get on those pages.…

  • SEMrush

Semrush MCP use cases: 16 prompts for Claude or ChatGPT

  • 1

Copy-paste Semrush MCP prompts for keyword, competitor, content, and reporting work, tested on a live site.…

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