I am seeing a spike in complaints from the PPC community around there being an increase in fraudulent traffic from the Google Ads Search Partner network. Many have seen an unusual spike in fraud from that network in the past week, say some advertisers.
Related Posts
How to Add AI Search into Your Enterprise Visibility Strategy
AI search optimization, or generative AI optimization (GAIO), can fit smoothly within your existing SEO and content initiatives. Here are some steps you can take to immediately level up your visibility strategy and drive organic discovery.
Google November 2024 Core Update Finally Finished Rolling Out
The Google November 2024 core update finally finished rolling out yesterday at around 1:30 PM ET. It took over 23.5 days to roll out, starting on November 11, 2024 at 3:30 pm and finishing on December 5, 2024 at 1:30 pm. The update was expected to take two weeks to roll out but took almost twice as long.
Study: 96% Of Google AI Overviews Links Go To Informational Intent Pages
Did you know that 96% of the links Google displays and shows in the AI Overviews link to content that has informational intent? A new study from seoClarity says this is the case, after analyzing over 1 million keywords in its data set.
