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Let’s take an in-depth look at Amazon’s hidden keywords and learn everything you need to know to put them to work for your Amazon store. The post How To Use Amazon Hidden Keywords To Increase Product Discoverability appeared first on Search Engine Journal.

Google advertisers can now advertise on podcasts. Yep, announced today, “advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.” Why we care. Last month we reported on three new audio, shopping, and streaming features available to YouTube advertisers. Today advertisers can officially select “podcast” as their preferred placement. The post Google Ads podcast placement now available appeared first on Search Engine Land.

Google has added an arrow button, within a circle design, in the Google Search knowledge panel section. When you click on the arrow, it takes you deeper into the entity’s information within Google Search.